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Your Online Guide » Internet » Blogging To The Bank

[G196]Get Traffic To Web Site
by Manoj Kumar Mittal, Man
It doesn't matter how good your sales copy is, you will eventually live or die by the traffic you generate to your web site.

If you have no traffic, you have no sales. There is no way around it.

So what's the best way to generate traffic?

Everybody seems to have an opinion on the subject. Everywhere you turn there is another "Startling Discovery" of how to drive millions of visitors your way.

For only $100 you can have 100,000 visitors sent your way...

But the question is...what kind of traffic do you want?

Do you want visitors who just pop-in and pop right out? Or are you looking to attract targeted hungry customers and buyers for your products and services?

Well, if you're serious about making money, you want real visitors who are ready and willing to buy your products and services.

You're simply not going to get this kind of visitors by joining the hot "traffic generation" technique of the month.

There always seems to be a NEW thing that everybody jumps on...and you see published in a majority of ezines. People will jump on it this month, tire of it, and then be on to something new next month.

I've been doing this business for 7 years now and although things do change quick, I'm still using many of the exact same strategies I did way back when I started.

Some of those techniques are the ones I want to share with you today. These are the techniques which have worked for years, and will continue to work for years to come.

They are not fly-by-night opportunities. They are real...and they can and will generate traffic for you TODAY and for years to come.

They may not be exciting, but they work! And that's the point of this business. Who cares what's the most exciting and most talked about? We only care about what earns our business the most profits.

Traffic Method #1 - Joint Ventures

You have a product. You find people who already have the hungry customers you're seeking.

The most common form of joint venture online is the affiliate program. You set-up the software and you can instantly handle thousands of affiliates selling your products and services for you.

You'll find that a large number of the people who teach Internet marketing use their affiliate programs as their primary selling tool.

Simply find large ezines or high traffic web sites in your niche market and partner with them.

Offer them a percentage of the profits varying anywhere from 10% to 75% of the selling price. It's absolutely no risk to you whatsoever, because you don't spend a penny on marketing until a sale is made.

A good program to use for your affiliate program is here:

Traffic Method #2 - Pay-per-click Search Engines

You don't pay for traffic with these search engines unless their visitors click on and visit your web site. So you're paying for real guaranteed highly qualified visitors to your web site.

The ones I like best are:

The key to using PPC search engines effectively is coming up with hundreds or even thousands of possible keywords. You're looking for keywords which have decent traffic but very low bids.

You don't want to be spending $1 or more per visitor if you haven't tested your web site to produce that kind of income already. So you have to avoid the most popular keywords and find a lot of less used ones.

A great tool for finding keywords fast has recently been developed by one of my coaching clients. It's awesome. Check it out here:

Traffic Method #3 - Content Web Sites

The poor content web site has been attacked, made fun of, and ignored for years. A content web site is one with lots of content on it including: ebooks, articles, and even a discussion board.

This is the exact opposite type of site from a mini-site. A mini-site is a web site with only a page or two and focuses just on a sales letter. A customer either buys or doesn't buy. No other choices are offered to them.

The majority of my web sites are designed in this fashion. They are mini-sites and all they contain are a sales letter and order form.

Content sites have a place. They can be used to draw traffic and visitors. People will link to a content site. Search engines will index a content site much easier than they will a sales letter.

All this traffic can be produced for free (although you will do a lot of work to produce the content).

Then you can get these visitors to sign up for an email newsletter OR drive them to your mini-site sales letters. The content site is never the purpose of your business. It is just a traffic generating mechanism that you use to push visitors to your sales letters.

Bonus Traffic Method - Offline Advertising

Print media has been taking a major hit in recent years from a loss of advertising revenue. Advertising in printed publications and through direct mail just isn't as popular anymore because they weren't as exciting as the Internet.

That's changing.

Webmasters are finding out that they can drive qualified buyers to their web sites using offline advertising. And those visitors captured offline are worth much more than their average online surfer.

They're also discovering that sending postcards and direct mail pieces to their online buyers is resulting in significantly more sales than simply email follow-up alone.

So you make money offline...by driving offline visitors online...and then contacting online buyers offline.

Ok. So you've got your website done and stocked with your crafts that you have put your heart and soul into. So you sit back and just wait for all those millions of people out there to come and buy. You check your email, check your stat counter and still nothing. Then, you start checking your competitors sites, and look at how many you have to compete against. It just makes you want to scream. Now it's time to get some of the world to look at your site. There are plenty of Internet shoppers to go around.

We all know people love getting freebies. I do, I know that. Now you could put some kind of promotion on your site but it still will not drive them there why, because they do not know about your site. My suggestion would be to do a sweepstake. Now I know, we don't like giving things away for free but it will attract visitors and that is what you are looking for isn't it? It does not have to be anything expensive, believe me people are drawn to just about anything just so it is free. Find something you think you can part with. Try one of your less expensive items and put it on a sweepstakes website. These sites are totally free to the person hosting the sweep and you decide the rules. 10 days, 30 days, over 18yrs etc…

Remember draw them to your web site. When you fill out your form for the sweep, don't just say “Send and email and the winner will be drawn at random” Make them be redirected to your site, and then at that page in your site you can have a link to your email.

Now before you do that make sure your site is ready. Pick your item that you will be doing a sweep with. If that is the only one in stock, PLEASE make sure you take it off the catalog page. You don't want to have the item in both the catalog and sweep and find out one day low and behold someone else wants to buy that item and unless you can make another one in record time it's not very good customer service. The next thing is to make a page on your site just for the sweep item. Remember again; draw them to your site.

Set up a contest page. Make sure in that page you have a picture of the item and your rules of the contest as discussed earlier. Don't forget to put a link to your email, sweepers do not want to go hunting around your website to look for a contact page. If you have any other specials running, (example) 25% off your first order, or free shipping, try to include that in your contest page so they are aware you have specials running on stocked items. If they like your item and realize there are other specials they might want to shop while they are there.

Now find some system that will work for you on how you will handle the emails coming in. Can your server handle 500 emails? If not, maybe you should print or write down all the names every other day or so, that way it won't take much of your time each day.

All depending on the time of year (Christmas is best of course) and how long you host the sweep will depend on how many people will visit. I really don't suggest a sweep longer than 30 days.

Good Luck! Happy Sweeping! And many sales to come.

Article Source : Pg. 12

About Author
Both Manoj Kumar Mittal & Marie Sylvester are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Manoj Kumar Mittal has sinced written about articles on various topics from E Books, Affiliate Programs and Computers and The Internet. For more useful tips & hints, please browse for more information at our website:- . Manoj Kumar Mittal's top article generates over 74000 views. to your Favourites.

Marie Sylvester has sinced written about articles on various topics from Blogging. . Marie Sylvester's top article generates over 1000 views. to your Favourites.
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