Catalogs ? What Are They? Catalogs are what most businesses use these days to complete their marketing plan. They are also known as booklets, manuals or booklets. They are commonly printed in full color to elicit high level of reader response. Most of the time, they are used in direct mail marketing to heighten your return on investment.
There are many benefits of using catalogs in business advertising. They are primary the tools usually used in securing orders from customers. No doubt there are an increasing number of companies who lean on catalog marketing to amplify their product sales. Well we could not blame these companies because catalogs offer great benefits that are achieved at a bargain price.
Advantages of Catalogs Among the upsides of catalogs is the low operating costs. Imagine you can drive your marketing sales into sky-high while enjoying little expense in the catalog print production. This means making more money at a very economical cost.
Another positive aspect of catalogs is that they're not only designed for librarians as what most people know. They're being used nowadays as product manuals or pamphlets informing the customers about the latest services and products that a company is offering. The catalog is characterized as a smaller version of a publication that indicates a product for sale, a detailed description of the product, along with the price and the product.
The Printing Process Printing the catalogs has come along way. Printing has been improved into a high-speed production process where any type of job can be produced in that instant. So many technologies were integrated in the production as the modern era comes close. Enormous changes can be seen like in the prepress systems, inks and paper. Truly we can say that printing has shifted from being an art to science.
To get the picture about the whole process of , here are the printing methods that contributed much in the development of catalog marketing.
1. Letterpress Printing. Considered to be the oldest printing method, the letterpress printing is known for producing several copies of an image that are derived from frequent direct impression of inked and raised surface on rolls of paper. It is commonly utilized in printing labels as well as periodicals.
2. Gravure Printing. Referred to as a high quality technique in printing, gravure can create images that possess permanent tone impression akin to a photograph. This method makes use of a metal cylinder where the image is engraved. The process is used for printing catalogs, magazines as well as pressure-sensitive labels.
3. Offset Lithography. An offset printing process, the offset lithography is the method that is suitable for producing large quantities of printing jobs. Usually the products that are manufactured using this process are the catalogs, business forms, legal documents and newspaper.
4. Flexography. The printing process that is said to be the fastest of them all is the flexographic printing. It is better known as flexography. This printing process utilized rubber plates which contains a somewhat raised image. The plates revolve around a cylinder to move the image to a substrate. This process is used to print magazines, newspaper, business forms, catalogs, and many more.
With catalogs there is no need to present the exact product or demonstrate the services that your company is marketing. All it takes is a state-of-the-art catalog.
In designing catalogs, areas of concentration must be made clear so as to be considered. The first of these areas is the product or service. Some product need not be included in the catalog while some are vital. Choosing which are to be included, therefore, is a meticulous task to do.
Another area of consideration is the categorization of the products or services. There are products that can be grouped as one while there are products that need to be given extra emphasis so it is better to separate them from the rest. These products may be the feature for the month or the new releases of the company. Same thing should be considered in marketing services. Sorting is the key to an organized catalog.
Next to the category is the description. The latter must be exact or definite. Start by stating the name of the product or service followed by the feature or brief description per se. The words may range from 30 to 60 words per product or service.
The overall look is the main consideration since it is the heart of every catalog. Moreover, good taste in the choice of photography, colors and words is a must.
When it comes to catalog printing, there are different processes available. The first is the web press which is a type of offset printing. This printing process uses rolls of paper instead of sheets.
Web press is divided into two types – the heat-set and the cold-set. The first type is the standard method which is commonly used in magazine types of printing. The method is controlled by a heating unit which dries the ink spread on paper. This method has the capacity to print at high speeds. The cold-set method, on the other hand, does not have a heating unit. Thus, the ink is dried naturally by air. This method can only be used on uncoated surfaces.
Another method is the Sheet-feed-press. This method is best used in catalog printing method since it can print flexibly on wider formats of paper.
Bring out the best in catalog printing. Know the details.
Both Charmaine Joy & Maricon Williams are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Charmaine Joy has sinced written about articles on various topics from Cash Advance Loan, Trade Show Displays and About Branding. Charmaine Joy Caro developed her passion for writing when she joined essay writing contests during her elementary years. Her writing skills were made even more improved when she took up the course Bachelor of Arts Major in English.. Charmaine Joy's top article generates over 9900 views. to your Favourites.
Maricon Williams has sinced written about articles on various topics from Marketing, Marketing and Site Promotion. Please visit Catalogs Printing site at for more information. Maricon Williams's top article generates over 11100000 views. to your Favourites.