Most importantly, you can not expect people to want to read, link to and circulate an article that is poorly written, full of mistakes, lacking content and does not provide any new or useful information.
The main reason for you to write an article is to inform your audience. If it is not focused on this purpose then you will fail to achieve the benefits of branding, generating leads and promoting your web site.
Quick tips for writing an article:
1. Do not write a classified ad, try not to sell anything in your article
2. Do not include affiliate links, publishers do not like them because they do not add any useful content to the article.
3. Avoid spelling mistakes, does not show professionalism.
4. Keep your paragraphs short, readers will ignore long batches of words in long paragraphs. Use bullet points and numbered lists.
5. Three sentence formula, use a verb as a command, followed by the cost of not doing it and then end with a positive comment.
6. Make your heading compelling, people will delete it or move on to something new. The following "grabber" words will help get responses: Discover, Guarantee, Health, Love, Money, New, Proven, Results, Safety, Save, You, and Success. The word Free has been over used.
7. Get to the point quickly, in the title and the first line. Keep your introduction down to a sentence or two, the same for a conclusion.
8. Make your copy clear, tell your readers what you want them to do.
9. Target your information, not everyone will want your information, so focus your information, and write more compelling copy.
10. Place keywords in strategic places throughout your article, but do not overdo it. The keywords should be related to your site. Try to identify your keywords before you begin writing your article. It is very important that your articles contain your targeted keywords and that they read well!
11. Keep your articles short, 500 to 1000 words. You do not want to write long articles because people are limited for time. You can write an effective article with the main points in less than 1000 words.
12. Do not forget to include a link to your site in the resource box. If people like your article, they will probably click on the link so they can visit your site.
You must figure out how to get people to read your article! Then get them to click on your resource box.
A resource box is usually found at the end of an article. So what should you put in your resource box? It should contain the name of the author, a brief description of the author, a brief description of your web site and a link. The resource box is your readers link to the source of the article and if they liked your article it will entice them to go to your site. Good content for your resource box must contain keywords that relate to your site.
Make people click your resource box by providing creative and interesting content that touches your readers curiosity.
You can submit articles to websites, ezines, and article directories. An easy way to get your article published is to go to Yahoo or Google groups and do a search for "Internet Articles Publishing". Get involved with some of the groups, this will allow you to find websites that are looking for articles.
Articles can be the most time consuming of marketing tasks when you take into consideration the time it takes to write and submit the article.
A good idea is to make sure you add the locations of the article submission sites to a folder in your "Favorites". This will save time when you go to submit new articles.
Keep these tips in mind, so that your article will bring people to you, your service, your Web site, and your programs.
Copyright 2006 by Joe Rispoli
A resume plays a crucial role in our lives. Whether its your first job or your changing your profession, a winning resume is what you need. This will distinguish you from the rest. So, it's time to focus your time and energy on creating that winning resume. There are thousands of employers just waiting to hear from you and now is your time to shine.
The resume is the first impression an employer sees of you and it has to shine as your entrance into the employers mind. It should be something that is different and yet simple and it should follow some conventions.
Today's resumes though have to tell the employer about you in about 10 seconds or they move on to another person. I order to make sure you're one of those who get into an interview; here are 10 tips to help:
1.Clarity - make sure that your resume is clear and reads well. Employers are checking for more than just what you do; they want to make sure you can write well.
2.Attractiveness -- although you aren't there are win a beauty contest with your resume, it should be pleasing to the eye and attention getting. You can do this without using special characters.
3.Keywords -- every profession no matter what it is has a variety of keywords it uses. The employer will expect you to use these words on your winning resume.
4.Formatting -- formatting your resume is part of the attractiveness. Always use a clear font like Arial and at least a 12 font. Remember it has to be easy to read and for some employers, smaller fonts are difficult to see.
5.Check it once, twice, three times -- check your resume to make sure there are no typos or misspellings. This leads to a sloppy resume. Have someone else check it over as a second opinion.
6.Make it interesting -- although a resume highlights your job information, it can be an interesting read. Use full sentences and only write about your experience that is pertinent to the job for which you are applying.
7.Use action words -- we emphasize this in two points because people forget to use action words. You want your resume to come alive in a manager's hand and you want it to look different.
8.Motivation -- what motivates you in a job? Let the employer know. It is very important to let the potential employer know what job you are applying for and your goals and objectives for that job.
9.Emphasize achievement not job duties -- let the employer know what you achieved in the other positions. They will want to know what you will bring to them.
10.Customize your winning resume -- if you have had more than one job or interest, it's a good idea to have more than one resume targeted to each interest.
You can use this list to check off your winning resume to see if you have everything you need. The better you represent yourself to an employer, the easier it will be to get that interview.
Both Joe Rispoli & Sharon Alexander are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Joe Rispoli has sinced written about articles on various topics from Advertising Guide, Your Online Business and Advertising Guide. Joe Rispoli has been involved in online marketing for over 10 years. His goal is to provide free advertising resources and home business training tools for Entrepreneurs.