A totally untappedarea for marketers is the mobile phone advertising sector. Think about it. Almost everybody carries a cell phone in his or her pocket. This is a huge new area that companies could advertise their message to. And consider this, anybody with a mobile phone is a captive audience. What do you do when you receive a SMS message? You read it right? Whether on the bus, out at a restaurant or just visiting friends, that cell phone marketing message would always reach you. Now, URLs within messages can be opened and a mobile phonewebsite displays very easily, mobile screens have become larger and a whole new area has opened up for anyone advertising.
Mobile phone web sites such as are leading the was assisting companies adapt their web sites so they can be seen properly on mobile phones.

Last year 950 million mobile phones were sold in the World! And at this point in time most companies haven’t had their web site adapted so they can be seen on the Billions of mobile phones out there.

Peter Fry from said "IF YOU ARE NOT ADVERTISING ONTO MOBILE (CELL) PHONES YOU HAVE YOUR HEAD STUCK IN SAND!
How does YOUR website look on a cell phone? Have you had your website fixed yet so it can be seen properly? Have you even checked it out yet? IF one has to scroll all over the place or the pictures are too large or the text too big----DISASTER! "I will take your website and create a professional looking cell phone web site based on your current one or create a new style for you that can be viewed on any mobile phone anywhere. The future of advertising is onto cell phones there is absolutely NO doubt about it. Companies should react to that fact NOW!"

If your website is not optimised for the cell phone, you could have images appearing too large and text displaced and unreadable that will cause anybody visiting from their mobile phone to surf away immediately. This could mean lost revenue for you, as well as lost good will.

Peter Fry from added "WHY SHOULD YOU GET YOUR WEBSITE ADAPTED? Mobile is the Internet for an increasingly large and attractive potential audience-an important distinction for marketers to keep in mind. Cell will be the primary interactive screen for a new generation of consumers. With PC and broadband penetration far below that of mobile, marketers and mobile operators find themselves in uncharted territory --- needing to serve new populations not stuck to the legacy of the fixed-line Internet. The scale facing marketers cannot be understated, for marketers, now is the time to jump into mobile " John du Pre Gauntt, senior analyst at eMarketer.com".

So if you're looking to reach the mobile (cell) phone market with your website and advertising message, then you should definitely consider getting your website converted for use on mobile devices. Mobile phone marketing is definitely a growth area, and mobile phone advertising will become more important to businesses over the coming 12 months. Cell phone advertising agencies that specialise in this area such as www.iwordsales.com can create campaigns for you combining SMS messages of up to 450 characters in length (which is quite substantial) anywhere in the World and by including the mobile phone website Peter Fry can put together for you at you will be penetrating a whole new area in your marketing mix.