It takes time to learn how the search engines work. It takes time to "optimise" your Web pages to suit them. It takes time for search engines to find your optimised pages. And it then takes time for you to monitor your site's progress to ensure that it remains near the top.
Time is money!
You might think you're saving money by aiming for the free listings. But is this really "free"?
Is this the best use of your time? While you're playing around with your Web site, who's doing the work that you should be doing in your business? How many opportunities are you missing?
If you measured the amount of time it really takes to get a high ranking, you would be horrified at how much it's really costing you. Remember that it's all the time I've listed above - research, Web site tweaking, re-submitting and monitoring.
Here's a better use of your time ...
What if you could get near the top of the search engines without having to invest all this time? And without having to pay buckets of money to an Internet marketing expert to do it for you?
What if you had more traffic to your Web site fast? Not in three months' time; not in a week; not tomorrow; but now!
What difference would that make to your business? If you do decide to invest some time in your Web site, but you don't have to worry about search engine optimisation, what would you do with that time instead?
Would you spend time improving the sales letters that promote your products and services? Or get some client testimonials to add to the site? Or create some bonus products that increase the value of the order?
Whatever you choose, I'm sure you will agree that it's a better use of your time.
Here's how to get traffic FAST.
The easy way to get traffic fast is by paying for it.
Before you throw up your hands and say, "I can't afford it!", think again. Using pay-per-click advertising, where you only pay a few cents every time somebody clicks on an ad, is a very cost-effective way of getting more traffic to your Web site.
Both Google and Overture have well-established pay-per-click advertising programs.
Learn how to use it effectively.
Get Traffic FastI interviewed Ed Keay-Smith, Australia's leading expert on Google's pay-per-click program. We made this into a CD/book product that takes you through all the essentials elements of getting started with Google advertising.
Before you dive head first into pay-per-click advertising, it's worth investing in this product.
Did you know that 89% of search engine traffic goes through Google? Google is number one in search engine traffic. Therefore, you need to optimize your website on Google. Other search engines recognize that Google is the leader in search engine traffic. Therefore, other search engines are modeling their search engines off of Google. So if you optimize your website for Google then it will work well with the other search engines.
Internet marketing gurus know that you need to take full advantage of Google's search engine traffic. Therefore, they have intensely examined Google's search engine algorithm. This analysis enabled them to implement the most effective way to optimize their WebPages.
The strategy they created works for any website. Let's talk about how you can apply this strategy to your squeeze page. Why your squeeze page? Your squeeze page is the most important part of your website. It is where you will earn subscribers to build your customer list.
First, take a look at your website. You should see your address bar at the top. Next to it you will see the Google toolbar. The Google toolbar will give you the Page rank. Page rank measures the importance of the website as determined by Google. Page rank is 0 to 10. 0 is the lowest and 10 is the highest. You should strive to get a higher page rank. A page rank of 10 is the best.
A common myth is that a high page rank comes from what is written on your website such as content and metatarsi. This is a myth. It doesn't matter what type of content you have on your websites. It has to do with what other websites are saying about you. This comes from website links. You want to have incoming links pointing at you. The more websites that point links to you, the higher your search engine rank will be. Links are like votes. The more votes you receive from other websites, the higher your page rank will become. It's all about links.
The number of incoming links you receive is not as important as the quality of the links. The websites that link to you need to be of high quality and importance. You want to focus on websites that have a high page rank. Those are the websites that you want pointing to your website. You can find the page rank of these websites by going to them and checking their Google rank from the Google toolbar.
Strive to find other websites that have a high page rank. See if you can swap links with them. You want them to ?vote? for your website by pointing at your website.
Both Gihan Perera & Harjap are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Gihan Perera has sinced written about articles on various topics from Website Traffic, Pets and Online Business. Gihan Perera is the author of "The Seven Fatal Mistakes That Most Web Site Owners Make - And How To Avoid Them" and "Spin: Turn One Idea Into Hundreds of Information Products". Visit. Gihan Perera's top article generates over 18100 views. to your Favourites.