In a recent survey respondents said that they would choose a bank based on the ability to pay bills online over the geographic location of the bank. This is a significant shift in consumer behavior in that financial institutions in the past were chosen based on their location or proximity to home. To the business who is a biller this provides a significant opportunity to cut the costs of billing using a billing distribution network. A billing distribution network gives a biller the opportunity to send a bill to a financial institution. As a biller you may be familiar with bill pay at the bank's web site, but not realize that you can also present a bill to one of your customers at the bank's web site. How can you the biller take advantage of this distribution network? There are three major companies who offer distribution of bills to a financial institution. These companies will take a data file from you, the biller, and upload it to their network. After a bill is uploaded, those customers who are signed up with the bank's bill pay and presentment service are sent an e.Mail notification stating that the bill is ready to view and pay. Customers who use their bank's bill pay service may have an automatic payment scheduled which means payment will be sent either when the bill is received or when the bill is due. This is an excellent benefit for customers who never want to be late with their payments and excellent for the biller's receivables. Distribution of a biller's bill to all corners of the web also has a secondary or "off label" benefit and that is marketing. Millions of people search for e.bills offered using a "pick list" which means they go through several different companies looking for the e.bill from their company. During this search process they will view many different company names including yours. Another "off label" benefit is the loyalty of customers who use electronic billing services. Surveys have shown that customers who use electronic billing or online billing are significantly more likely to stay with the biller's product or service over a competitor's product or service. The bottom line benefit of this customer is difficult to measure; however, the value of keeping a customer versus replacing that customer with a new one has been proven and validated as a more profitable and less costly. Finally the savings from postage, print, and paper can not be overstated. When a customer enrolls to receive their bills online they either are told their paper bill will be canceled or given the choice to cancel their paper bill. A biller can save, based on national averages, $.75 per bill when a paper bill is moved to an online bill. This is a significant sum of money for any biller sending 5000 bills or more. The presentment of a bill online will continue to grow in popularity. At a point in history many people believed that the ATM would not replace the personal touch of the teller, those same people would be the stiffest opponents if ATM machines were removed. Online billing is following the same course as the ATM and as a biller you have the opportunity to ride the wave.
Getting a new web site page ranked and indexed are two things everyone should take into account. With all the competing web sites out there the importance of this becomes a top priorty so that you can get free traffic and thus make money online. I started my Internet home business venture some 3 months ago and I didn't have a clue as to how I would get visitors. It quickly became apparent that in order to get visitors for free that I would have to take certain steps. The following is what I did to get my site indexed and page ranked in 3 months, maybe my timing was right for the quarterly page rank by google but I did have to do some work to get there.
1. First off in order to get indexed quickly I suggest you put in a tiny classified ad at CraigsList.com, the site is a PR 8 and having a link to your site will get the search engines crawling all over yours. Make sure to only put one ad in and not to spam them because they will close your account. Also make sure to keep an eye on it, sometimes the administration cancels it or it expires.
2. Next I read an e-book called SEO Made Easy by Brad Callen(You can get a FREE copy on my web site listed below). Brad has some wonderful ideas and methods to get to the top of the search engines. I then implemented his ideas and methods.
3. Getting one way links back to your web site is key in getting Page Ranked.
a) Article submission will get you one way links and having lots of them will get your site PRed. So how do you get a link to your site? Well in each article that is submitted you are allowed to put an "About the Author Box", this is where you put your link to your site. Now some of you might find this very time consumming. Well so did I. What I did is got my articles ghost written from JustArticles.com and had them submitted to over 24,000+ publishers at Isnare.com, for about $70.00 US your can get 5 450-600 word ghost written articles from JustArticles.com and 5 distribution credits from Isnare.com which will distribute those 5 articles to the 24,000+ publishers. Now if you don't want to spend the $70.00 on the articles and distribution you CAN do it for FREE. You can of course write your own articles and get article submission software from my website for FREE. But if you do have the money I suggest you do it this way because it is very time consumming. Its very important that you don't submit more than one per week because getting too many links all at once will make the search engines unhappy. Continue to submit one per week for 3 months.
b) Submitting your web site to one way link directories is the other method I used. Again this is time consuming so I bought a piece of software that does this for me. You still have to do it by hand but all the directories are already preloaded in the software. Go here for a copy of the software I'm using: http://www.directorysubmitter.com/ It costs about $97.00 for the software but I'm sure that you will think its money well spent after you see results. If you don't have the money to do this then I guess you'll have to do it the hard way and find the directories and submit by hand.
c) Joining a well known forum is the last thing I did to get one way links to my site. You see most forums have what's called a sig file. A sig file is a perminent signature to every post you make at the forum. I put in a link to my web site and that's it. The only thing left to do is post topics or reply to ones already made. Again make sure you don't spam the forum you join, this will only get your account closed. Make sure you have a relevant topic or reply and you will have no problems.
By implementing these steps I achieved a Page Rank of 5 in 3 months, keep in mind that the search engines are always changing and finding new ways to rank pages. One thing I think will always be important is the amount of one way links back to your web site. I hope these methods will help you achieve your goals and make you money online, I know they have helped my Internet home business immensely.
Both Jeffery J Downs & Brice Mattson Mattson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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