|
||
Have you ever feel so engrossed in something so beautiful and breathe taking? Perhaps a picture or image of a person or a scenic spot that you just find it so difficult to take your eyes off it. If you have, have you ever wondered what made you stare? Well, most of these pictures become attractive because of its color. Yes you read it right, color is the culprit. After all, who would like to read or see something that is not appealing to the eye?
Color is definitely the reason why most business opts for color printing in their promotional materials. Customers today are much pickier in choosing the product or service that they avail of. That is why; if you are a business owner it may be the right choice for you to have that brochure colorfully represented.
Colors, especially those printed in full color, leave a lasting image to the reader and if you have interesting brochures customers are less likely to discard it. Because they are colorful and contain interesting images, full color brochures build name recognition and image for your business and the product and/or services that you offer. You would perhaps ask, isn't full color expensive? Well, yes full color can be quite expensive but if know where to look for print shops to do the printing for you; chances are you will save a considerable amount of money. And besides, if you were able to meet your goal - that is to make the customers interested in what you have to offer, it is often worth the cost.
Full color brochures can make a difference in your business. Just imagine how many sales you can make with just one brochure. And if your brochure is presented in different colors, readers will be encouraged to flip through the rest of the pages.
Simply put, using full color brochures is important for two reasons: remembrance and memory. An average human's retention rate is less than ten percent. So if you want readers to remember your products and services, printing your brochures in full color might be a good idea. They simply build up the image of your company and help the customer remember all the information.
Presentation folders are the underdog marketing tool, that work wonders in a presentation for any kind of business. Presentation folders do more than just hold loose paper. They have developed into an essential accessory to all other documents. There is no limit to the various designs that can be placed on the folder. Presentation folders can be as creative as you want them to be. After all, they represent you and your company. Every industry can use presentation folders as promotional material. Everyone has something to sell to the public. Folders help you market your services.
Characteristics to consider when designing your folder:
1. What size should it be? The standard size of a presentation folder is 9x12. Decide if that's what you want, or if a smaller or larger folder would suit your needs better. Flaps come in various sizes and shapes as well. They can also include features such as slits for business cards or CDs depending on your needs. Business card slits are a great idea for getting your name attached to the company, with instant contact name and information for your client when they open the folder. The sizes and options on presentation folders are various and can be customized to fit your companies needs.
2. What kind of image are you trying to get across? Most folders should include the company name and logo, but many include images as well as quotes or mottos for the company. Decide what colors should be on the folder. What will catch your audience's attention? Bright vibrant colors or earthy tones? The creativity can be endless. Remember, the folder represents you and what your company stands for. For this reason, the design is the most important part.
3. What material will be included in the folder and what will it look like? To look more professional, a coordinated folder with coordinated material inside shows more organization and style. Keep it looking like one kit that goes together. This makes it easier for your client to keep all the information about your company in their thoughts.
Presentation folders are made with a heavier stock paper that makes them last longer and keep your documents safer. They are unlike the folders in the office supply stores that are made of flimsy paper material. If printed professionally on 12 Point Stock paper, it is three times thicker than any paper you put into your home printer, and it will outlast any homemade folder. They can also be coated with a thin glossy coating that makes them look even more professional, and gives them a certain kind of class that stands out from the rest.
The better your presentation folder looks, the better your presentation will be. You will catch your clients' eye immediately and the contents inside the folder will keep them hooked. Not everyone uses presentation folders for their marketing tool. You could say it is an unknown key to success, and if you use this tool effectively, you will reap the benefits.