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[I56]I Need Fast Money

by Abrahem Mittell, Abr

Fast money is the name of the game in this fast paced society that thrives on instant gratification. If you have to work hard for something and then don't get it right away either, well that is just lame. So gone are the days of having the same job for 30 years and slowly building your fortune in strong solid secure types of growth funds. Hello world series of poker, good buy bond investment and working slowly up the corporate ladder. Hello .com companies and goodbye factory and labor industries.

So is there something wrong with fast money? Not necessarily but you must be careful. Things that come fast tend to leave just as fast. Take a look at the .com fiasco of the late 1990s that was merely a flash in the pan. Sure, there were guys that made fortunes, but they were in the right place at the right time and they either moved on (which is what you have to do most of the time) or found something that they could do that much better than others for longer or that they could protect from competition in legal and complicated ways. The moral of the story is that you have to thrive on a feast or famine type of income.

Another problem with fast money is that you can only save up so much of it at once. Most savings funds have a maximum contribution, and you can only write off so many things then you have to bite the big one and pay lots of taxes for this money that you got all at once. If you spread that money out over years of income (which often times you end up having to do for your own personal budget) than you wouldn't pay nearly as much in taxes and you could put away a relatively larger percentage of your income away for retirement.

Now there are methods of making fast money that certainly aren't worth the cost. I am talking mainly about robbing banks, selling drugs, and other “wrong-side-of-the-law” types of things. There are also many things that aren't necessarily illegal but would be a major compromise of you ethics like selling filthy magazines or being involved personally in the “entertainment” industry.

All that to say that fast money isn't automatically bad but you should think twice before you jump in head first imagining that life is going to be all roses and marshmallows. Either you have to be lucky or better at something than everybody else in the world and able to keep it from being imitated. Otherwise fast money is money that is fleeting and regreattable.

?What is the Call to Action and Do I Need to Bother??
ListGuy:
1. The list is who you are talking to.
2. The offer is a great deal you have for them,
3. A call action is the close.
Thus, the call to action is what it is you are trying to get the prospect to do.
Don't ASSUME! Just because it is logical to you that they should look-up your website address or call your phone number, NEVER leave it to your prospect to make that connection!!!
Often times I will see someone put together a beautiful mailing piece, but because their call to action is not clear, their mailing falls on its face. It is not so much that people don't realize they can call your phone or visit your website, it's just that unless you actually ask people to do so, they don't.

The Art of the Call to Action
We've all received pieces of mail that want us to do something. And they're typically covered with act now, supplies are limited, this is a limited time offer, this offer expires soon, this is a once in a lifetime opportunity, and so long. You probably ask yourself why do these people still do this? Everybody knows the limited time offer is probably a million years. Why do people still use this language in direct mail pieces? Because the simple truth is that these words increase the response of mail pieces.

Tell them what to do.
One trick to a good call to action is to use action words. Hurry, for a limited time, act now, etc... And so on. These words are good motivators, they get people moving. Traditionally in one step mailings - where you are trying to get someone to order something after reading your piece - the call to action revolves around the order form.
If you push everthing, people end up doing nothing. Instead focus on something very specific you want people to do and dedicate all the energy of the mailing be getting them to do it.

Article Source : Pg. 36

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Both Abrahem Mittell & Great Mailing Lists are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Abrahem Mittell has sinced written about articles on various topics from Investments, Internet Marketing and Government Grants. Making a living in the financial advising business makes Abrahem Mittell leery of anything that has to do with for good reason. If you want to read more go t. Abrahem Mittell's top article generates over 8100 views. to your Favourites.

Great Mailing Lists has sinced written about articles on various topics from Email Marketing, Finances and Advertising Guide. . Great Mailing Lists's top article generates over 6600 views. to your Favourites.