Whether a small business owner, nonprofit, or large organization, a key piece of marketing communication is making sure everyone that wants to get in touch with you can. Whether it's to further the sale, provide you with information on a new marketing piece you're working on, or simply to say ?hi,? you should always give people multiple ways to contact you and your organization.
It's YOUR job to make contacting you easy for them. Not the other way around.
A colleague recently told me her sales went up dramatically when she added her fax number to her website. I was very surprised to hear this. I didn't have my fax number listed as contact information anywhere. (I hate hearing the fax machine go off in the middle of the night and don't like to give it out!). But she assured me it was true. Which got me thinking...
A lot of the copywriting I do involves working with doctors. I do marketing consultations and my copywriting projects often involve interviewing them. They are a large part of my target market. And, while email is my preferred method of communication, it's often not theirs. Some of them (not all) don't check their emails regularly. They would rather use the phone. I've learned this through experience and have worked around it. I prefer email hands-down. But that got me thinking again, some people may be more comfortable using a fax rather than phone or email. It's concrete; the sender oftentimes gets a confirmation that the fax went through, and if a signature is required -- there it is.
So, the moral of my story is to make it easy for your clients to get in touch with you. Everyone does not work the same way you do, whether that is by phone, email, fax or some other method. It's important to give people several options.
Make it easy for people to do business with you, not for you to do business with them.
Taking action is the only way to achieve goals
One of the items we talked about in my copywriting business-building teleseminar this week was taking action. You can think about great ideas, have big, elaborate dreams, but if you don't take action -- now -- nothing in your life will change. Your dream will never become a reality. Taking action is the only way you are going to get your business off the ground. Taking action is the only way you are going to get new clients. Taking action is the only way you are going to get noticed at your company and get promoted.
Think about what you want and how you are going to get it?all of the time.
It doesn't matter if your goals are personal or professional, setting your mind to the one main goal you want to accomplish will keep you focused on the outcome. You will constantly be on the lookout for ways to achieve that goal. Because it is always on your mind, you will be constantly brainstorming. Your mind will continually be looking for ways to take action on that goal.
You become what you think about. Focus on one item, your one goal. Make it extremely positive, NOT negative.
The next important thing, after thinking about your goal all of the time, is to take action. I try to do at least one action item a day. With three kids (four if you count my husband), a house to run and a growing business, it's easy for the day-to-day duties to suck up my time. It's easy for me to let life take over and not take proactive steps towards my goal.
So I decided long ago to do at least one item on my list each day. It can be a small item to move me toward my goal. It may be searching for a new journal to run some of my marketing articles. It could be working on a new product to sell, coming up with a topic for a new seminar. Some days I do much more than one thing, other days I barely squeak the one item in. But I can assure you, if you do at least one item, if you take one action every day, you will be closer to your goal than most people you know. And because you take action towards your goal you are much more likely to reach it than those who don't.
Copyright 2006 Kelly Robbins
The best bet for doing business for free is through the internet. The world wide web has given so many people the chance to work from home and earn cash. There are many advantages to earning from home. First of all, there is no traveling cost involved. Working from home means you do not have to travel to your office day in and day out. As soon as you wake, even while still in your pajamas, you can begin work. Another advantage is if you were to run a home-based business online, you do not have to rent space outside of your home. Therefore, the space used is virtually costless.
What are the different business opportunities present that you can do without having to make investments? If you had the writing skills, be a web content writer. The only expenses that you will need would be for the purchase of a computer, which you probable have anyway. Another cost would be the electricity, which is very minimal to be considered costly. The real investment here is the writing skill which not everyone has.
Another business opportunity would be to buy and sell products. At Ebay, you can purchase many products that you can resell at a higher price. That is actually using other people's money to earn. Many people are doing the sales from all over the world. For example, you can actually purchase a Rolex watch from a person in India and sell it to another in Ireland. That's how it actually works. The dollars keep rolling until you build the product list that you are selling.
Another way is to do online multilevel marketing. In this business, you have to have actual products and services to sell. But there is no real problem here because many companies are actually looking for people who would do the selling for them. This is how you get hired online. You apply online, work from home and the cash gets deposited to your account. Isn't that neat?
There is no need to worry about how you are going to run the MLM business. The company will back you up on this one by giving full technical and customer support. They can actually give you the leads or customer list. All you need is a little creativity and patience to study how the business works. With enough persistence, you can run the business in no time.
Another is trading online. For those who have knowledge in stock exchange, why not try the skills you have online. Before you know it, you will be earning more from the internet and who knows, you may not want to leave home anymore because you earn more that way.
There are still many opportunities out there that are waiting to be tapped by creative people like you. Do not lose patience. Just keep looking in the internet on the different earning opportunities available and look for that particular one that will fit your lifestyle and interests. Just continue browsing and keep trying out the different businesses and see what would work for you. After all, its free!
Both Kelly Robbins & Daegan Smith are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Kelly Robbins has sinced written about articles on various topics from Sales and Negotiation, Marketing Tool and Web Development. Author of Healthcare Copywriting Secrets Revealed and The Healthcare Copywriters Toolkit, Kelly Robbins is a healthcare copywriter and marketing coach/consultant. She also publishes The Healthcare Marketing Connection (. Kelly Robbins's top article generates over 9900 views. to your Favourites.
Daegan Smith has sinced written about articles on various topics from Start Online Business, Multi Level Marketing and Web Development. Daegan Smith Is And Expert Online Marketer"Wanna Lean The Secret To Making $85,147,717Per Month While Quickly And Easily EXPLODINGYour Network Marketing Organization by 7,141People Without EVER Buying Or Calling aSingle Stinking Lead?" Free CD Explains Al. Daegan Smith's top article generates over 246000 views. to your Favourites.