Let me explain my view of why network marketing is notorious for having a 95% or higher failure rate..
Have you ever heard of Occam's razor?
It states that the simplest explanation for a phenomenon is usually the best. We'll use this theory to explain why more than 95% or more network marketers fail.
Ready?
Most network marketers fail because the marketing methods that they are taught don't work 95% or more of the time.
So we're led to ask the next logical question, what are most fledgling network marketers taught?
Well, I can only speak from my experience, but what I was taught was to buy and cold call leads.
Now, I'm not going to say this doesn't work, but I will say is that after six months of cold calling leads for 3 hours a day with very little success this tactic doesn't work for me.
Honestly, unless you're natural born confident sales leader going into your network marketing career you'll probably have these same results.
Don't get me wrong some people are very good at cold calling leads, but most people aren't.
What happens to most people after they've spend thousands of dollars on leads with very little success after months of effort?
They run out of money. They get burned out and then . . .
They give up.
Another important factor contributing to why most network marketers fail is the type of leads they buy.
Why does the type of leads network marketers use make a difference?
Well . . .
Business opportunity leads, the leads most new network marketers are told to use, are generic. These leads answer an ad that just asks them if they want to be financially free or make money from home or something like that.
Well . . . of course they do!
But that doesn't mean they want anything to do with YOUR network marketing program.
When the average network marketer calls these generic business opportunity leads the leads don't know anything about the network marketer's business and for the most part honestly don't care.
This leads to the fledgling network marketer hearing a lot of "NOs".
Hearing NO all the time leads to quite a bit of self doubt, both about the network marketer's own ability and the validity of their association with their network marketing company.
Negative feelings begin to harbor and as I said before eventually the network marketer gives up, usually within 3-6 months.
The fledgling network marketer's perception of their business goes from one of opportunity to one of complete doubt and negativity.
Reality follows perception, so because the fledgling network marketer believes both themselves and their business as having little hope this becomes TRUE.
That's basically why 95% of network marketers fail if you asked me.
Home based affiliate business offers a good prospect as any other business and has a tremendous potential which is still far from being tapped fully. Since this business doesn't require any kind of specific qualification or a degree, that doesn't mean that one can step into this business right away without any prior preparation.
So a smart business affiliate needs to do some research to determine which kind of products will bring him the maximum revenue. Generally it is observed that sites promoting the products belonging to the niche of their content do very well converting their site traffic into sales.
For example a site based on fitness needs to promote products related to body weight gain or body weight loss and not products on home furnishing!!! There is a strong possibility that people reading about fitness are likely to buy fitness products. It is necessary to know that the affiliates will get paid only if the traffic from their site will visit the web page of merchant and buy the said product.
That was the meatier part of it!!But to get started you need to have some basic things such as a good internet connection and basic working knowledge of internet. With internet turning as strong mode of communication now a days, it is not hard to learn it which can be done with in a short time span.
So don't give up on your goal to start with online business for the lack of internet knowledge. You can go for a small book on starting with internet, seek a friend's advice... or the best way to learn is by trial and error.
Learning is an important part of any business. So to get extra knowledge about affiliate business you need to spend some time on internet seeking information related to your query. That can be done by going for e-books which are freely available on internet. Joining a forum based on affiliate business is also a good option for gaining extra knowledge.
Some people even think of quitting their day time jobs, which I feel is not a good idea unless and until you have a regular and good income from your online ventures. You need to invest not only time but some money as well to go for specialized softwares. For such a kind of investment, money from your day time job will be helpful. Also if your affiliate business doesn't go the way you expected you still have something to fall back upon and start from scratch.
Create a website with good content and which is visually appealing. Your site should be able to provide the visitors for what they are looking-a simple information about your products without confusing them. Your site should be easy to navigate and look professional. If finance permits, you can hire a good web designer to maintain your site. This will go a long way rather than driving people away from your site.
To sum it up in short, journey with a home based business can be very exciting and financially rewarding. The amount of success depends on individual hard work, potential and foresight. At the end of the day affiliate home business requires just 3 things in the right order. Your website, the products to sell and targeted visitors to your site. If you have the above three you are on the right track for success.
Both Deagan Smith & Daniel Millions are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Deagan Smith has sinced written about articles on various topics from Internet Marketing, Network Marketing and Home Based Business. Tried Network Marketing before and failed? It's not your fault. Let this rookie "unknown" marketer show you how he embarrassed the "gurus" by placing over 4,120 people in his downline, while pocketing over half-a-million dollars. Now he has honed his S. Deagan Smith's top article generates over 3600 views. to your Favourites.
Daniel Millions has sinced written about articles on various topics from Lose Weight, Cars and Writing. Thousands of one-way-links by GuruCreation and. Daniel Millions's top article generates over 301000 views. to your Favourites.