"Insanity: Doing the same thing over and over again and expecting different results."
To get clients quickly, you must be willing to take a step outside your comfort zone – take a big gulp and confidently move forward.
The problem? There are actually two:
1. She's not *consistently* marketing to get new clients (filling her funnel, pipeline, pyramid) and
2. She suffers from distraction (yes. . .it is like a disease).
She and I are addressing the above problems for the long term. The most immediate need, however, is getting clients in the door.
Remember the famous quote by Albert Einstein:
Insanity: Doing the same thing over and over again and expecting different results.
To get clients quickly, you must be willing to take a step outside your comfort zone ? take a big gulp and confidently move forward.
1. Make time to market for new clients.
While she thinks she's busy now, a quick look at her time allocation shows she could tighten up her day to insure she's *productive*, not just busy.
When you're just starting out or in need of new clients immediately, you must spend at least half your time on marketing activities.
Do what you need to do to make this happen ? after all, without clients, you don't have a business.
2. Get clear on the RESULTS and tell everyone.
Write a letter to everyone you know (friends, family, former clients, prospects) and educate (not sell) them on your ideal clients and the results you provide (NOT what you do ? no one really cares) and ask them if they know anyone who may benefit from your services.
People like to be seen as a good source of information ? you are giving them the ability to help others by connecting them with you.
3. Partner up!
In the online world, we call it ?joint ventures? ? it can be called the same thing in the offline world.
Make a list of other small businesses who offer complementary, not competing, services and contact them about mutual referrals. For example, a bookkeeper should call CPA firms and offer bookkeeping services to their clients (especially at this time of year in preparation for tax season).
4. Get out of the office.
It's time to get out of the house/office and do some actual face-to-face networking and speaking.
Groups are always looking for speakers ? give your local Chamber of Commerce, Real Estate Broker, BNI and Rotary Club a call and offer to speak on a specialized topic linked to the services you provide.
5. Advertise to those who know you.
If you are sending out an email newsletter (or any type of CONSISTENT communications) to your prospects, let them know that you have a few openings for new clients.
You never know who is thinking about working with you and just needs to know you have the space.
These strategies will help you get clients. Once you solve your immediate ?client crunch?, it's time to put processes in place to insure you have clients in your pipeline consistently and remember, by not marketing consistently, you are denying those who need you the most!
Your Coaching Challenge
If you're currently looking for new clients, pick one of the above items to do EACH DAY of the coming week ? starting tomorrow.
Clay vessels have been used by humans to cook food for many thousands of years. Clay cooking pots have been found in every part of the world and some of the earliest dated by Archaeologists to be over 3000 years old have been found in China. All over the globe the elementary clay cooking vessel has evolved in many different ways, the tandoor for example in India and in Japan, the Mushikamado; a device designed to steam rice for ceremonial occasions. It is believed that it is this circular clay cooking vessel that is the origin of the modern Kamado with space age ceramic materials having taken over from clay.
The Mushikamado was typical of southern Japan and took the shape of a round clay pot with a removable domed clay lid. Further innovations for the basic clay pot included a damper and draft door for easy temperature control and it was charcoal fired as opposed to wood. Americans first started to take an interest in it after the World War II but it wasn't until the 1960's when Richard Johnson patented his improved ceramic design that the commercial potential of the Mushikamado was fully exploited. The name Kamado name was also trade marked by Johnson but the word has become a somewhat generic term for this style of ceramic barbecue.
Modern Kamado style ceramic barbecues are made of high fire ceramics and some such as the Big Green Egg use space age ceramics for heat retention performance and resistance from cracking during exposure to the elements. In addition, the original paint has now been replaced by a high gloss ceramic glaze.
Kamado grills are lump wood charcoal burners however there are some modern examples of electric and gas fired versions. Just as one of the claims of the ceramic construction is that there is no flavour contamination such as a metallic taste to the cooked food, lump wood charcoal is the preferred choice for modern kamado because of the lack of additives typical of briquettes. Interestingly lump wood charcoal can be manufactured in an environmentally sustainable manner using the technique of coppicing but be careful on this point, not all charcoal is manufactured in this way.
Manufacturers of the kamado style ceramic cookers claim that they are extremely versatile in that one can do a pizza (on a pizza stone) or even bake bread as well as the usual grilling and smoking. This is by virtue of the excellent heat retention properties of the ceramic shell that mean temperatures of up to 750'F can be achieved.
Manufacturers of kamado barbecues claim that they are extremely versatile and forgiving; I have to say that I've yet to try one but it's certainly sparked an interest and I'm going to have to buy one. The manufacturers claim that smoking can be done in a much shorter time frame without constant tending of the fire and that's a plus for me but because of this it may not be possible to use regular outdoor smoker recipes. From what I've found out so far most kamado's are supplied with an instruction booklet and a selection of free barbecue recipes. The only drawback I have found so far is the price ? they're not cheap but if they're that good, maybe we don't need to be too concerned?
Both Sandra P. Martini & Barbecue Smoker Recipe Man are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Sandra P. Martini has sinced written about articles on various topics from Marketing, Shopping and Marketing. Sandra Martini, the Automatic Business Coach, andaward-winning author teaches small business owners how to put their marketing on autopilot so they have a waiting list of clients. For more information and to receive her FREE e-course/audio series, "5 Qui. Sandra P. Martini's top article generates over 165000 views. to your Favourites.
Barbecue Smoker Recipe Man has sinced written about articles on various topics from Cooking Tips, Recipes and Network Marketing. - Free BBQ grill recipes & meat smoker cooking ideas on the ceramic barbecue.. Barbecue Smoker Recipe Man's top article generates over 14800 views. to your Favourites.