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[H409]History Of Seven Deadly Sins

by Joan Pasay, Joa

What is it?

-Well it's something that takes about one minute to set up
-It's critical to your success as an Email Marketer
-If you miss it, your open rate will surely suffer
-It's one of the seven deadly sins that will sabotage your email marketing campaign

Interested to know the sin?

Putting something that means nothing in your From field.

The From field is the part of the email message that identifies where the message is coming from (e.g., Jack's Flowers). The From field in your email marketing message can be set to anything you wish.

When your subscriber gets your email message, the first point of contact is their inbox. If the subscriber recognizes the information in the From field, the message is quickly opened.

If your subscriber doesn't recognize the information in the From field, the message is likely to get deleted before it's opened.

Do you readily open messages from people you don't know? I sure don't. I don't want to get bombarded with emails promoting little blue pills, or worse, somebody's cruel virus.

Putting something that means nothing in your From field is certainly the surefire way to get your email message in the delete box - before it even gets opened!

Wondering what should go in your From box?

a) The name of your business
b) The name of your e-newsletter (if the name is recognizable)
c) Your web address (if it is recognizable)

Do NOT use your personal name unless you are well known.

Okay, I agree if I got an email from Anthony Robbins I think I would recognize his name. However getting an email from Mary Johnson (when I don't know her)it is another story.

This is usually the way that companies blow it with the From field:

Some well-intentioned employee who is responsible for sending out the e-newsletter sends the email message from their email address. Unfortunately that employee doesn't realize that no one will recognize their name and will most likely delete the message before it gets opened.

So what do you do now?

Immediately go and check what you have set up in your From field on all of your e-newsletters.

If you are guilty of the From field sin, ask forgiveness from the email gods and move on. If you were already one step ahead of me and had a great From field entry - congratulations!

"We've all heard that vanity, anger, envy, lust, greed, sloth, and gluttony are the seven deadly sins. But did you know that these could be applied to marketing?" asks Toli Cefail, Chief Operating Office of In Touch Media Group, Inc. (www.intouchmediagroup.com), a full-service marketing company that specializes in using the Internet as a key public relations and advertising tool. "In fact, learning how these sins can negatively affect your marketing can pave the road to greater success."

Cefail has also uncovered an eighth deadly marketing sin, though she's keeping a tight lid on it for the time being. "It's as big a sin as the other seven, but I'm saving this one for last," she says. Cefail plans to reveal each of the "Eight Deadly Sins of Marketing" over the next few weeks, in the knowledge that awareness is the first step in preventing businesspeople from undermining their marketing efforts and their companies.

"The first deadly marketing sin is vanity," continues Cefail. "It's the most subtle of the seven deadly sins, but it's particularly dangerous when you're marketing a product or service."

Cefail cites the vanity ad as the primary example of this marketing no-no. "These are TV commercials, or print or other ads that are created primarily to appeal to the egos of the company owners," she says. "These ads have nothing to do with the consumer. They're not designed to appeal to any target market or to sell the product."

For instance, because the owner of a company likes Harley Davidson motorcycles, the company's advertising agency creates an advertisement that prominently features motorcycles. They place the ad despite the fact that the company sells cosmetics.

"The executives and ad agency folks sit around the conference table, smiling and clapping," says Cefail. "It's a hit! With whom? With the corporate execs. After all, that's who pays the bills, right?" she asks, quizzically. "Wrong!" she says emphatically. "The customer pays the bills. And if your ad doesn't sell them, they won't pay."

Cefail concludes, "So stay away from vanity ads and vanity campaigns. Instead, stick to what will appeal to your customers."

Article Source : Pg. 12

About Author

Both Joan Pasay & Itmgeditor are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Joan Pasay has sinced written about articles on various topics from Email Advertising, Marketing and Email Advertising. . Joan Pasay's top article generates over 2400 views. to your Favourites.

Itmgeditor has sinced written about articles on various topics from Flirting Tips, Management Software Solutions and Home. Kris Nickerson is the Editor-in-Chief of Press Direct International (www.pressdirectinternational.org), a global information website that provides reliable information tailored to professionals in financial, media, and corporate markets. His thorough know. Itmgeditor's top article generates over 49500 views. to your Favourites.