When advertising is considered from its entire history it is not surprising at all that it currently maintains such a significant factor in our lives and society. The history of advertising can be traced all the way back to the people of Babylonia and was present in several societies from that time forward. Moving forward outdoor adevertsing was implemented announce such things as properties for rent and sites where food and drink was available in places such as Rome.
It seems that we've all heard various tales of town criers and the travels to various villages to spread the day's most significant news. But, these traveling announcers also delivered promotional pieces detailing the positive qualities of various products. The products producer's of course were behind the promotions.
Although, the property advertisements were a form a graphic advertising it wasn't until 1472 that the first printed ad appeared in England. What was for sale? As one indicator of issues and products of importance today, the same held true in 1472 England. A prayer book was for sale.
The profitability of advertising finally captured the attention a Philidelphia entrepreneur, who started the first advertising agent for hire in the U.S. in 1841. It wasn't long after this that our current advertising agency systems began to take form. The agents, and later agencies, turned profit in those days primarily by buying advertising space from newspapers and then selling and creating ads to various businesses. The next step to make the advertising as recognizable, and complex, as it is today was to implement market research and the writing of copy based on the findings, which was done by an advertising agency in the late 1800's that is still in existence today.
As the history of anabolic steroid unfolds, one would find that in early 1930s, German scientists discovered the drug in modern pharmaceutical form - albeit accidentally. There was however no immediate interest to pursue research into the drug's utility.
After a hiatus of nearly 2 decades, the first serious scientific attention to anabolic steroid came upon in 1950s when methandrostenolone or Dianabol was approved by the FDA for use in US in 1958 after it was known to have had promising trials in other countries.
In spite of sporadic trial and use of anabolic steroid from 60s through 80s, doubts remained as to whether it had any real effect. In 1972 a study was done whereby no big difference could be noticed between those who received anabolic steroid injection and those who were given placebo.
Later in 1996, the National Institutes of Health (NIH) decided to examine the effect of the drug by injecting testosterone enanthate in high doses intramuscularly at the rate of 600 mg/week for 10 weeks. The results gave clear indication of increase in muscle mass and decrease in fat mass among those who took the test as against those who took placebo injections.
Meanwhile, the US Congress approved the Anabolic Steroid Control Act of 1990, and accordingly the anabolic steroids are placed into Schedule II of the Controlled Substances Act (CSA).
It is not known how the history of anabolic steroid will trace its route in future. For now, as recently as on January 20, 2005, the CSA has been further amended to make way for Anabolic Steroid Control Act of 2004, vide which both anabolic steroids and prohormones are now controlled substances.
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