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For these people the alternative is either prepaid credit cards or secured credit cards, but which one is better depends on what the consumer's goal is for using the card; convenience or building on their credit rating.
Understanding each card
Prepaid cards are a type of card that functions just like a normal credit card but the money must be deposited onto the card before you can use it to purchase goods, in a sense they're just like gift vouchers, the application process is very easy with most applicants getting approved.
A secured credit card is one where the money you spend is secured against a deposit that you hold in an account, e.g. a savings account. Secured credit cards are more closely related to traditional credit or debit cards; you become an account holder with a bank or building society.
Differences and advantages of each card
A carries very little personal details therefore does not have the same level of risk to identity theft, in case you loose it, you'd only loose the money on the card. A secured card on the other hand, has all the risks of a credit or debit card; if stolen the thief may run up debts under your name.
Secured credit cards are good for establishing a credit rating; if you are new to credit, you might not be able to get a credit card at a normal interest rate because of a lack of a good credit rating, a secured credit card can be a cheaper alternative to a bad credit card, which usually have a very high interest rates. Prepaid cards do not have any effect, good or bad, on your credit rating.