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[G96]Get A Grip Of

by Pamela Upshur, Pam

There are many places in your HTML you can include keywords, but the Titles and descriptions are arguably the most important elements of your Web site. These places are not the most important in terms of their ability to improve rankings in the search engines, or in terms of the search engines algorithm, but are most important in terms of their ability to compel someone to visit your Web site. That is, after all, the ultimate goal of search engine positioning, isn't it? Not a lot of point in attaining a top ranking in a search engine if you are just going to call you site "Shop Here."

Both the title and the description META tag must be compelling, but the Title tag has special relevance, because so many search engines use the title exactly as it appears on your page. Some search engines will use the site description that you give in the META tags, but others will not. For this reason, the title of the site is more important than the site description.

Longer Titles are More Effective.

Longer titles build a more compelling reason to visit a Web site. Because it takes a certain number of words to persuade someone to to take action, logic dictates that longer sentences have more opportunity to create that compelling argument. It is difficult to discuss time, money, value, and the problem that the Web site solves in just two or three words. People often scan headlines in brochures and magazines, even when they don't read all the information. Since the title is usually a hyperlink, it is a different color, and it is generally bold and easier to read than the site's description in the search engine listing. When it is longer, there are more words with which to "hook" a reader. If something catches the reader's eye as they scroll down a list of site titles, they will hopefully read the site description. If you have done your work, they will be hooked.

People Don't Read Text, They Recognize Words.

People don't read individual letters after about the time they turn 12 years old; they recognize words. Educators know that people glance at words and recognize the words by the shapes defined by the tops of the letters. If you don't believe it, take a sentence in any newspaper or book and cover the bottom half of the words. You can still read the words with relative ease. Now, cover the top of a different sentence. You will find that words are harder to read because there is not much difference in the shape or line of the bottom of the words. Interesting, but how does this apply here?

Here's how: Since people recognize words because the tops of words vary in height and appearance, then sentences that start with just one capital letter and then lowercase letters are easier to recognize and get read faster.

Words in all caps are hard to read. People don't like to read them and don't read them as easily. Recognizing the words in the sentences is tedious, and these listings are frequently overlooked.

These techniques are advantages that you can realize over your Web site's competitors in search results.

Nobody wants to see divorce coming at them. Divorce is like a banshee screaming out of the night sky and it can smack you upside your head. You were more than likely shocked that it had happened in your life despite all your wonderful dreams. And now, someone's got to take all the blame for it. Why not blame your ex? But heck, there were two you you, right? Why does it look like only you feel guilty? We don't want you to go into a second marriage with all this baggage and create a second divorce. We'd like to help you figure out your role so you can put a period at the end of your divorce sentence.

So let's explore your role. Before you got married, did you have a reasonable picture in your mind of what a relationship and marriage required? Was it a valid concept or did you leave out a lot of details by glossing over them? Decide what your role was in the marriage failing, and then secondly, once you've accepted responsibility in some way, forgive yourself and move forward. You may be right, she may be all at fault or it may be completely his doing that brought this all about.

Let's look at two business owners who end up hating each other and calling each other the devil.

I had a client who, for many years had been in business with a partner. They had done very well. They had made money and had fun doing it. Gradually, suspicion for the other grew in each of them. They each began to protect their own turf. They each began to view the other in a different light. Suddenly, each of them knew he was right and his partner was wrong. In the end, each sued the other, and each of them spent over a year and a half buried in distress and spending thousands of dollars on legal fees. My client, who was a good man, literally despised his former partner and blamed everything on him. The partner's attorney shared with me that his client held the precise sense as my client but, naturally, from his side. His client believed that he was entirely in the right and that my client had somehow become evil.

The point is, that both the other attorney and I could see that neither of these men was evil. We could objectively look at the situation as outsiders and see how miscommunication and misperception had caused the two of them to spiral out of control. If they could have seen their role in the downward spiral and what brought about the downfall of their business without necessarily assigning blame they could have transformed a very bad situation into something very positive. Instead, the business was destroyed. Both businessmen turned away with a galling sense, convinced it was his partner's fault.

I'm sure you recognize the old saying that if you are pointing one finger at the other fellow, there are three pointing back at you. Blaming your partner just isn't effective. If you can fully see the role you played and fix it, you'll never have to experience divorce again. Get help to figure it out if you don't feel capable of doing it by yourself. Psychologists are great in this area.

Guilt is equally ineffective after a divorce occurs. Guilt is just a way to beat yourself up and make yourself wrong. Get some help to figure out what you did wrong so that you don't have to make the same mistake over and over again. If you indulge in guilt, it will keep you stuck in your hurt and painful feelings. It's decidedly unreasonable to continue in this. You can let go of your tight-fisted hold on guilt and you can craft new behaviors in place of the ones that created this messy divorce.

Analyzing your ex's bad points won't help you have a more successful marriage or subsequent relationship. If you are so brilliant at this type of analysis, perhaps you should get the training to become a professional at analyzing people's behaviors. They call these folks therapists and therapists get paid for doing this kind of work. If you stand and recite the litany of your former spouse's evil ways for a month of Sundays, it won't make your life any happier.

It would be a far more fruitful activity if you learned to recite a list of your own good traits. Can you do that? I think that we are all too hard on ourselves. Divorce just adds an extra weight to the burdensome sense we carry for having gone through this difficult experience.

In order to create a successful marriage or relationship and not enter into a second divorce, it's a wise idea to drop the concepts of guilt and blaming your ex. It's a wiser thing yet to take ownership of what ever role you played in that drama, clean up your own act, and create the next good thing in your life.

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Both Pamela Upshur & Len Stauffenger are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Pamela Upshur has sinced written about articles on various topics from Computers and The Internet, Computers and The Internet and Auto Insurance. Pamela Upshur is the owner of Upshur Creative. Upshur Creative combines custom, fresh, contemporary, websites with the best PHP scripts and databases to create the largest and most comprehensive turnkey collection for entrepreneurs. Visit her site at:. Pamela Upshur's top article generates over 9900 views. to your Favourites.

Len Stauffenger has sinced written about articles on various topics from Bathroom Home Improvement, After Divorce and Health. Len Stauffenger's parents taught him life's simple wisdom. As a divorced dad, he wanted to share that simple wisdom with his girls. "Getting Over It: Wisdom for Divorced Parents," his book, is the solution. Len is an author, a Success Coach and an Attorn. Len Stauffenger's top article generates over 110000 views. to your Favourites.