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[G163]Get Punched In The Face

by Weston Lyon, Wes

You see, in the marketing world we have to have a plan. Without a plan, we'd run our businesses haphazardly and get nowhere. We'd survive for some period of time, but be dead (out of business) sooner rather than later.

The same is true in martial arts. Without a plan of attack, you're a sitting duck. If an enemy approached you, you would be like a deer in the headlights...stunned, then dead.

Planning, in both worlds, is critical if you want to stay alive.

However...the act of planning isn't the most important factor for either marketing or marital arts. Even with a plan in place, things can (and will) go wrong.

So, the question is: will you be prepared for when things do go wrong?

I heard Tim Ferris, author of the 4-Hour Work Week and martial arts enthusiast, once say, "Everyone has a plan until they get punched in the face."

He's absolutely right. In the martial arts, you have a mental plan going into any conflict. However, once you get punched in the face (or hit anywhere for that matter), your plan goes out the window and your survival mode kicks in.

Forget your planning and preparation...it's time to survive!

Well, the same goes for your marketing plan. You have everything nice and neat, ready to take action. Then, the feathers hit the fan and you're in survival mode. A lot of entrepreneurs are guilty of this right now...with our new economy.

So, how do you keep your plan (your training) intact instead of going into survival mode when you get punched in the face?

Here are 3 easy ways to stay the course:

1. Read your plan often

When you have a marketing plan in place, it's important to read and review it often. You should look at it at least once a week just to make sure you're on track.

It's just like in martial arts. We review what we've learned over and over again, so we keep our moves top of mind.

2. Work with a coach

Having a coach is essential to keeping your marketing plan in place and running as smooth as possible. A coach will make you accountable and let you know when you're off course.

Martial arts is no different. A coach, instructor, or sensei, keeps you focused and moving forward in your training. They guide you through exercises with a watchful eye...if you lose focus, they'll let you know!

3. Take consistent action

Taking action in the marketing world is not only essential to bring new customers, patients, or clients in the door; it's essential to keep your game sharp. The marketers taking action know what's working and what's not. They have a 'feel' for the market and how to exploit it.

Again, martial arts is no different. If you only practice the motions in the air, you'll be in for a rude awakening when someone attacks you. You have to get the 'feel' for real people with real intent on hurting you. The only way to do that is by practicing real scenarios on a regular basis.

Though the marketing world and martial arts world is totally different, they do have their commonalities. Planning is one of them. But more importantly, it is the common thread of knowing what to do after you get punched in the face and after your plan goes out the window.

Our main focus in training new and veteran traders is to build a belief in the system through repetition. After seeing the performance of a trade over 150 times within a 2 month period, it becomes evident that you begin to move away from a fear-based internal dialogue regarding your trade. You already know the system is consistently profitable, so the only X-factor in the entire process is that little 6-inch universe between your ears. Now, the focus of accuracy has everything to do with you, the trader, following your rules with consistency and repetition and nothing to do with the system.

Now back to my original point. We have seen the trades. We know the system is profitable. We have simulated the system and are showing a profit. We are ready to trade live hard earned cash that we have an emotional attachment to. Every dollar we are trading equals a loaf of bread, so to speak. Our hard earned trading capital is now taking the INEVITABLE equity draw-down, as dictated by the system. We WILL lose trades, traders, this is a fact that we must embrace on all levels. But remember, contraction leads to expansion. Your draw-down will inevitably lead to a run-up. The KEY is NOT TO MISS IT!

Now, we've had the draw-down, and to put it bluntly we've "Been punched in the mouth". THIS is where the magic happens. At this very moment what will you do? Will you let the fear and painful associations of the market dictate your trading executions? Or will you draw upon your training, having fully accepted that this equity swing is nothing more than another step to consistent profitability?

Will you continue to place those next trades with consistency? Will you remove all impulsive trades from your trading style? Will you follow the trading plan that you've put so much thought and process into developing for yourself?

If you have a pen, WRITE THIS DOWN and tape it to your Monitor:

"WHEN I TRADE MY PLAN WITH CONSISTENCY AND REPETITION THE MONEY WILL FOLLOW."

Remember, every trader gets punched in the mouth. The magic is how you apply your trading when this happens.

Article Source : Pg. 86

About Author

Both Weston Lyon & Jason Brumbalow are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Weston Lyon has sinced written about articles on various topics from self improvement and motivation, Fat Loss and Fitness. Weston Lyon is the author of 10 books, a passionate-professional speaker, and the creator of Weston Lyon's Book of Secrets for Entrepreneurs. More of Weston Lyon's tips, tricks, strategies, and secrets can be found at. Weston Lyon's top article generates over 3600 views. to your Favourites.

Jason Brumbalow has sinced written about articles on various topics from Finances. Jason Brumbalow COO The Trading Authority . Jason Brumbalow's top article generates over 2400 views. to your Favourites.