What is the golden triangle? Eye tracking firm Eyetools, with help from search engine marketing firms Enquiro and Did-it, have done a Google study showing a "golden triangle". This is created by the areas of maximum interest among searchers. During a search, eye tracking activity happens in a triangle at the top of the search results page. This triangular viewing pattern reaches out from the top left of the search results. Searchers normally scan the rest of the listings in "F pattern", looking laterally at the top results, then vertically, with less lateral scanning the further down the list.
What are the main numbers? According to the study, the top three results had 100 percent visibility, the fourth had 85 percent, the fifth had 60 percent and sixth dropped down to 50 percent. Overall, 72 percent of users clicked on the first link of interest, only 50 percent of searchers move to the second page of results after making the initial query.
What do the numbers mean? Once again, they show that Natural Search Optimization rules, as 75 percent of all clicks are made on organic listings. Because only the top three results get 100 percent visibility, that is where you want to be. The top listings are trusted or deemed most relevant, most often. Searchers have a collection of words in their heads that they subconsciously look for in search results. Therefore, understanding the semantic map in your searchers minds as they search for your site is key. The study found searchers tend to respond to search results that do the best job of matching the concept in their minds, regardless of the position of the search result on the page. There are two important behavioral events: Searchers eyes are jumping around on the results looking for direct matches, but they are also using peripheral vision which can indirectly help them find information on the page. Clear branding and visibility advantage is offered by gaining top positions, especially on Google's top sponsored links above natural results. It is very clear, according to this and other studies, that it is a mistake to rely solely on paid listings for traffic. Both, properly done SEO and paid listings should be used to capture the full range of searchers behavior in a well balanced search marketing campaign.
You must have already heard about the classical Golden Triangle circuit that includes Mughal and British architectural delights of Delhi, the Taj Mahal, and the royal entourage of Jaipur. However, here we will pay closer attention to delights that are lesser known or talked about in this Golden Triangle tour circuit but are still present some interesting options to explore.
Shahjahan chose Delhi as its capital in 1638 and laid the foundations of Shahjahanabad that was enclosed by a stone wall that had fourteen gates. You can still see the Lahori, Ajmeri, Kashmiri and Delhi gates today. Lal Qila or the Red Fort was built on the lines of Agra Fort, though it is much better in its planning and execution. Built mainly using red sandstone, marble also finds favor in many of the monuments in the fort complex. It was at the Diwan-i-Khaas or the Hall of Private Audience of the Red Fort, where the famous Peacock Throne was originally placed before Nadir Shah, the invader and plunderer, took it away.
Jama Masjid at Delhi is the largest mosque in India. Humayun's Tomb is said to be the first example of distinctive Mughal architecture that built using the principles of Persian architecture. It is said that Humayun himself designed the tomb though there are no proofs to support the legend. Qutb-Minar in red and buff standstone was once the highest tower in India. Alau'd-Din Khalji started construction of Ala'i Minar to the north of Qutb-Minar, with an intention to make it twice the size of Qutub Minar but could only complete the first storey. The Iron Pillar of Mehrauli is another attraction in the Qutub Minar complex.
Agra, the second city of the Golden Triangle tour, is known for Taj Mahal and Agra Fort. However, you can also visit Itmad-ud-Daullah's tomb at Agra, which was built by shrewd and intelligent Empress Noor Jehan as a tribute to her father. The monument is small but so beautiful that it is often referred to as the 'Jewel Box' or 'Baby Taj'. Other delights near Agra include Sikandra, tomb of Emperor Akbar, and Fatehpur Sikri, a grand town developed by Emperor Akbar in the honor of Saint Salim Chisti that had to be abandoned later due to scarcity of water. It was the first planned city of the Mughals and still sports an all-India character. Fatehpur Sikri presents a creative fusion of Indo-Muslim architectural style hinting at Akbar's philosophy of religious and cultural harmony.
The elephant ride up the ascent to Amber Fort at Jaipur is famous enough. However, the fort itself is beautiful with lavish interiors ornamented with paintings, decorative inlaid panels and fabulously carved ceilings. The weather at Amber Fort is usually cooler offer you a reprieve from warmer climate in the city. A part of the City Palace at Jaipur still houses royalty who have kept up their traditions and lifestyle to this day. The maze of gardens, buildings and courtyards at the palace complex are so amazing that they seem to have sprung out from fairy tales. Golden Triangle tours bring you the best of Rajputana, Mughal and British architecture and take you on a whirlwind tour of major periods of Indian history.
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