[A531]Ancient Wisdom Modern World

Amalaki (emblica officinalis) grows at the base of the pristine Himalayan mountain range in northern India. The Ancient Science of Ayurveda contains thousands of fruits and herbs. Ayurveda describes amalaki as the single most important botanical for promoting cellular rejuvenation, immune function, and increased vitality.

Amalaki has one of the richest and most documented legacies of any fruit known today. In fact, amalaki has been described as the "Nurse", the "Great Rejuvenator", and the "Fruit of Immortality" for centuries. This is because of its numerous healing properties and its ability to nourish the body on all levels.

The Amalaki fruit even has its own holiday in which families share a meal under the tree, while giving thanks for the strength and luster promoted by the fruit.

"Rejuvenation" refers to the ability of a fruit or herb to restore ones overall health, vitality, and radiance at a core level. Since modern science has begun to validate what ancients have known for centuries, amalaki has emerged as the world's most rejuvenating super food. Ancient Wisdom from Nature has finally met Modern Science.

Amalaki is heralded for its youth-promoting and rejuvenative qualities, and Ayurveda describes amalaki as a potent anti-inflammatory, digestive aid, elixir for the skin and hair, and metabolic enhancer. These claims have been extensively validated by peer-reviewed research in the modern scientific community.

Over the past 50 years, amalaki has been the subject of hundreds of scientific studies. These studies include, but are not limited to - its role in fighting cancer to its ability to increase healthy cholesterol (HDL), reduce wrinkles, and improve eyesight.

As you might imagine, these results have posed a logical question for modern science: how could one fruit be so singularly beneficial for promoting health? This question prompted modern nutritional technology to probe deeply, resulting in some remarkable discoveries.

So what's in This Fruit, Anyway? The chemical profile of amalaki goes far beyond the average so-called "Super food", and cannot be limited to one star ingredient or beneficial compound. On the contrary, research has discovered an unparalleled spectrum of powerful anti-oxidants, polyphenols, tannins, and bioflavanoids.

Amalaki also contains a high concentration of amino acids, trace minerals and other beneficial phytonutrients. Amalaki contains the potent phenolic combination of ellagic acid, gallic acid, and emblicanin A+B. Combined, these polyphenols are important for reducing cellular and oxidative stress. They also destroy immune-damaging free-radicals, and support the overall detoxification of the body.

The bioflavanoids rutin, quercetin and powerful enzyme superoxide dismutase, also add to the overall anti-oxidant, anti-inflammatory, and youth-promoting qualities of this remarkable fruit. Aside from these anti-oxidants, amalaki is widely recognized to contain the most concentrated natural source of Vitamin C in nature.

Amalaki also contains rare 'mighty- molecules' known as ascorbagins. Part of the tannin family, ascorbagins create a protective bond around the Vitamin C molecules. This protective bond makes amalaki's source of Vitamin C more bio-available and bio-stable than synthetic varieties.

5,000 years in the making... The ancient texts of Ayurveda contain some of the oldest and lengthiest medical texts in the world. Within this incredible collection of texts, exist hundreds of finely tailored herbal mixtures. Each mixture is designed to unlock the full potency of a given fruit or herb. Basically, the beneficial qualities of one plant are used to 'potentize' the qualities of another plant. Through this synergistic activity, the most complete and potent healing effects are derived.

Amalaki stands on its own as Nature's preferred super food! Question is: What could make such a powerful fruit, even more beneficial in the form of a drink? In designing such a drink, the fruit could have been easily combined with only fruit juices to create a leading liquid nutritional drink.

In learning about the ancient texts and formulations, researchers raised this Idea: Combine ancient wisdom with modern nutritional science to create a synergistic blend. Could it be done? They reasoned that, By combining amalaki with select herbs and fruits, the potency of amalaki is effectively 'unlocked' in ways that fruit juices could not achieve alone. Researchers quickly discovered that realizing this ideal was far easier than the process of actually designing such an intricate formulation.

Besides the challenge of creating a potent synergistic blend, no one has successfully utilized amalaki in a juice-based liquid delivery system. To accomplish this task, the researchers assembled a truly world-class formulation team. The team includes award-winning Western medical doctors, world-renown Ayurvedic physicians and scholars, and PhDs in chemistry and modern nutrition.

Following months of working on the formulation, the team emerged with a formulation that features amalaki and 6 supporting 'actives.' Inspired by a classical Ayurvedic formulation that features the revered botanical triad of amalaki, turmeric, and tulsi, the formulation also strives to strike a broader, global chord.

In addition to these powerful ingredients, the team has incorporated the wisdom of Traditional Chinese Medicine, and combined the highly complementary and adoptogenic properties that the fruits schizandra and jujube share with amalaki. Next, the famed Ayurvedic fruit haritaki was added to the blend for its mild detoxifying properties. Ginger was included because of its ability to help in the digestion and assimilation of all the ingredients more effectively.

Besides helping to 'potentize' the amalaki, each of the 6 supporting actives also hold recognized healing properties of their own:

1. Turmeric (root)- improves circulation, digestion, and reduces inflammation.
2. Tulsi (leaf)- improves digestion and intestinal health.
3. Schizandra (fruit)- enhances mental function and memory; excellent 'brain tonic'.
4. Jujube (fruit)- calms the nerves and serves as a mild rejuvenative.
5. Haritaki (fruit)- serves as a mild-detoxifying agent, nourishes the tissues.
6. Ginger (root)- improves digestion, absorption, and assimilation.

Ayurveda has an old saying that goes like this: "Use the whole fruit to treat the whole person." The team honored this adage by using the purest, whole-food source of amalaki found anywhere in the world. Amalaki grows in some of the cleanest air and water on the planet. It is harvested in the nutrient-dense soil at the foot of the Himalayas. This area is considered by many to be the purest area of Nature. The fruit is wildcrafted, a harvesting technique where the amalaki fruits are taken from trees as they are naturally found in nature-- as opposed to harvesting from large fields that are planted only with amalaki trees (called 'mono-cropping'). Fruit collected by 'mono-cropping' are considered to be nutritionally less potent or inferior to wildcrafted varieties. The wildcrafted varieties are grown in completely organic conditions. There is no use of chemical fertilizers, pesticides, or herbicides of any kind.

The amalaki is hand-picked according to ancient techniques, and processed by a cold-pressed method which utilizes the whole plant. Upon extracting the amalaki from 100% juice, the extract is then vacuum dried using a special method to retain its nutritional potency.

The results are in, the purity of the amalaki fruit and 6 supporting active ingredients comes through in the vibrancy of the taste. Every time you drink it, you can feel this potency and aliveness. The combination of amalaki (and 6 additional 'actives') with anti-oxidant-rich juices such as pomegranate, grape, cranberry, and raspberry juice, results in a delicious blend, providing a nutritional complexity that offers a wholly unique and exciting flavor.

Now, after 5,000 years in the making, the Wisdom of Ayurveda is coming into it's own, through 21st century technology. Haven't you waited long enough?