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That's from the questionnaire all my students send in right after they sign up for my 3 Scripts (100 customers 100 days) telecourse. Here's a typical answer from a gent, a veteran in the business:
"Honestly...I never know what to say. The "Health Consultant" line bores me. "I'm a Network Marketer" line turns my stomach. "I'm a National Director with MY COMPANY NAME" line is responded to by yawns, mine included.
Believe it or not, I usually make something up on the spot, so I don't have to use one of those terrible opening one-liners! Crazy, but true. And then I hope that the person I am speaking to asks me what I am drinking so that I can tell them all about NAME of MY PRODUCT."
Network marketing is a business whose money-making mantra is:
Talk to people: Talk to people: Talk to people.
And yet no company nor its trainers give new recruits any usable instruction on what they should say to people about what they do, what they market, or how they make income (for when they're talking to potential sales reps.)
At Starbucks, the new recruits get 20-25 hours training learning to make 33 basic drinks and another 30+ variations before they set foot on the floor. All that to earn $6.75/hour.
So for 10 hours/week, the new employee earns about $200/mo. And that's AFTER they have demonstrated that they know how to make 33 drinks and the variations.
How much income is it, again, that they offer recruits in network marketing for working say 10 hours/week? Was that $1000/mo? Or $5000?
And how much time did they train you in how to talk to people? Did you ever have to demonstrate that you know what to say to people in all the different situations you come across them in?
Scripts are kind of like drinks, aren't they?
Short, sweet, customized to you, with different ones for different situations.
Of course, this situation gives me a little business so I can fill in the gap.
Wonder why this is considered so unimportant, though, by the powers that be.
Especially with a 102% drop out rate.
You can listen to her (Episodes 1,2 and 18-19) tell how she got her first customers, and how she keeps them all together now that they've grown to over 6,000. It's an aww shucks, story for me...
"In July of 2003, an crossline friend of mine saw that I was struggling to sell a product that I loved and had much success with. She suggested that I take this telephonic course to learn how to use a script… I really didn't even want to go...I thought, “How can a total stranger help me sell MY OWN products”? I went to this class, but not without huffing, puffing, kicking and screaming!!
As the day was approaching, I continued to think to myself… “I must be crazy to waste my time and energy on this course." I just didn't want to go, and to be quite honest, I didn't know much about this business either… as a matter of fact I didn't even know what MLM stood for or even what a script was at that time.… this was totally out of my element… I was totally against it… I mean, why would I want to pay money to take a course to sell a product that I love?
I didn't think that I needed any counseling or coaching or any classes to sell a product.. I thought you either sell it or you don't. Why would I want to take a class that teaches scripts.. I'll never use the script.. Well…let me tell you what happened.
I was waiting on the phone for the call to start. A woman started talking and introduced herself as Kim Klaver…. I could tell right off the bat as I was listening to her speak that she was a fun person and I felt as ease right away, however, I was still very skeptical. She asked for volunteers to start the call and no one said anything right away, so I remembered thinking, “what the heck, I will go first… get this over with and then hang up.”
Well Kim started asking me many questions about my business and I would answer her. If she didn't like my answer she would jump right in my face so to speak and we would end up in a debate, but the end result was an actual creation of my script based on my personality and my characteristics. I was totally blown away how it was all pulling together.. we finished my script within 15 minutes and Kim went on to the next person…
As Kim was teaching the next person, I received an email from a potential customer. I thought to myself, “I think I will give this new script of mine a shot.” I cut and pasted this new script into the email and sent it off exactly the way we wrote it…I did not change a word.
Within five minutes I received an email from this person and she said, “That sounds like me. Not only do I think this program is for me, my husband would like it too… how can I order?”
I sent her the link to my website and she signed up and placed an order... to my surprise not only did she order for herself, but for her husband too.
The order was for $400 and I earned $140. Paid for the class in the first 15 minutes.
WOW!! That was AMAZING!!
I've used that script ever since. It has become me. I have become it. Thank you thank you." - Mary Jane Medlock, 7.25.06
Customer wonder or horror stories welcome. Email me: Kim[at]bananamarketing[dot]com. (Use the usual symbols - this is to fool spammers.)