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[I168]Importance Of Customer Feedback
by Himanshu Juneja, Him

Feedback is very essential for any organization's success. It will tell and keep the managers updated about the organization's strengths and weaknesses. Thus they can work upon them and try to eliminate those weaknesses. Employee feedback should be encouraged by the managers as it tells them how motivated and satisfied the employees are in an organization.

Positive feedback is a direct communication between the manager and his subordinate about the task he has not performed in a desired manner. It should be taken and given impersonally , without criticism and without giving a let down feeling to anybody. It needs to be more of factual . The manager should provide a path for resolution of issues at hand. Criticizing the employees will hurt them, they might turn rigid and they might not accept the changes required. Feedback should be given immediately after the incident/ event. It should be given timely and at right place. Use of harsh tone should be avoided. The manager should begin with a positive feedback. If the person has performed well and accomplished / over achieved his targets, he should be appreciated. This will keep him motivated and the manager this way will get a skillful and well motivated team of employees which in turn will contribute to organization's success. Negative feedback can be given but it should be given tactfully. The manager should be specific in telling the employee what went wrong, how can it be handled now, and what impact it had on other employees in organization and on society at large. The employees suggestions and views should also be taken into consideration.

Positive feedback helps a person to improvise himself, to learn new skills, to rectify his mistake so that it is not repeated in future. It aims at providing solution to the problem . It helps to build relationships between managers and employees. The managers should give valuable suggestions to their employees in a tactful and polite manner. The employees will value their expert suggestions as they know that their managers are experienced. Constructive feedback given to employees should be honest enough and goal oriented. The managers should listen with patience the employees complaints despite being busy . The managers should use positive body language such as a pleasing smile , a good eye contact, etc. Constructive feedback is one which is given generally in private because the person who is given the feedback might feel embarrassed if it is given in front of all other employees. The managers should end with a positive note and the employees should be assured that they are being valued and respected in an organization.

Positive feedback should not be taken as a criticism. The components of the feedback can be negative but it should be delivered in a positive and constructive manner. The managers should be culturally sensitive to the feelings of the employees , and should give them an honest , timely, objective, specific feedback in skillful and tactful manner. Constructive feedback should aim at bringing self-improvement and development in an employee.


How To Sales Without Search Engines?
Imagine one day you flip on your PC, log on to the Internet and go to google.com. The browser alerts you and says that there is no website found at that address. No problem you think, as you head on over to Yahoo.com. Same thing. No website found at that url. Now something seems fishy, go to MSN.com because you know Microsoft will never run out of money, and their search engine will be up. Nope, instead you get another alert box telling you that there is no website found at that URL.

Imagine that!

Yes, imagine an Internet world where no search engines exist, and anyone trying to make a living online selling a product or service has to be found.

Where would you start? Where would you list your site(s)? How would you get your site found by your potential customers?

This is the mentality you should always take when promoting your website. Sure, it'd be great to have top rankings in the search engines, and get all of that free targeted traffic coming to your site. But just as easily as you achieve that ranking, you could lose it overnight - with a simple filter change in the algorithm.

I'm sure you've heard of the "Florida" update that caused many site owners panic attacks as their previously highly ranked sites fell off the face of the Internet. They lost sales, traffic and dreams of Internet riches.

Why?

As I heard someone famous once say: "Don't place all your eggs in one basket" - yet too many website owners do. They are obsessed with a top ranking in Google instead of building a brand name people will recognize and trust. Top rankings in the search engines should be part of your Internet marketing strategy, but dedicate only a portion of your efforts to that. You should equally spend your time pursuing partnerships with other non-competitive sectors of the Internet.

I'm sure you've seen a web-ring. To refresh, they are a group of related sites that link to each other. Internet marketing is the same concept, but on a much grander showcase. You can advertise your site in the costly Pay-Per-Click Arena, and if you have the budget to do so, by all means, that is the quickest way to get found. But keeping in mind that search engines don't exist, what would you do to get the word out?

1. Press Releases - While they should be reserved for newsworthy purposes (new product/service, acquisition, attending Trade Show or Convention, etc.), they are a great way to get people to visit your site when they are looking for information relating to your product or service. It's also a great way to build your brand name and to become known as an authority of information in your field.

2. Directory Listings - Quite simply, this is the easiest way to get your site indexed by search engines. There are many free directories that you can get your site listed in, and there are many fee-based directories that are worth the price of adding your site. The added value is that since your site is listed categorically, it helps to re-enforce what your site offers, since it will be found with similar sites.

3. Articles - Expose your expertise! While article writing is not easy, it is an extremely valuable asset to your site. By writing, you are creating unique content found nowhere else and we all know how much search engines love that! It also gives you another way of explaining a product or service without coming off as a sales pitch. Another added benefit of writing articles is that it's a great way to naturally grow the size of your site in an organic way, and will in turn, make your site become a "hub" of relevant information in regards to your industry.

4. Newsletters - This should be your site's bread and butter. The people who have signed up for your newsletter already feel that your site was worth their time to give you their email address, so these people have already place some trust and value into what you have to say. The newsletter is where you can promote new products and services to interested users without risking any intrusiveness factors. This is the best place to make a sales pitch to your perspective readers!

5. Blogs/RSS Feeds - While to some people this is already old-hat, there are many users out there (think AOL users) who have no idea about how to customize the content they want to read. There are many areas to get your blog listed, and it gives an inside point-of-view into the inner workings of your company or personality, thus giving yet another way for a user to identify with you or your site.

I think it's safe to say that the search engines will always be around, but to focus entirely on them and ignoring the other resources could be a costly business mistake.
Article Source : Pg. 366

About Author
Both Himanshu Juneja & Surjeet Kumar Khatri are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Himanshu Juneja has sinced written about articles on various topics from Computers and The Internet. . Himanshu Juneja's top article generates over 480 views. to your Favourites.

Surjeet Kumar Khatri has sinced written about articles on various topics from Advertising Guide, SEO Search Engine Optimization and Online Business. For more useful tips & hints, please browse for more information at our website :-
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