As the end of the first decade of the new century approaches, insurance companies are realizing a need for change and innovation within their industry. The urgency to make these changes is underscored by several external forces that will continue to take shape over the next several years. Insurers must begin preparing for the future as cultural and environmental changes, technological advancements, globalization and world health issues arise.
To address continual operational challenges within the insurance industry, adoption of new technology will be critical. Market demands are forcing insurers to take a look at how to incorporate real innovation to the business model rather than solely applying optimization to products, processes and services.
To protect against existing and new competitors, such as mass-market retailers, from snapping up vital shares of their market, insurance companies will need to apply new technologies and innovation to the business model to adjust for the changing needs of consumers.
Meeting the needs of small businesses
Until now, insurers typically repackaged existing products as ?new? and consumers bought what they were given. With greater frequency, consumers are realizing what they want and don't want, and if insurance providers resist innovation, this shift could affect their business significantly.
There are more small business owners now than ever before ? completely changing the landscape of the business consumer needs. Business owners fall on both extremes of the spectrum when it comes to small business liability insurance: those that demand commodity pricing and those that demand premium-quality policies. Both are very different in their wants and needs, and the insurance industry must diversify its offerings to accommodate this need.
While the needs of small businesses are changing across all sectors and small business liability continues to evolve, the information technology consulting and computer-related businesses have more distinct changes and vulnerabilities appearing at a more rapid pace. One such change is globalization. Insurance providers must respond to this growing need with innovative offerings in their liability insurance. They must integrate new technologies into their own industry so they can adequately serve the IT and computer industry.
Trends affecting insurance
In addition to globalization, changing demographics will potentially affect insurance for consumers, agents, brokers, policyholders and other professionals. Changes in workforce demographics will require employers to make adjustments to outdated liability insurance policies and insurers will need to be dynamic enough to keep pace with these changes.
Another market force driving the urgency for change is technology, and more specifically information technology. It has the potential to level the playing field of the insurance industry. Technology is opening the door for greater insurance product offerings among nontraditional organizations such as Kroger in the U.S. and Tesco in the United Kingdom. While the nontraditional organizations primarily offer personal insurance, small business liability insurance may not too far off.
To remain competitive, insurers are realizing that collaboration is essential to innovation. Collaboration can come from building relationships with suppliers, competitors, peers, employees and other stakeholders. Insurers also must observe other industries to garner fresh perspectives.
To truly incorporate innovation into the new business model and survive beyond the first decade of the new century, interaction with consumers will also become increasingly important. Insurers must capture the feedback of business owners to be sure their liability insurance is exceeding expectations.
Did you know that the day you were injured you entered a war zone with the insurance industry? Over the past 30+ years, the insurance industry has spent billions of dollars on advertising to spread false and misleading information about accident claims. The industry wants people to believe that the justice system is out of control and that people who file lawsuits are getting millions of dollars for minor injuries. Such propaganda has created the false perception among the public that the system needs fixing. Unfortunately, this "misinformation" spread by the insurance industry has had an enormous negative influence on juries and their verdicts.
Juries today are highly skeptical of people who file lawsuits that claim money for "pain and suffering." Many people who wind up on juries believe the myths touted by the insurance industry. This can be a huge obstacle to achieving justice in your case, even when the injuries are severe and negligence has been established. Lawyers who handle these cases have learned over the past few years that it is much more difficult to achieve justice for their clients.
You need to be aware that the insurance claims adjustor will utilize any means necessary to pay out as little as possible, even on legitimate claims that involve serious injuries. Insurance adjustors receive extensive training on how to save the company money, and not necessarily on how to examine a claim and pay a fair settlement. Many insurance companies reward their adjustors with bonuses or promotions based on how much money that person saves the company rather than how many claims are settled. The claims adjustor accomplishes this in several ways:
**Using Delay. The adjustor is a master of using delay tactics to wear people down. He knows that many people will at some point throw up their hands and say "Enough!" while finally accepting the company's last offer just to be done with the whole process.
**Requesting Unnecessary Information. Another method is when the adjustor makes repeated requests for "documentation" even if the information will have little or no bearing on the amount that will be offered in settlement. Repeated requests for unnecessary documentation can easily frustrate people and wear them down so they're more likely to accept a lower settlement offer.
**Disputing the Medical Treatment. One way the adjustor will minimize your claim is to dispute or question your need for medical treatment, despite having no medical training! (even if the treatment is prescribed by your own doctor!). Many times it does not matter to the adjustor that your treatment has been recommended by a reputable licensed physician.
**"Nickel & Dime" the Medical Charges. Often times the adjustor will only agree to "accept" 70, 80 or 90% of your past medical charges, while having no medical background to support such a position. By "nickel and diming" the consumer, the well-trained adjustor knows that most people will not hire a lawyer to challenge a small portion of the medical bills.
**Tell You Not to Hire an Attorney. Other times the insurance company will dissuade you from hiring an experienced attorney and falsely tell you that any money you receive will go only to the attorney. Still other times the adjustor may threaten to "deny" or "lowball" the claim if you hire a lawyer.
**Misrepresenting Insurance Policy Benefits. Sometimes the adjustor will misrepresent the amount of insurance coverage that is available to you. Or worse, the adjustor doesn't even tell you that the insurance coverage or certain types of benefits even exist. This tactic may also be used to entice you into accepting a smaller settlement than what would otherwise be warranted.
**Acting as Your Friend. There are times when the claims adjustor will "befriend" you and make it appear that she is watching out for your interests when in fact she is not. Sometimes the adjustor will give you advice about the type or frequency of your medical treatment, and then decide later on not to pay for the treatment because it is "excessive."
**Making False Promises. There are times when the adjustor will make promises to you that he or she knows can't be met. For example, this author had a client who was promised that the insurance company would continue to pay her medical bills every month until she recovered. This went on for four months until the adjustor decided that four months of treatment was enough. The problem was that the client didn't find out about the insurance company's decision to stop paying until she had racked up many more months of medical bills!
These are just a few of the tactics that the insurance industry uses to badger and wear down injured victims so that less money is paid out. And to a large extent, the industry has been successful. The strong backlash created by the insurance industry against our justice system is a very strong movement in many parts of our country. The movement has a name, it is called Tort Reform. The success of the Tort Reform movement has emboldened the insurance industry to withhold fair settlements until you convince them that you are ready, willing and able to go to trial. But do not be discouraged. You CAN achieve fair compensation for your injuries and beat the insurance industry at their own game. But it may take time and effort.
Both James Cochran & Christopher Davis are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
James Cochran has sinced written about articles on various topics from Insurance for Property, Insurance and Certified Public Accountants. James Cochran is the founder of Techinsurance, which has been providing high quality at a reasonable price to IT firms. James Cochran's top article generates over 27100 views. to your Favourites.
Christopher Davis has sinced written about articles on various topics from Family, Marketing and Wrongful Death. Mr. Davis is the founder and CEO of the Davis Law Group. He brings over 15 years of practical yet innovative experience to personal injury cases. He practices law in Seattle, WA.. Christopher Davis's top article generates over 22200 views. to your Favourites.