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[F898]Friends Episode 1 Part 1
by Steve Wright, Ste

Now when I first heard this I thought this basically meant "do stuff". Proactive people to me were people who simply did things rather than sit and watch, they took the initiative. So to me this was going to be an easy one, and being the first I thought it should be.
WRONG!

Proactivity here is about choice. It's about taking the initiative to stop - think - choose. The biggest hurdle for most of us is realising we have choice. Covey separates what happens around us from how we react to it. I'll say that again another way, as it is extremely core to the chapter and the rest of the book:
Covey separates what happens to us from how we decide to react to it.
At first this sounds like a nice concept, but will it work in reality?

Can you believe it, as I try and write this, my son has set two electronic keyboards to continually play random tunes, it is so loud I can hardly think! So what is happening? There is a lot of noise and I am struggling to concentrate. How am I reacting? I could use my power as a parent to tell him to stop it 'daddy is working' or even go over and unplug it. On the other hand I could accept he wants to do something with me, talk to him about making a time that works for both of us and ask him to let me finish so we can play together sooner. Maybe he does not realise the impact of the noise on my concentration. WOW! - would you believe it, he found the noise annoying also and has just turned it off himself.

Let's look at this as Covey would. My initial response of "TURN THAT DOWN!!!" is completely reactive. It's the second response that Covey would describe as proactive. I took what was happening around me and chose for myself the response that best worked for me. Initially I felt I had no choice, it was so loud and I just wanted it to stop, my initial reaction was to stop it using whatever I had - in this case the authority of being the parent. How much better would have been my second choice?

Proactivity is about accepting that there is always a choice of how you react to things around you. Ok, I can hear you "But surely some things are so basic there simply is no choice". You may not believe me now, but because we can only see through our own eyes, what we perceive as our reality, is often not the reality of others.

There is a model called Rational Emotive Therapy (RET). This is often used where people feel helpless in the face of mounting odds. It is especially effective where people feel they are being oppressed by others for no reason. The model has three steps:

What is the strongest emotion? - Depression, Anger, Fear, or something else? As a side note it can be handy to identify that Depression tends to be about the past, Anger about the present and Fear about the future. This can help guide the appropriate reaction.

What was the trigger for this emotion? Find what incident was at the start of the emotion. Often this might be "He said.." or "They decided..". ie Actions of others. This is identifying the "have done to me" aspect that Covey uses to identify reactive responses. Here we are identifying those reactive responses to help us find proactive ones we can choose from.

What are other reasons or options? Here is where we investigate what might have driven others to make the choices they did. Let's look at my son's music example from above. My strongest emotion was Anger. It was very much in the present. What was the trigger? - My son creating all the noise. Why? - He wanted me to stop working and play with him. I now have a good basis to decide how I am going to respond and be consciously proactive.

To be proactive is then to choose how we respond to what is happening around us. We need to take the initiative and not react to only what we see as the reality. Better to stop, assess and choose the response that best serves us.

Covey also talks about the concept of "Circle of Influence" and "Circle of Concern". These are the second part of "being proactive", and I will discuss them in "Habit 1 - Be Proactive (part b)".

Steve


Winning searches is hard to understand for most business owners. Many marketing gurus from the traditional media world (TV/Radio/Newspaper) do not understand what it takes to win searches. In fact, there are surprisingly few SEO (Search Engine Optimization) firms that truly understand the nuances of winning search in the worlds of Google and Yahoo.
Any SEO firm can get you to number one on Google.

Yes, any SEO firm can get you to number one on Google for a search that does not matter. Winning searches is about beating the competition for ownership of the number one Internet currency; words. But, if you are ranked number one on Google for words that do not matter, what good is it to you? Make sure you understand this. Any SEO firm can get you to the top of a search for words no one is typing or infrequently typing into search engine browser windows. Because there is no value and no traffic associated with those words.

Your business has to make a fundamental paradigm shift if you are to succeed in increasing your Internet Visibility to a level that is producing profits. Your website must become more business center than brochure and the key to that shift is connectivity.

GET CONNECTED WITH OTHERS WHO DO WHAT YOU DO IN NONCOMPETING TERRITORIES
The Internet has fueled the global marketplace. For businesses such a homebuilders, the result of this new global dynamic is the business is harder to find because it is now competing with other businesses just like it in other cities and states and with lots of related businesses interested in owning the same keywords. The opportunity in this new marketing world is businesses that share the same business as you do in noncompeting territories are now your biggest asset when it comes to creating Internet Visibility.

EXAMPLE: If you are a homebuilder, it is a valuable commodity to have you connected (linked with the same textual coding) to other homebuilders around the country and vice versa. The two of you share the same category words. It is that connectivity that helps each of you win searches in your territory (city).

Words are the new currency of the Internet. And there are only two types of words that you need to own. Those are category words and territory words. If you are a pool builder in Shreveport you are not too concerned about the lady in Los Angeles searching for a pool builder. But, you should be concerned that someone in Seattle moving to your city, Shreveport, is searching for a homebuilder and since you are a pool builder in Shreveport, it would be great if the homebuilder they found is connected with you through the Internet, either directly or indirectly, so that you have a better chance of selling the pool for that new home. Whether they find you through that process or not, it is the connectivity that causes your Search Engine ranking to go higher which in turn increases your opportunity for qualified leads.

WHO YOU KNOW
Everything in life starts with a whoyouknow. The Internet has obfuscated the traditional definition of relationships. Ironically, the Internet fosters connectivity in huge quantities, which is where the problems begin. Who do you choose? What words do you search for? The Internet as the center of all marketing and communications strategies has redefined whoyouknow as links. It is those links that play a key role in boosting your ranking on meaningful searches pertaining to what you sell.

However, you can forget about being ranked below number 10 for meaningful words on Google or Yahoo. That is because 93.7% of all searches end on the front page of a search. So the challenge is simple. Show up on the front page of searches that really matter. If you are not on the front page of a Search that matters, you are practically invisible on the Internet. The battle in marketing today, no matter the size of your company, is a battle for Internet Visibility. So, how do you gain Internet Visibility?

Here is how: CONNECTIVITY.
By connecting you with companies related to your industry from throughout the United States and through websites related to your company, you get the benefits of literally 1000s of links to your website which, depending on the level of competition, should propel you to the top of meaningful searches for your product/service in your territory (city). It is important that you understand the paragraph you just read.

Connectivity is the key. You have to begin the process of having sites connect to you that have relative content value to your site first and foremost. At the very least, you have to begin the process of having sites connect to you on the Internet regardless of the type of business that connects to you (within the bounds of good taste).

Why?
Machines control the Internet. And, in the machine world, who you know takes the form of links from one site to the other. The more links to a site, the more value the machines put on that site. The more links from sites with relative content value, the better. The more value a site has in the machine world, the higher it is ranked on volume related searches; searches that matter. Sure, the values and quanitities of links adjudicated by the machines as good are in a state of constant flux. But, one thing will never change: the need to rank one site higher than another based on the needs of the individual. As a result, connectivity will always be at the top of the list of criteria, right under visitor usage.

The Next Step?
More on that in Part 2 of this 3 part series. Part 3 is entitled, Your Own Internet.
Article Source : Leadership and Development

About Author
Both Steve Wright & Tim Dillard are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Steve Wright has sinced written about articles on various topics from Leadership. . Steve Wright's top article generates over 49500 views. to your Favourites.

Tim Dillard has sinced written about articles on various topics from Adsense, Real Estate and Real Estate. Tim Dillard is CEO of DLB, an Internet Marketing & Branding company based in Houston. He is founder of North Pole Network, a TV network airing in malls in 36+ states at Christmas-time. His company owns more than 5000 websites including TopsInAmerica.com. Tim Dillard's top article generates over 246000 views. to your Favourites.
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