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by Audrey Burton, Aud
If you already have a huge emailing list or lots of mon'ey you can spend on programs and seminars, and this sounds fun to you, let me know. I would love to hear your reviews on all of them to see which ones worked exactly as they said they would.

For all the rest of us, let's get real and put together a logical, do-able plan we can all get behind, without spending a mint.

To start a business that will make you an in'come, then keep it that way, you need a few things to start. You need a product or service people will buy. You need to know who will buy it and why, and you need some mon'ey to live on while you get it going. If you don't have ALL of these, do your homework and then come back to this article. (If you need help with this, let me know.)

Although it's not complicated to do this, it is not easy, and you will have to work. The sooner you get started, the sooner you will see results - so let's start now. I'll make it as easy as possible.

First, let go of all the resistance. If it turns out you need to give talks in order to bring in the kind of money you want, you may need to do some training. Same thing with writing a plan, using the internet and accepting all the responsibilities that come with running an actual business. If you just want a hobby where you barely break even, stop reading - this is not for you.

Next, study. What does your successful competition do to get clients? Don't look at everyone, just the ones you know for a fact are making the kind of mon'ey you want to make, or more. Do they get clients on the internet? Do they give talks? Do they network? Who is their target market? For me, the best person to study has been Alexandria Brown. There is no way I can do everything she does, the way she does it, but I can still learn a lot from her and not re-invent the wheel.

Of course, there is a lot more studying to do than that, and I recommend you look at websites, read ebooks, newsletters and books and whatever else you can find to get up to speed as fast as possible.

One mistake I see many solopreneurs making is having lunch and coffee with everyone. Everyone? Really? Be a little selective, please. It is true that you never know who knows whom, but you only have so many hours of daylight. Be as strategic as possible.

Meet with people who could either be prospective clients or strategic alliances first. A truly strategic alliance is a fellow business person who is in a complimentary business to yours who shares your target market, or someone in your same field who does not work with your target.

Just about everyone can benefit from giving first, without being concerned about getting payback. You have information that some people want you to tell them. Maybe you know about nutrition or business or spirituality. Help people as much as you can for fr'ee without damaging yourself.

One of the keys to this is to tell them what they need to do without telling them everything about how to do it. If you tell them how to do it themselves, they think they don't need you. For example, if you tell a woman in menopause that she can eliminate her hot flashes in 5 easy steps, and you tell her one of them in detail, she will want to try it.

She will go to Whole Foods and buy the supplement you suggested, and it will work - a little bit. Now she needs the other 4 steps! She will come back to you. If you don't demonstrate your expertise in any way, she may not believe you can help her, since lots of people make promises that don't work.

Do this a lot, in talks, during networking, on your website, in articles, etc. Do not expect everyone to respond, even though you know it is best for them, and DO NOT take it personally when people do not buy, or don't listen to your great advice. Just give, knowing you are contributing as much as you can.

Once you have studied, networked and given, and tried some marketing strategies that have worked for your competition, analyze the results. The marketing actions that work the best to get you clients are the ones you should keep doing - drop the rest. Even if you just paid the $350 annual membership fee, if that group isn't working and others are working, cut your losses and drop out.

You are striving for efficiency.

Put together an action plan before you start, and keep revising it as you discover what works best for you. Take a close look at where your clients come from and continually analyze the return on each marketing investment you make.

By following your own plan, cutting out what doesn't work and maximizing what works best, you will become more and more efficient at getting new clients. You will be able to predict your income more accurately, making more mon'ey when you want to, and you can work fewer hours!

Copyright (c) 2008 Audrey Burton

Many home business opportunities are easy

Of course you can't expect to make money at home by sitting back and doing nothing and expect to watch the figures on your bank account grow larger. You need to recognize that some action is required of you before the home business activities earn money for you. However, many of the opportunities that are presented for home businesses are not onerous in nature. Often, once you get into a regular routine, you will be able to have your business on autopilot much of the time. Choose a home business that you know something about already and your learning curve will be even less scary.

Home business opportunities don't require huge cash investment

Many people choose a business that allows you to make money at home because of the limited amount of cash that is required in order to get started in the business. Since the business usually doesn't involve renting or buying retail space, overhead is limited. Often, the equipment and space can be carved out of existing household space. With a home based business, you often are able to arrange to have products drop-shipped directly to the customer, so your biggest cost may be in licenses, fees and internet websites. Even these costs can be limited if you already have a web page for your business idea.

You can start with what you have and grow it

Another nice characteristic when you elect to make money at home is that you can begin with the products, equipment and space that you already have available and add more things as you are financially able to do so. For example, if you are turning a hobby into a business, chances are good that you already have some of the equipment that is needed to pursue the hobby. If you make hand pieced quilts, for instance, you will already have needles, thread, perhaps a quilt frame and patterns--as well as fabric for quilting. You can purchase more of the needed items as they are used or sold.

Much advice is available on the internet at little or no cost

Although you will need to purchase internet access, particularly if you plan to make money at home using the internet, the factor that is even more important about the internet is the amount of excellent free advice that is available when you take advantage of search engines. You can find explanations of marketing terms, many methods for improving the marketing impact of your web site. You can arrange to have the web page renovated by experts in the business and you can find good sources for supplies and equipment that you will need to conduct your business.

You don't need a college degree

Although it can pay very well, when you make money at home, you don't need a college degree to get started. In fact, just your experiences and interests provide enough information that you can easily get started in your own home based business. Often, if you want to increase your income level, you just work a little harder or longer and you will see the results almost immediately. Instructions for how to do various business related activities are generally written by people just like yourself who learned how to do a process and translated the experience into instructions to help others.

Article Source : Pg. 232

About Author
Both Audrey Burton & Alan Lim are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Audrey Burton has sinced written about articles on various topics from Small Business, Work Life Balance and Credit Loans. Audrey Burton, Women's Small Business Coach, is "The Tigress". Claim your copy of Audrey's popular FREE Special Report, "Closing the Sale is Not Complicated!" at =>
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