Study shows that most website visitors won't buy things on their first visit; it normally takes more than 6 or 7 visits before they decide to make a purchase. In order to keep them interested and eventually make the sale, you'll need to come up with some innovative yet captivating follow up messages.
When you start to writing your message, here are the things that you should keep in mind.
Believe it or not, good headlines will draw attention from readers and make them feel excited to read the rest of your message. If you send a message with a shoddy headline, chances are that your readers will just glance over the email and not pay much attention to it at all.
Secondly, you can also grab attention from your readers by sending them personalized messages with their names and other details in.
There are several autoresponders have this function that allow you to personalize your messages by just insert some codes. When you send a message out, the code is replaced with the personal information of the subscriber.
When your subscribers receive the email, they will see his or her personal information instead of see the code.
Normally the first message that you send out is an introduction one. This message should be geared towards giving your readers what to expect from your messages.
You can mention about your company, your service or products information in this one as well. Just remember that your introduction message is very important because it sets the pace for the messages that follow.
Come to your second message, you can inform readers about your products and services.
In your content, you need to make sure that you explain what your products do and how your readers can benefit from using them. Then, in the messages that follow, you can put added emphasis on your services and products. You should be trying to convince readers that they simply must have your products and that your products are a cut above the rest.
To ensure that you get a sale, you also need to include comparisons between what you offer and what your competitors offer. By doing it in this way, you can show potential customers that you are indeed the best - with the best features and the best prices, for example.
Once you have a few satisfied customers, your credibility will be build up. If a customer is satisfied, he will let you and others know. Once a customer has praised your products, you can add it to a testimonial and send it out in a future follow up message.
When you end a message, make sure that you leave a teaser for the next one. This way, your customers will look forward to receiving your coming up message.
In your email, you should also include your contact and order information, so when readers want to place an order; they will not face any problems.
Finally, if you put some time and give more thought into your follow up messages, you will start racking up customers and sales in no time at all.
Offering free stuffs to website visitors is a very popular marketing method to build a list of subscribers. A series of follow-up messages which are disguised in the form of a free course often results in a lot of sales. Most people do not like direct "hard sale" approach. It has been widely known that on an average a potential customer must hear from you several times before a sale is made.
Setting up an autoresponder to send out a series of lessons can be accomplished easily. You only need to paste the messages into the autoresponder and then set how often the lessons will be delivered to the people who have signed up for it. The problem is what you should write and how to determine the right interval for each message.
Normally, the first message contains an introduction that sets the pace for the messages that follow. It is the time to explain readers what to expect from your email course. You can send out your first lesson one day after a subscriber has received the introduction message.
In the middle of the course, some marketers include comparisons between what they offer and what competitors offer. You can also take the same route. This way, you will show potential customers that what you are offering is the best, either the features or the price, or both!
To ensure that your customers will look forward to receiving your next message, do not forget to leave a teaser for the next message. You should also make sure that your potential customers can place an order without any problems.
One of the most easiest ways to create follow-up emails is by paying attention to what other marketers have done. Of course you cannot just simply copy and paste their email messages. Just get ideas from these messages. Take the time to read through the ones and use them to create an outline for your own email course. Now instead of having to start your course from scratch, you have good quality content to get the creative juices flowing.
Just collect some email courses which are created by successful companies. If you want, you may setup a special folder for each course. You can do it with any email client software. With Outlook Express this can be accomplished by setting up special rules for each of the courses (Tools->Messages Rules). This feature allows you to move messages from a particular sender or domain to a special folder. Just think of the folder as the place to store swap files.
Experts agree that an email course can be used to promote almost any product - as long as you put enough thought into it. For instance, if you sell a software, you might develop a course that teaches people how to use the software and how they can benefit from using it.
By collecting some email courses created by others, you can learn how the messages are written, designed and put together. This way, you will be able to find out the methods other marketers are using to sell their products with autoresponder. There is no school in the world that can give you the same kind of education in writing follow-up messages.
Both Ann Liu & Heris Yunora are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ann Liu has sinced written about articles on various topics from Customer Service, Photography and Internet Marketing. Ann Liu, a certified professional internet marketer and author of . To learn how YOU too can succeed in Internet and affiliate marketing, please visit. Ann Liu's top article generates over 18100 views. to your Favourites.