In my previous article, I started with PPC-advertising. Take really good time in investigating PPC-advertising by teaming up with people or your company. The number one tool is to find keywords that attract more valuable traffic to your website. That is a money-investment. Then actually starting with PPC-advertising is depending on so many different ways that it's too difficult to give an exact amount about monthly investments for PPC.
When you decide to write articles, it's a free way to advertise. But to leverage your time in article writing, you can choose for a tool that can submit your articles to many publishers. Write one article, submit it and you will see your articles going to different publishers in one click. This is a great and a must have tool if you decide article marketing. Combined with the keywordstool and this article submitter, you have a powerful combination. Monthly payment is about $40.00.
Are you looking for a quality, free source of advertising to explode your online home business? Look no further than Craigslist. It's a free source, but if you want to use it for mass marketing (and you should), you have to have software to leverage your time and energy again. The software I use is costing me a one time fee of almost $100.00. Then you need time-investment to make emailaccounts, headlines and ad copy for the advertisements. Also you have to purchase "Hide my IP" software. This tool I use is costing me about $60.00 per month.
If you look my articles in 'investing in making money online', I hope you get the picture. When you have little money to invest in marketing your product and/or service, there are some free ways to do it. Time-investment in free advertising is huge, the money-investment is low. The more you want to leverage yourself, the more you have to invest in software and tools.
So, a resume for money investments in marketing:
* Buy your own domains, about $ 10.00 a year.
* Software for creating your webpages, autoresponders and much more, about $50.00 a month.
* Keywordstool that attracts more valuable traffic, about $60.00 a month
* Article submitter software, about $40.00 a month
* Software for posting ads on Craigslist, about $100.00 one time fee.
* Software to hide your IP for Craigslist, about $60.00 a month.
By only using these features stated, your money investment is monthly more then $200.00, not to mention PPC-advertising, monthly autoshipments and one time fees.
And now, the most important thing. The ROI (Return On Investment) is much higher. You can make a lot of money when you only are using these tools I explained. Take some months to investigate, go to the specified forums and I know that you too will succeed in the home based business.
It's time to tell the people who are really serious about making money online through these opportunities that you have to invest, of course in time, but also in money.
I don't want to write about affiliate programs or paid survey programs. I know you can make good money with this type of home based business. For now I want to write about the programs who have actually products to market.
If you decide to enroll in a MLM-company, there is probably an annual membership fee and the purchase of the autoshipments every month. That depends which MLM-company you join and the quantity of products you order monthly. And if you decide to enter a high ticket program, usually these programs are costing between $800.00 - $2000.00 as a one time fee combined with monthly administration fees.
This is the easy part of the investment. You know what you have to pay, for the products and the different fees. But then, there is the marketing thing. We have to position ourselves on the internet for our specific product.
I am not going in detail about marketing techniques, only about the must have tools and the investments you have to consider.
You have your own business, so you have to have your own domain and your own web(capture)page. Registering a domain is about $10 per year. I have a subscription at a company where I can setup a capture page, setup autoresponders, setup newsletters and much more features. This is a must have for every internetmarketer. There is a 7 day no-obligation trial, to maintain the membership it's just $50.00 per month.
When you have your own domain and your own webpage, it's time to market. The fastest way to get traffic is start with PPC-advertising. This is also the trickiest one, because if you don't do this right, you will be out of your business within 3 months. Team up with people who are doing this for some time. My company provides video tutorials about PPC-advertising and this is a very important issue when you consider a company to market for. Having a tool for keywords is an absolute must. You can purchase a tool where you can pay for one week $30, one month $60 or one year $330.
In my next article I am going to write some more features of marketing and the possible investments you have to consider.