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Relief is at hand. 99% of injured victims do not realize that they can collect money before their case settles and neither do their attorneys. They can receive money before the case has even come to trial. They can use the money to Pay medical bills, pay attorney fees, Buy food, keep from Loosing the Car, Home and their Life. They can use the money for whatever the need may be.
It's exasperating to see clients who have a good case but rush to settlement in order to relieve the terrible stress of personal debt. Insurance Companies continually take advantage of a plaintiff's precarious financial position to obtain lower settlements.
The need for pre-settlement funding services has been present for years. Plaintiffs frequently have financial hardships that need to be alleviated before their cases settle. Sometimes even attorneys have a need for cash prior to receiving their portion of a case settlement. However, only recently have avenues opened to allow effective addressing of this need.
The point is that some personal injury victims need money and need it now...not later!
The most exciting part of receiving a pre settlement cash advance is that it is not a loan; it is a cash advance on a qualified pending lawsuit. The Legal Finance Funding sources are not lenders. If the plaintiff does not win the case, they owe nothing…. Yes you read this right. LOSE THE CASE, OWE NOTHING! The money is theirs to keep! This can be a needed peace of mind a personal injury victim can find comfort over. Most are suffering enough already.
It must be understood that most people in this situation have no other choice but to accept a low settlement for a case that could be worth hundreds of thousands if not millions. That's why litigation finance lenders are prepared to advance cash now.
This will enable the plaintiffs and attorney's to level the playing field by providing money for living expenses, money for medical bills, money to give staying power to get the settlement that is deserved. If the case is accepted the funding sources are prepared to advance funds within 48 hours of obtaining the necessary information from the attorney.
The funding sources do not care how much money a plaintiff has or does not have. Also the plaintiffs credit is not important to them either.
They take cases purely on the merits of the claim. If the funding sources attorneys research the claim and consider it viable, they will give a lump sum cash advance. It's that simple.
Furthermore, Outdoor is more than just billboards, with examples ranging from impressive to cost effective.
Outdoor Advertising can be:
Large Billboards (highways/ airport), smaller billboards (train stations/ corner store), Bus Ads, Street Posters (bus shelters), and Mobile Scooters/Trucks. These are the main categories but there are some specialized areas such as Skywriting, Retail Signage and Ambient media like ads on doors, bus tickets, or in restrooms.
With many new production techniques available today Outdoor has never been so creative. You can have 3D signs, cutouts that protrude from the standard shape, and even modifications to the environment for the full integrated effect. Really the list goes on, only being limited by the imagination. The world is so visual now, every day we are all visually stimulated in more ways than we realize. Whether a good thing or not it's the new way people use to communicate, and Outdoor makes the most of it.
The benefits of Outdoor Advertising include:
- It contacts consumers during the day as they are making purchasing decisions
- Its nature allows it to become part of any environment
- Creates a localised feel for your company/brand and allows increased targeting
- Good research figures are available from the suppliers
- Site images available before purchase
Like all media, Outdoor is good at performing some tasks and terrible at others. If you set out to achieve one particular goal and use a media type that is incapable of meeting it, you will no doubt be disappointed with the lack of results.
What Outdoor can do for you:
- Raise awareness of a new product or service
- Reinforce a product or service
- Create or change perceptions
- It can reach a lot of people in a geographic market in a concentrated timeframe.
What Outdoor cannot do:
- Convey a lot of information
- Tell a detailed story
- Evoke a call to action
Knowing what it can and can't do allows you to set reasonable objectives for your Outdoor. You can expect different results based on a number of factors so you should look at the following when deciding what to expect from the Outdoor Advertising:
- Is it part of a campaign that includes other media?
- What specifically do you want the viewer to do when they see your ad?
- How will you measure the success?
At the very least this process of developing the objectives will give you a better idea of what you really want from the ads; at best it can help you to enhance the development process in order to achieve better results.
Develop one message to be conveyed in the ad:
- Since most Outdoor viewers will be moving you only have a matter of seconds to get the message across
- Keep you message to one specific thing
- Develop the creative content to convey that message most effectively, by engaging or entertaining the viewer
- Remember what your objectives are for the ads
If you are in fact running a campaign rather than a stand alone outdoor ad you should ensure that the same message is being conveyed in each media. A campaign should work together to increase the effectiveness and likelihood that one message will get through.
Outdoor fits into a campaign in many ways, but in all cases works with the other media and should not be expected to do all the work on its own.
Outdoor Advertising in a campaign can:
- Create brand awareness for a new product – before or during other activity
- Act as a precursor to an information heavy campaign via press
- Reinforce other media as a reminder
- Create a local presence in a national brand campaign
- Guide the decision making process when close to point of action
Most financial services organizations will use Outdoor to establish themselves or their brands in the marketplace. Outdoor does it quite well with high impact leaving a strong impression. If your company is an unknown then developing a presence is particularly important. New and unfamiliar products and services can also be launched with the use of Outdoor creating awareness and credibility for that product or service.
Remember that Outdoor is a component in your media mix. Be sure to use it in combination with other media that will enhance the overall effectiveness.