To get attention, you have to be different from all the rest. Just imagine this: so many business cards strewn all over your target client's table and even the floor. And all of them have one thing in common- almost all the business cards are in black and white. Except for 2 or 3 business cards. These few business cards are printed with a smattering of color. Which do you think would be able to catch your target client's attention?
It is a well known fact that color makes anything look better, especially if you use it in your marketing medium. Astute business owners know the power that color can provide your promotional tools. Rather than the standard black and white in your business cards, full color business cards look better and yes, even smarter. It draws your target client's interest and helps them become aware of you and your business.
Full color business cards even ensure that your information will be read and better understood by your target audience.
In addition, color gives your business card printing pieces the chance of getting recognized and remembered even after your initial meeting.
And these are not just creations of an overactive mind of a graphic artist trying to sell you to the idea of using full color business cards for your marketing tools. Studies actually show that people in general are twice as likely to be attracted to colored materials rather than the regular black and white. In fact, research proves that those who use color in their materials, such as business cards, tend to portray a more professional, more prepared, and more enthusiastic identity than those who deliver monochromatic ones. Hence, color almost always can persuade a target reader to become a potential buyer.
Nevertheless, as with any printing projects, full color business card printing also needs proper application and restraint on your part when you decide to use color. As always, having too many is simply too much for your target audience to take in. In fact, too much color tends to annoy your target clients, as well as distract them from what is really important ? your message. Always remember that color is a tool to help you convey your message to your target audience clearly and concisely; and in turn help them to better understand what you want to say to them.
So keep everything at a minimum. Don't get excited and go overboard with the use of color in your business cards. Practicing simplicity in your full color business cards can often lead to a more successful project than anything done with over zealous designs and layouts.
Color business cards have become very popular in the last few years as the cost of producing them are coming down. Color business cards look better, are more effective and give better results than your standard business cards. Have you ever swapped business cards with someone only to feel embarrassed about your business card when you see their flashy well designed business card. There is no need to be. 4/4 color business cards are widely available nowadays, and available very cheaply.
Imagine a person receives 2 business cards from 2 gift shops. One is a standard with a 3 color logo and contact details on the front of the business card. The other is a 4/4 full color business card with product pictures on the back. If the person was looking to purchase gifts and they were looking through their business cards which one do you think would stand out?
Next, imagine a person receives 2 business cards from a computer repairman. One is a standard black and white business card with contact details on the front and services offered on the back. The other is a 4/4 color business card with a photo of himself on the back next to his services offered. Which do you think the person would first contact if they came in need of a computer repairman.
With 4/4 color printing there are many things you can do that you cannot do in limited colors or black and white. Looking at just the examples above you will be able to make your business cards stand out more, offer more information about your products including product images, or make your business card more personal (by including your photo on the card people will feel like they have already met you and feel more comfortable in contacting you).
4/4 Full color business cards have been shown to give a 20% better conversion rate than normal business cards and can definitely give a better first impression than your standard 1-3 color business cards. With these statistics it seems hard to debate whether color business cards are necessary for your business. I think for the great majority of businesses, full color business cards come at such a little cost and can give such a great first impression of your company, putting across the impression of your business being modern, stylish, professional and together with product pictures or photographs of people can help make your business much more 'familiar' and trustworthy, providing you with better contact rates from your distributed business cards.
So don't waste anytime! Come up with a creative, bright, well designed color business card that represents your business well, and you will surely see the results. Get the leap on your competitors!
Both Martha Lewis & John Harley are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Martha Lewis has sinced written about articles on various topics from Business Cards, Guide to Artwork. Martha is a marketing analyst and writes articles mostly to impart answers to common marketing questions. She recommends PrintPlace, an company that provi. Martha Lewis's top article generates over 8100 views. to your Favourites.
John Harley has sinced written about articles on various topics from Gardening, Business Cards. :: The Business Card Shop Written by John Harley of 'The Business Card Shop'. The cheapest full color busines. John Harley's top article generates over 8100 views. to your Favourites.