Welcome to the cultural era of the energy drink! It seems that everyone from business men to high school students are jumping on the energy drink bandwagon. There are so many different energy drinks to choose from, available in just about a zillion different flavors and in every color of the rainbow - so how do you pick just one?
This is the dilemma that most people face when it comes to choosing an energy drink. And it doesn't help when there is so much controversy revolving around them. Critics have even gone as far as saying that energy drinks are nothing but snake oil: that their over-inflated marketing schemes outweigh the actual quality of the drink. Are energy drinks really so bad that opponents can go as far as accusing their manufacturers of fake advertising?
With all the buzz surrounding energy drinks it's hard to get through the high-pressure marketing to what's really inside that can or bottle. This can leave the average consumer a bit confused. But luckily there is a brand new online information guide to help you become a smart, energy drink shopper! Edrinks.net will help you find out exactly what's in that can you've been swilling, and provide you with an honest list of ingredients so that you can achieve a healthy buzz...without all the undesirable ingredients and side effects.
Amber Lynne, a budding nutritionist, yet a self-proclaimed caffeine addict, is a writer for edrinks.net and is dedicated to unlocking the mystery behind this new energy drink fad. Lynne says, "Edrinks.net provides straight-up, unbiased information on all of the top brands that this energy drink crazed culture has to offer. It gives the reader the honest truth, the good and the bad, to help you make an informed decision when it comes to choosing the right energy drink, including information on different brands of energy drinks, enhanced water, and sports drinks."
Edrinks.net gets to the core of the controversy, for example energy drinks - such as the well-known Redbull and Rockstar brands - promise to provide you with an incredible energy boost. However, whether or not they actually do this is up for debate among researchers. Nutritional experts have recently criticized energy drinks with providing little or no dietary benefit to the drinker, and many villainize the fact that they are nothing more than cans of caffeine and sugar. In addition, Edrinks.net reveals that many of the so-called "all natural" ingredients found in e-drinks - such taurine and ginseng - are still a mystery to many nutritionists as to their health uses and effectiveness.
This is a growing concern because energy drinks have become increasingly popular among teens. Some of the marketing schemes include telling students that the drinks will help them study, when in reality they may actually just make them sleepier. Most teens claim they don't even know why they drink them ? claiming that they taste nasty, don't seem to provide any noticeable surge in energy, and are costly on the wallet. However one's things for sure ? energy drinks look cool! But why have they become so popular? Is it because of eye-catching packaging and glitzy advertising?
Edrinks.net discusses how energy drink companies try to give their product a suggestive title and funky design in order to reach a certain target audience. For instance, RESQ is an energy drink targeted towards...you guessed it - ambulance drivers! Pink Diet is a low carbohydrate, low calorie, pink drink for yes, young women. And Pimp Juice is... well... you get the idea! So it seems like the name of the energy drink is actually what leads people towards purchasing a certain drink over another - instead of the actual ingredients within. Don't fall into this trap!
Lynne says, "At Edrinks.net, we feel that consumers have the right to know what's in that energy drink they drink every day." Remember that energy drinks can provide you with a healthy form of energy - as long as you do your research. That's where Edrinks.net comes in!
If it professionally done, and looks good, such a marketing video will be talked about and shared with quite a buzz, especially if it is entertaining. Such viral video marketing is a great way to advertise a time-sensitive product, service or event, as then even more of a buzz is created as viewers thrive on the excitement of needing to pass it on right now! It's like the collectors cards from when we were kids with more of a buzz attached!
These websites have simple, user-friendly interfaces so they will have no problems accessing and viewing your video marketing, thus taking it to the widest audience possible.
The real key to sites like YouTube is in the presentation. Your video has to be catchy, something that pulls the viewer in and makes them watch. So, don't go with some dry, boring recitation of your product and what it does. Make the video a little story, and then slip the product in.
If anything, take a cue from the James Bond movies: exciting adventure, but with products prominently on display. Of course, this is not to suggest you go quite that far in your video, but the basic principle is the same: create something that entertains first. Then, once you've snagged the viewer, ease into a mentioning of your product and where they can find it. The more humor you can interject, the better.
Don't be tempted to substitute humor for content, though. That would be a bad idea in terms of trying to create the right impression for your business. A video that is rich in content will tell people you are an expert and really know your stuff: we'd all prefer to do business with people like that, wouldn't we?
Plus most often on social networking sites videos are rated by users. If your video makes it as one of the top rated products, the buzz is heard all around the internet and the publicity for your business is catapulted into the stratosphere!
With all such websites, they keep track of the number of viewings a video gets. The more viewings, the more popular a video becomes; until it's a self-perpetuating cycle. There's the key: you create a buzz-worthy video, and it'll sell itself.
It's said that some recording companies hire people to phone into MTV to vote for videos of the songs of their artists, to get them into the Top Ten Countdown. Whether true or not, it is true that if you enlist the help of friends and family, it can help to boost the viewing of your video on one of these sites.
Another feature most of these sites often offer is the ability of people to post comments regarding the videos they've seen. Here again, this is an excellent opportunity for you. Not only can you get friends and family to post positive comments, but if you read the comments of others, it can give you insights into your potential clients.
What do they like/dislike about your video? Thus you can fine-tune and improve it. Just think, your own marketing analysis, and you didn't have to hire a company to do it for you. That alone is worth a mint.
This is perhaps the greatest advantage of sites like YouTube; you get access to your client base, get to show them what you have, and get feedback as to what works and doesn't work. When you consider what companies have had to pay in the past to get that kind information, it makes the creation of a video very attractive and cost-effective.
Another very effective means of perfecting your video marketing is by creating several videos and posting all of them on sites like YouTube. Then, read through the feedback you get. Based on that information, you can decide which video works best, which style of video is the most appealing, and which one to post on your website. Or, a series of negative feedback on all of them would warn you to change your whole marketing strategy. All of which you can accomplish for very little money.
Both Amber Lynne & Paul Fitzgerald are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Amber Lynne has sinced written about articles on various topics from Health, Food and Drink. Amber Lynne is an athletic and very busy woman. Between working two jobs and staying fit doing triathlons, she is always looking for a quick pick me up. When she is not busy out racing her bike past cars, she writes for Edrinks.net an informative site abo. Amber Lynne's top article generates over 880 views. to your Favourites.
Paul Fitzgerald has sinced written about articles on various topics from Marketing Tool, Massage and Environment. Video4Leads Creates Local, National, and International Business Leads for you through internet video, article marketing, follow up marketing, increasing conversion on your website and more.#1 mistake companies make is no. Paul Fitzgerald's top article generates over 5000000 views. to your Favourites.