Testimonials have been the main way business owners have been able to add credibility and trust to their businesses for brand new prospects and perspective customers to feel more comfortable when making a purchasing decision. Now, with the wide spread acceptance of blogs and blogging, webmasters can use their blogs as a new and superior method of exhibiting and enhancing those testimonials. Here are 5 examples of what I mean:
Give your clients/customers the opportunity to publish their own blog (on your site) instead of just giving you a testimonial. The blog would include regularly updated entries of how the customer is using your product to improve their life. You could give customers a fr-ee product or a rebate in exchange for them publishing it on the blog.
See if your customers/clients would be willing to write blog entries about goals they have reached using your product, the positive emotions it's given them, the fears and worries your product has taken out of their lives, how bad their lives were before they bought it, how it has helped other people in their lives, etc.
Your customers and clients could update it daily, weekly or monthly, depending on how frequently they use your product(s). You could publish the blog entry right in your ad or link directly to the blog itself. You could either provide the people with blog space for writing the blog or have them e-mail you the blog entries for you to publish yourself.
You can make the blog extra persuasive and credible by also including customer's personal profile, pictures, online video of them using your product, net audio of them talking about your product, even scanned handwritten letters. Today's easy to use technology makes these suggestions (and many others), simple to implement.
A blog would likely outsell the common, age-worn testimonial because it's updated on a regular basis and reveals more personal information about the client/customer. A blog is considered more personable which would make people more apt to read it and believe it's legitimacy.
"Responder Blogging"
What is "Responder Blogging"?
Well, it's the idea of treating the Autoresponder message series that's linked to your Lead Capture Page like a Blog.
In other words, it's the notion of taking the content you might use as a standard Blog entry (presuming of course that you Blog, don't worry this applies even if you don't) and adding that content as a new message in your autoresponder e-mail follow-up series.
The benefits that I realize from Responder Blogging are that it:
- Builds and extends your autoresponder message series with fresh up-to-date content. - Automatically facilitates continuing relationship development with your list members without them going to yet another web site. - Automatically perpetuates continuous delivery of your marketing message. - Reinforces the concept of listbuilding - Leverages your existing Blog content (if you have any). - It's fun!
Both Andrew Wroblewski & Wayne Brooks are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Andrew Wroblewski has sinced written about articles on various topics from Advertising Guide, Kitchen Home Improvement and Family. When not on his soapbox, Andrew Wroblewski is doing battle with the thousands of spyware programs that can affect you via his and. Andrew Wroblewski's top article generates over 8100 views. to your Favourites.
Wayne Brooks has sinced written about articles on various topics from Marketing. Wayne Brooks aka Coach Cashflow is Founder and Publisher of the Instant Internet Paycheck Strategies Advisory e-Letter, a free Internet business development education and training series for new and experienced online marketers. Learn more at. Wayne Brooks's top article generates over 480 views. to your Favourites.