Writing a winning Sales letter is one of the ways to sell a product/e-book/software on the Internet. Not everyone feels up to writing such a sales letter. So we either struggle to do so, or hire a copy-writer to do it, or buy copy-writing software. Winning letters are ones which follow a system. The following template is one such system.
Writing the headline: The headline should answer the question: What is the biggest benefit of your product/e-book/software. Think of the biggest benefit. At first many will come to mind. Your task is to think of one that is the biggest. Put this benefit at the end of any one of the following questions: You can think of more such starters for your headline. Write the opening line. This is an answer to your headline. Some thing which says: "If you would like to know more about ... then this is likely the most crucial information you ever read." Fill the blanks with the most important benefit of your product or go to www.killer-sales-letters.com. Mention the name of your product and give the visitor the information about what they are going to find in it. Imagine the over all benefits of your product; write them down in sentence format. Suggest your visitor also imagine these benefits. Now list out the specific benefits and / or the features in bullet form. These bullets should help your visitors get a taste of the number of specifics they can get from your product.
Now make your offer. Suggest the price you could have charged for such a quality product. Specify that you are actually charging much less so that many more people can have access to the results of your hard work and because you understand the need for such a product. Time to offer bonuses. Offer at least one bonus if not more. With each bonus list the benefits that the visitor will get www.web-sales-letter-supreme.com Also mention the price of each bonus. At the end of the list of bonuses mention the total value of the bonuses. Time for testimonials. Plug in testimonials of actual people who have used your product and have found it useful, with their names and where they are from. Write your guarantee/refund policy. This will make them feel in control of the purchase. Set a refund period while you are at it. Usually the service provider that you use to collect payments and deliver your products will specify in their terms and conditions the refund period that they will accept. Call for action. Paste your purchase button now. So that your visitor can make their purchase. You are done. Edit this letter using Dream weaver or any other WYSIWYG editor of your choice and set it up on your website.
If you've ever watched a movie that gripped you with all the drama and excitement you could handle, did you ever think what the impact would be without the emotion, the lighting, and the film score? You see, a sales letter, or any other marketing document, is pretty much like a movie. Dialogues alone won't do it. All the other 'side-show effects' are just as important. How can a dull, monotone, complex looking sales letter, be transformed into a dramatic, compelling and entertaining piece of advertising copy, WITHOUT ALTERING ANY OF THE WORDS? Well, for a start, the beginning of each paragraph can be indented to 3-5 spaces. This breaks up the BLOCK effect, as done for this paragraph. Keeping the sentences short, sharp and punchy, ads a flow and continuation to the piece. It also gives a lot of 'eye-relief' to the reader. Underlining relevant and important parts that you specifically want the reader to 'get', breaks up the dense mass words, thus drawing the reader to want to know more of what's being said. Adding Bold and CAPITAL letters to certain words or even whole sentences, gives the piece a personality and makes it enjoyable for the reader to go through it. Differing font sizes also helps emphasize key elements of the communication. Its effect is similar to a change of TONALITY if we were actually speaking to each other. Highlighting certain areas of a marketing document, helps create drama, curiosity, interest. It also helps to change the look and 'feel' of the written communication. Changing font styles also creates a changing dialogue within the piece and moves it along at a slower or faster pace, thus encouraging the reader to keep alert, attentive and to keep on reading. Putting borders or frames around certain words, sentences or paragraphs, helps create attention and emphasizes something important is being said Using 1,2,3, Numbered lists, breaks up the use of continuous prose, and, it adds a value to the content order of the list. Using 'Bullets' add life to an otherwise mundane looking piece. Bullets create the impact of importance as well as giving an added zest to the flow of the piece. Scribbling hand written notes in the margins, or even within the paragraphs, helps give that certain 'authenticity' to the communication. Similarly, 'junking' up a sales letter or marketing document, adds a personal effect that just wouldn't be there with a straight, plain, lifeless looking piece. By 'junking' I mean double underlining, maybe in color. It could mean striking through certain words or sentences, and having it re-written up above. It could mean writing things, in bold felt tip pen, like ?I can't believe I just did that!" when making an offer that seems so irresistible. This 'junking' effect can now be easily created to website sales messages due to the enormous range of software that's available to duplicate this 'look? Of course, with all of the above, we need to ensure that we don't go over board and detract from the main message we wanted our audience to hear. Though, the tighter our relationship we have with our audience, the more we can 'get away' with it all. I know of someone who's used a simulated coffee cup stain on his sales letter, just to bring a little bit of realism and authenticity to his marketing messages. See what life you can bring to your own advertising and marketing messages! It could surprise you and your prospects and customers!
Both Charanjit Kumar & Sweethome2008 are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.