The first step listed here for keeping shoppers on your site and enticing them to buy your product or service is to create headlines that get their attention. This is the first thing leads see. Your beginning one yard line.
You draw them in so the business relationship can begin words. Of course, it has to be followed by good, relevant content material that keeps their attention, but I will get to that later. Please hold on with me here.
The idea is to not be weak or timid, not to be hyperbolic with wild claims or exaggerated language to turn off your prospects. If you are weak you will be boring and not very convincing.
If you use hyperbole and exaggeration you will not be believed or trusted. This is the kiss of death for a work at home based Internet business.
What I mean by weak is, Welcome to my site. I think you are going to like what you see here. Statement here must be Know. If you are not sure, surely they will not be.
Remember what the 2,000 year old wise character said in the Star Wars movie many years ago, no try, just do. At this moment I am watching a baseball playoff game and the pitcher on one of the teams knows his fast ball and breaking pitches will get the batters out. If he thought they might get them out he loses some speed and curve off his pitches. But he knows they will get them out so he is doing very well.
Hyperbole is, You will be glad you found the only site you will ever need again. Yes, correct. Bye, bye. Everyone knows there is always someone better.
There are two primary things you will do well to focus on when you create your site headlines. People want genuine help and information, and they want or perceive that they need it fast. Get to the point as soon as you can.
If you are offering legal services for DUI citations you might start off by saying, We can help You Save Your Job, Your License, Your Freedom and Your Reputation. See how that works?
You have not promised you will, because of course you cannot. Nothing is for sure. But you have reached right to the heart of why they are seeking your help, told them clearly that you can help them, and did it in a dramatic and attention getting way without hyperbole.
A work at home based Internet business owner must know his or her target audience and hone in on that target segment of Web users. You cannot be everything to everyone nor can your copy truthfully claim that. This is because everyone on this planet is different.
You must know what you are going to offer and to whom you are going to offer it. Your target market. Then you are ready to focus your sales copy and your marketing campaign to bring those prospects to your site.
The best way to learn about who your audience is may be to get a small audience to your site and then see who they are and where they go. Your Web host can provide the details of the server logs for your site from which you will learn which pages are the most popular, not only because they are the most visited but because users stay on them the longest.
They can also tell you the days and times of day most people come to your site as well as the point at which (the page) from where they leave your site.
From this you will know your age, gender, and other demographics of your niche (if you have been smart and required or encouraged free registration) plus what pages need rewrite and redesign to keep prospects from leaving at that point. You will move on to other pages, in time, after this and never stop improving. This keeps your site interesting for your leads and profitable for you as everything changes.
The other important and legitimate sales tactics for your work at home based Internet business are to establish credibility with clear contact information, clear biographies of all key players in the business, and primarily short, clear and believable testimonials. Smooth navigation is a must. Never launch your site without it, never.
You always want to focus not only on the features of your products and services but their benefits as well. This is what your prospects want you to do for them. To tell them what you can do for them.
Do not forget, as many do, to ask for that sale over and over again. Prospects will get more comfortable each time you do this as long as you keep piling on the benefits for them.
Although I usually build Web sites for authors, occasionally I build a site for a retail business or service. I can tell quite quickly when the Web site owner-to-be, hasn't a clue about internet marketing, beyond hearing the hype concerning millions being made on the World Wide Web.
Web sites design comes in many forms, and although we live in a time where everyone thinks they want all of the bells and whistles, it doesn't take that to operate a successful online business. In fact, my mindset is, "The simpler, the better."
Michael Rasmussen recently gave this principle in "The Biggest Secret Of Selling Products Online," He said, "The answer is this: You must sell a solution to an existing problem. That's it. It's really that simple. People have problems in their lives, and if they are searching for a solution to those problems, you can make money from them. A lot of money!"
Most internet marketers' troubles come when they try to tell people that they do offer a valid solution. I understand.
I've done that myself. Actually, I just recently got away from that.
Like most people, I ventured out into the World Wide Web armed only with the knowledge I gained from reading perhaps hundreds of articles, books and reports. This becomes dangerous when you try to show and tell everything you know and do.
This can result in the exact opposite of what you want. Instead of people buying from you, they flee in the other direction to another Web site.
Internet marketing legend Marlon Sanders told me one day, "I wanna throw out something for you to try on your site. Think of the ONE action you want people to take as a result of going to the site. Then write a nice letter with a good headline that explains the benefits of taking that action. (Give) testimonials by people who took that action. (Give) reasons to take that action now."
He continued, "You want to write kind of a letter from the heart. No hype. Just the reasons for someone to take whatever ONE action you want them to as a result of visiting your site. Then you can either split test (using a script) vs. what you have now. As it is now, the page doesn't have a clear focus and is confusing from my perspective."
What Sanders is talking about is called the Most Wanted Response or MWR as coined by Dr. Ken Evoy, of Make Your Site Sell fame. Essentially, since a high percentage of your Web site's traffic will not buy from you on the first visit, then you need to know exactly what you want your visitors to do - in order to keep them from being lost forever.
Your MWR, or to look at it from your potential customer's perspective, the What Do You Want Me To Do (WDYWMTD), can be as complex as making a purchase of a high-dollar product, or as simple as signing up for your newsletter or free report as a keep-in-touch strategy.
Once you know exactly what you want your visitors to do, it plays a huge part in the overall scheme of your Web site. David Frey gives a great example of this in "The Small Business Marketing Bible." Frey, a marketing consultant located in Webster, Texas states, "Put your sign up box front and center on your home page. You'll find I use this strategy on every one of my sites because I've tested it and it works. When someone lands on my sites, there is no confusion as to what I want them to do first, before anything else."
Both James Lowe & Marvin Cloud are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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