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[F905]From Home Idea Work
by John J Rogers, Joh

"What if your business idea doesn't work?" I've heard this phrase said to me so many times after I've told someone the new business I was getting into, that I just stopped telling anyone anything I was doing. They usually say it with a smile on their face too. I don't even know why people would ask this. I don't ask them what they're going to do when the company they work for from 9-5 goes out of business. My answer is, "What if it 'does' work?" What if it does GREAT! This is the attitude that you have to have as an entrepreneur. Of course you can't just do anything and it will work. But if you have a great business plan, you have to believe your idea will do well. Then do everything you can so that it does. Otherwise it "won't work."

Fear of failure is a big reason why people don't even try to start a business. "What if it doesn't work" is what keeps ringing through their heads. Many people don't feel they have what it takes to make it in business. Maybe they're not smart enough. They're afraid of the unknown. That's one reason why I made this website. To give everyone what they need to know to start, market, run, and expand a successful business. As a business owner I'll tell you exactly what to expect from employees, vendors, marketing agencies, family, friends, everyone. I want to give you the confidence so that you're not thinking about if you fail; I want you thinking about business expansion ideas, and what you're going to do with your first million.

To me, "What if my business idea doesn't work" meant I would never have any financial success in my lifetime. It meant I'd have to work 9-5 forever, so I better do my best to make sure "it works."

"What if my business idea doesn't work" didn't make me say forget my own business, I'm never going to try anything because it might not work. It made me think if I don't try this business, I'm stuck here in a dead end job for 40 years and I'll die with nothing. It made me work harder at my businesses to "make sure" they succeeded.

Now to the reality, every business will not succeed. And if yours fails, start another one. That's it. That's the answer if someone asks you what if your business fails. "I'm going to start another one." If you're not investing too much into each business, you can try three or four different business for under $2,000. The internet allows you to do that. The business game isn't a football game. When the clock strikes 0:00 in the fourth quarter the game is over. As long as the Lord allows you to be healthy and be alive on this earth, the business game can keep going on for you until the day you die.

Learn all the business ideas and techniques from me on this website then go for it! You may lose if you try, but you can't win unless you try either. And the information on this website will help you greatly increase your chances of winning.


But power alone does NOT lead to success. Here's how you can judge the possibilities for your own idea. The crucial elements to any campaign's success, or failure are:

1. The cost of a "good" lead
2. The proportion of good leads that "buy"
3. The profit of each buy

This article will center around item #1 - the cost of a good lead.

As we've described in previous lessons, you will always receive some negative calls, along with call transfers that are interested but not qualified. In either case, those calls are worth $0 to you.

The rest of the calls can be considered good leads. The cost of a good lead depends entirely upon what percentage of calls are good leads. The following table shows the effective cost per good lead, based upon a cost of $6 per call transfer:

% of Cost per
Good Good
Leads Lead
10% $60
15% $40
20% $30
25% $24
30% $20
35% $17
40% $15

So, if your cost is $30, and 10% of the good leads buy, that means the cost per sale is $300. If your profit for each sale is only $200, that's no good. If your profit is say, $2000, that's much better.

One problem with this discussion is that we can't help you with the second and third elements (percentage of buyers, and value of a sale) - these are up to you, and the market you're in.

So we'll stick to the first element, the cost per "good lead". This is going to be determined by the following;

* The appeal of your message within the market (most important).
* Your ability to use effective qualifiers.

If your message does not have much appeal in the market, more of your calls will be negative, and your effective "good lead" cost will rise.

Consider these scenarios:

1. You're selling web services to all businesses.
2. You're selling web services to a list of realtors.

The broadcast to all businesses will have a lower response rate, and higher lead cost, than the second broadcast, because "web services" hold more appeal among realtors, than among a list of all businesses.

We could go on and on with various scenarios, but I think you get the point. You need to think very carefully about the appeal of your message, what market it should be delivered to, along with your ability to make sales, and the value of each sale.
Article Source : Pg. 12

About Author
Both John J Rogers & David Seldon are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

John J Rogers has sinced written about articles on various topics from AutoResponders, How to Sell on Ebay and Your Online Business. John J Rogers is one of the foremost money making experts on the Internet. Visit his websites for his free articles and ,. John J Rogers's top article generates over 3600 views. to your Favourites.

David Seldon has sinced written about articles on various topics from Guide Guitar, Telemarketing and Guide Guitar. David Seldon operates LivePhoneLeads.com providing voice broadcasting services for businesses. Find more informative articles about voice broadcasting at . David Seldon's top article generates over 3600 views. to your Favourites.
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