The word Google is on the lips of young and old. Ask anyone a question and if they don’t know pat will come the answer “ask Google." Among the many search engines in the World Wide Web, Google stands apart. Its unique, exciting, innovative, and a pioneer. Like adventurers of yesteryears that sailed the un-chartered seas, Google sails the cyber universe in search of adventure.
Easy to use, Google is a free service with a mission to offer at a click the world’s information. A clever use of the mathematical term Googol, 1 followed by a 100 zeros, it just means infinite information presented in an organized way.
Google is not any ordinary set up its philosophy and commitment to cost containment just means that every employee in any part of the world is a multi-tasker and hands on contributor. Work and play are both inborn in Google staff that enjoy their work and are obsessive about creating search perfection. So, employees from all over the world, speaking dozens of languages, originating from widely differing yet colorful cultures have one thing in common “Google is their life and breathe of fresh air."
It is simplicity and faith in its staff that has enabled Google to better the best. Every one thinks on the go and before a blink of an eye innovations are introduced –be it a spell checker or Google Number Search to facilitate use of Google from WAP phones. The keys to success lie in information has no end just beginnings, fast is better than slow, the motto is to provide instantaneous answers to surfer queries. The secret to the success is to focus on user needs and keep things simple. And do not stray from the “path." The key is to concentrate on “search."
What makes great business sense is the motto “do no evil." This serves to reemphasize the business ideals and philosophies. In fact one thing people love about Google is that it stands by its beliefs. Google was unique in refusing to give in to a subpoena and submit search query records. On the other hand, Google has the sense to adapt to different needs, in China Google took a step in a different direction and started self-censoring human rights organizations.
Google has strayed into everyone’s hearts and become a part of everyday life. Gmail, Gtalk, blogs, news, Google maps, and more. Whatever a person needs or dreams about becomes a reality and what more it is at no cost to users. Googlers are friendly, helpful, spirited, and inspired. They evoke admiration among internet browsers. Its not just service Google has extremely good business sense.
Usability is their aim and simplicity their secret password. Anything complex is not evident to the user. Google realizes that to be ahead even non techies, young and old must be able to use the search engine and different services. They should not be confounded by complexities. No frontier is too far and no problem too great. If a problem exists Google will make all attempts to solve it.
Smart, devoted, and dedicated are three words that can aptly describe Googlers world wide.
If you are not using Google Analytics, I have one question for you? Why not? For any aspiring webmaster, Google's free traffic monitoring and analysis service is an awesome tool that has now become my first port of call every day. Google Analytics keeps my finger on the pulse of my website, by tracking visitors, page views, referral sources and conversions all in one single interface.
Perhaps, you were unaware that Analytics was available. Well you will find it at http://www.google.com/analytics or if you already have a Google Adwords account, take a look at the tabs at the top of your screen and you'll see that you can access Analytics there too. Why not visit Analytics and sign up for your free account.
Setting it up is pretty easy. There are two bits of code which Analytics will generate automatically for you. One is the tracker code, which simply needs to be copied and pasted to the pages of your website. Some webmasters only put the code on their main pages, but I'd recommend putting it on every single page ? that way your stats will be much more in depth.
The other code is for Conversion tracking, which I'll cover in a minute.
So now you have it set up, let me tell you the three reason why I absolutely love Analytics.
Reason #1 ? it's incredibly comprehensive. Analytics will tell you how many visitors came to your site, how long they stayed, what pages they looked at, which site they came from, what kind of browser they had, what country they live in and whether they have been before.
It will tell you which keywords, campaigns and ad versions brought them here. It will tell you how long they stayed on each page, which page they looked at before and which one they went to next. It will tell you which page they came in on and which one they left from. You can look at the site as a whole, or each individual page and you can analyse whole months or just a single day.
In fact, at times there is almost too much data, so I tend to focus on my key metrics. Number of unique visitors, top pages and most importantly the traffic source. For example I know exactly how many visitors are brought in by my pay-per-click campaign and how many come from my article writing efforts. Now that's incredibly powerful because article writing costs me nothing, so if I can increase that then I make more profit.
Reason #2 ? Conversion tracking. The second piece of code that Analytics will generate is a conversion tracker. This is copied and pasted to whichever page or pages in your site mean that you have a made a sale. I use it for my newsletter sign-ups, by putting the code on the Thank you page.
Once a vistor arrives there, Analytics will record the visit and allow me to cross reference against other statistics.
For example, I know that visitors who find my site in a standard web search and click on the link, are almost twice as likely to sign up for the newsletter as those who come from an Adwords ad. So, you can see why free traffic is so valuable. Not only does it cost nothing but it is better quality too.
Reason #3 - Last but by no means least, Analytics lets me test and tweak to my heart's content. Having such comprehensive data at my fingertips, means that I can see the effect of any change to my site, the very next day.
If I change my home page, I can soon see the effect on my conversions and watch whether visitors now navigate down a different route. I can see if they spend more, or less time reading my new content and I can see what it makes them do afterwards.
No matter what tweaks I make, the results are rapidly available to me and if things go wrong and traffic or conversions fall, I can see immediately what needs to be done.
Back to my original question. If you're not using Google Analytics on your site. Why Not?
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Chris Young has sinced written about articles on various topics from Elder Care, Games and Dating and Romance. Chris Young is a freelance writer for , the premier website to Search the web, get free ring tones, bavoo games, instant messenger, definitions, pictures, jokes,. Chris Young's top article generates over 33100 views. to your Favourites.
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