Here are a few guidelines that you can use when trade links with us or with any other website:

Try to exchange link with a relevance websites. Websites with a theme topic related to your website or even better same topic as your website.

Make sure you don't link to bad neighborhood. Never trade link with a website has been banned by search engines. These banned websites will not do you any good. In fact, it will hurt your website.

NEVER use the same anchor text over and over again. Make it looks more natural.

If possible, try to have your link on a page with few outgoing links because a search engines will only index certain number of link. It will not index all outgoing links.

With these guidelines, it will help you have a better link campaign. Link exchange will take time but the reward is well worth it.

Beside trading links, you could write articles and submit to article directories. Writing articles is take more time than trading links but it is much better since you'll get many one-way incoming links back to your website. Image hundreds or even thousands websites publish your article and each has a link point back to your website. I strongly suggest you start writing articles and submit it to article directories.

If you don't like to write articles then there is another way you can get lots of one-way incoming links but it will be time consuming and that is submitting your links to directories. There are both paid directories and free directories. Paid directories might be pricy somestimes but your links will be indexed and most of the time in a short period amount of time. With free directories it might take a long time before your links get index if it ever get indexed. Once again just like article submitting, submitting links to directories will be very time consuming. However, submiting links can be automate. There are many great link exchange softwares on the market can get the job done for you.

The last but not least is Press Release. This method can give you lots of traffic instantly and some good one-way incoming links. Just go to one of the search engines and search for "Press Release". You will get lots of info on the steps how to success with this method.

You can do all the above methods or pick one that you like the most. Whatever method you choose just stick with it.