I love the doubl entendre and the wacky headline. I saw one yesterday in The Sydney Morning Herald, as it happens. Heading a story on a so-called Millionaire who became a Buddhist monk and was busted several times for growing and supplying hydroponic pot.
The Sub-Editor had a lot of fun with this story by heading it Felonious Monk (From Thelonious Monk the jazz musician). But while that's pretty slick for a newspaper, it's not much good as a heading for an online story. Why? Because they are bad keywords. Nobody's going to Google Felonious Monk are they?
They might Google Monk Growing Pot or something like that but never the other. So the Title is a chance for you to throw up your keywords - your powerful keywords that you've already researched after using a free keyword tool (you'll find one on my Wallyworld site) - throw them up in your Title Tag as its called in HTML and attract Google and the other Search Engines interest (and build backlinks).
The page title should include only your main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank. Keep it mean and lean. Cut out the unnecessary words like "How", "You Can", "Get", "Become" - old style copywriting frills like that and go for the jugular - even ditch conjunctions like "and" and "to" if you can. Google doesn't care about the style - it just wants the nitty-gritty.
I could have headed this story something wordy like How to Boost Your Google Rankings and Increase your Adsense Earnings at the Same Time with a Few Simple Tips Using this FREE Tool. But Google would probably just pick up on the Boost Your Google Rankings part anyway.
Add h1 Header Tags to your site. Now we need to add a h1 header tag and put at least one of our strong keywords there.
Put the h1 header tag as far up the top of the page as possible. When Google reads a webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page. The header tag is a title for the content you have on your page.
For example, the h1 header tag of this page might be: "Adding Killer Keywords to Your Titles Can Really Boost Your Google Rankings!"
Add h2 header tags to your site. An h2 header tag is kinda like a sub heading for your webpage where you can put more keywords. And it should be placed somewhere towards the top half of your webpage.
Get it? Use your main keyword in your h1 tags and your secondary keyword into the h2 tags.
Make Use of alt image tags on your site. Next, click on the very top image of your webpage (This is usually your website's header graphic) and include an alt image tag using the text "Boost Your Google rankings" if you're adding this alt text to your website header graphic.
Click on 2 more graphics throughout your webpage and enter your other 2 keywords, plus an extra word like "graphic" or "image"... For example, we would use "adding killer keyword titles graphic" and "keywords to Boost Your Google Rankings image". This ensures that Google won't view this as spam.
A Germany company SISTRIX recently conducted a study of 10,000 random keywords and analysed of the top 100 Google results for each. And here's what they found -
Keywords in the title tag are important as well as in the body of the text but title tag keywords carry far more weight.
Keywords in H2-H6 tags can influence your rankings while keywords in H1 tags do not appear to have much effect.
Keywords in bold or strong tags can positively impact your rankings. Keywords in image file names and image alt attributes also improved a sites rankings.
Keywords in the domain name often ranked higher. Inbound links and PageRank value had a significant impact on rankings.
Two Final Tips: If you want to get your new blog or site listed quickly on Google just get another site with a PageRank of at least 5 to link to you. And don't forget to put your main keywords at the very top left and then at the very bottom right hand side of the webpage. And Boost Your Google Rankings.
Getting traffic to your web site is the most important task for a web master. Though paying for traffic is one option, it might not be a profitable source, especially if the web site does not have a direct source of revenue via sale of products. In such cases getting free traffic to the web plays an important role. There are many different ways in which you can generate free traffic. Some of the methods that you can use are listed below:
1. Writing articles and submitting them to article directories. Almost all article directories provide a form field to include you copyright notice and the resource box. You should use the resource box not just to talk about your self but also to entice readers looking for more information. The resource box for your articles should be used to offer a freebie e-book or a report or even an attention-grabbing headline to attract the readers to click the link and visit your web site.
You can also end the article with a question and link to your web site to find the answer. Since web masters looking for free content on their sites also use the articles you publish in article directories, it creates a viral affect with your site getting traffic from varied sources. You also gain credibility as an expert with articles. Your article displays your knowledge and shows readers how much you know, about a specific topic.
2. Creating and distributing a free report on a specific subject also helps to get free traffic without putting in much effort. You should include a link to your site or link to a squeeze page to capture readers name and email. Having a link to a squeeze page automatically builds your own list of readers who can be contacted later with affiliate programs in the related subject. You should send your paid traffic to download this free report and allow them to redistribute the report. Giving the report for free attracts readers, and by allowing them to distribute freely ensures that your web site gets free traffic, long after the report was distributed.
3. You should regularly post on forums related to your site. This is perhaps the easiest and quickest way to get free traffic. You should use these forums to make useful and interesting posts, and include a signature file that allows readers to click through to your site. If you are not an expert in any niche and are unable to have a discussion around a topic, you can always post questions. Asking for help will get your site noticed and get you some good incoming links.
4. Another option to explore for free traffic is to find link partners and exchange links. This will not only get you direct click-through traffic from other sites, but it will also get you search engine traffic once those sites are indexed and your site is given credit for the inbound links.
5. If you maintain a blog on your site, submitting your blog feed URL to various RSS sites also helps getting exposure to your site very soon. You should consider submitting feeds or sites to blog directories with a high PR to make sure you are getting quality incoming links. You should also not ignore submitting to sites with low PR in the later stages. If these web sites "make it big" you do not want to be left out. You should not submit to millions of web sites or directories using some software. Trying to submit your site to millions of other web sites may just work against your site.
6. You should look at submitting your web site to the social book marking sites like Squidoo, del.icio.us etc. This helps in getting good exposure to your web site.
Whatever the way you choose to get the visitors to your site, you need to be careful to do it naturally and never stop your hard work on your web site. After all patience really pays!!!
Both Shawn Hickman & Kevin Sinclair are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Kevin Sinclair has sinced written about articles on various topics from self improvement and motivation, Personal Development Plan and Ezines And Newsletters. Kevin is the publisher and editor of , a site that provides information and articles on how to succeed in your own home or small business.. Kevin Sinclair's top article generates over 450000 views. to your Favourites.