Solution: Online advertising. It's often cheaper than other forms of advertising and it reaches a wide audience. Most importantly, it allows you to advertise all year round - the key to higher occupancy rates.

Smart owners will utilise the power of the internet - those who don't are left behind. More and more, vacationers are booking everything online. It's not just about airfare anymore—Holiday renters book accommodation when they're ready, at any time of the day or night. Offline travel agencies are considered expensive and inconvenient, and newspaper circulation and readership continues to decline meaning classifieds are a waste of money. So internet advertising is a key part of your vacation rental property plan.

It makes sense to link with an established holiday rental site, rather than "re-inventing the wheel". Rentals will be listed in a searchable format that netizens find easy to navigate. This helps to eliminate some of the complexity that can make potential clients reluctant to book a vacation rental.

Additionally, a vacation rental portal will be doing consistent and continual advertising on your behalf. Linking with a strong site gives holiday property owners the benefits of the active marketing activities of that site. You likely have a separate job and family concerns that take up your time, making it difficult to give your rental the attention it needs to get the maximum exposure.

Portals help with that issue. Holiday accommodation rentals grouped together also attract more eyeballs than individual listings. The old adage "There is power in numbers" can be especially true when trying to attract new clients. Quick and relevant answers will retain a new customer's interest. For ease and convenience, holidaymakers often use sites that offer a combination of holiday services.

Your property will also benefit from cross referencing. Many holiday accommodation rentals are presented in searches with the caveat "Viewers who looked at this property also liked X,Y and Z.Partnering and sharing information is good news for both the advertiser and the host. People from around the world will be able to see your property, even if they were originally looking at the competition's listings.

Thus, by advertising your holiday rental through a portal, you will be able to leverage the expertise of the professional ad team and the other listings at the site to get more business coming your way. Online advertising allows you to reach a global customer base, responding to site searches from wherever they are made. Your holiday accommodation rentals will be available for view around the clock, and you will be able to save yourself time and stress. With clients being sent your way by the portal, you will be able to relax and start enjoying the rental income and your freedom without needing to spend your valuable spare time tracking down new clients.