eg: UK or Brides UK or Classical Art or Buy Music or Spirituality
 
eg: UK or Brides UK or Classical Art or Buy Music or Spirituality
 

Your Online Guide » Ideas for Marketing » Email Auto Responder

[I201]In House Vs Outsourcing
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Autoresponders specially sequential autoresponders are great tool to be used online. We can automate many tasks by using autoresponders, like thank you email sent to customer just after the purchase, another email sent containing product download information, and also using autoresponders we can upsell and Cross sell the buyers. Everything is done automatically, a complete hands free process, working 24 hours a day 365 days a year for your business as per your marketing strategy.

As you can see autoresponders are GREAT! but why we are discussing them here? What is very important in this regard, which I have learnt from my own experiences in internet business.

Well using many proven selling strategies along with autoresponders we can easily DOUBLE the profits if used correctly. But once i did a big mistake, and lost huge MONEY i.e. i had to waste a list of real buyers of my products just because i made one fatal mistake at the beginning of list building. That is I used in house autoresponder script installed on my OWN server to send autoresponder messages.

Result? I lost money every day! i.e. my messages were not actually being delivered to the prospects as my mail server and IP was blocked and tagged as SPAM by many ISPs and dedicated services. And I was not even aware of this fact until i have lost many profits. So problem was the delivery of messages to the list. If my messages were not reaching the prospects how i could make money.

Why this problem occurred and what is right solution for this kind of problem. Number one cause of this problem was that my site was hosted on a shared hosting server that is many other webmasters were hosting their sites on that server and sending emails to many many people using the same IP.

When just a one webmaster sends SPAM emails to internet users, the recipients of those messages simply has to click SPAM button in their inboxs. And dedicated services who are fighting against SPAM will just block and list that IP as Spammer! and next message sent from that IP will never reach the actual recipients!

So what is the solution to this problem? I am glad you asked this! Following is best solution known in Internet Business industry for list building, and autoresponders to deliver your business messages to your prospects in surefire way!

1. Use dedicated server with in house script just for sending emails for your website. Do not share this server or IP with any other website or webmaster. Never send SPAM to anyone. Just send the legitimate messages to actual prospects who have actually opt-in to your list and you have confirmed the leads by double opt-in to avoid any SPAM complaints.

But this can be very costly and time consuming task, to run your own dedicated server and to ensure that your IPs are not blacklisted by any major ISP. But if you are running a big organization and have to send bulk mail to a big list of subscribers and can afford the cost for this operation, go for it! Otherwise if you are a small business operation i suggest you go for 2nd solution which is listed below.

2. Second best solution, which is easy to start & manage and very cost effective with many other benefits, is to outsource the operation to any trusted dedicated service. There are many dedicated services online, proven to work, and very cost effective and easy to operate to manage your list and autoresponder sequence. As they are dedicated to ensure that your messages are actually delivered to intended prospectus, they have built relations with major ISPs to safeguard their IPs being blocked due to any reason.

As businesses began to increase their focus on having reliable and available data centers, data centers began to grow in size and complexity. No longer a single room housing a comparatively simple computer system, businesses now required very large Internet data centers. These large data centers are expensive to run, expensive to maintain, and expensive to staff.

These huge data facilities were out of the reach of many small businesses. These smaller organizations also needed the high speed Internet connectivity and high availability of data, but they did not have the resources to build such physically large and expense data centers. Even the equipment required for such an endeavor was often out of the financial reach of a small business.

The Advent of Data Center Outsourcing

Private data centers became the go-to solution for small to medium business information technology needs. Data center outsourcing grew in popularity, largely because it was a practical and financially more viable solution to the problems created by huge, on-site data centers.

Not only are outsourced data centers more affordable, they also lift much of the heavy responsibility from the business. Disaster recovery, adhering to industry standards, ensuring a secure and hospitable environment for information storage and management, and many other practical concerns can make in-house data centers a logistical nightmare. When organizations place their trust in an off-site data center, they do not need to shoulder this burden alone.

What to Look For in Outsourcing Data Storage

When you outsource your data center responsibilities, you want to be selective in your choice of a data storage partner. Every moment that you network is not up and running, your business is being affected. A high availability data center will place a great deal of emphasis on the following:

- Skilled IT Professionals: A data center is only as good as its staff. Security and networking teams need to be well-trained, skilled, and experienced. Network technicians need to be trained to the highest industry standards.

- Proper Environment: The environment of a data center is of the utmost importance. There must be an uninterruptible power supply or backup generator, a highly sensitive HVAC system to filter air, a fire suppression system, and proper installation of equipment.

- High Level of Security: Your data needs to be protected, and the first level of defense is the physical security of the building. There should be controlled access, video surveillance, and extensive employee background checks.

- Top of the Line Equipment: Network infrastructure is one of the most important aspects of data center planning. When selecting a data center, make sure equipment selection and infrastructure set-up receive the emphasis they deserve.

- Strict Adherence to Standards: Industry standards are around for a reason. They help make sure data centers provide high quality service, maximum availability, and top-shelf security measures.

The Advantage of Outsourcing

In house data centers simply cannot offer the same kind of reliability and economic viability as off-site data centers. An organization must allow its focus to remain on the health of its business operations, rather than getting bogged down in the details of managing data. Outsourcing your data center allows you to keep your focus where it should be: on your own organization.

The complicated and expensive nature of today's data center needs make it impractical for a company to expend huge amounts of resources on an in-house data center. It just doesn't make good financial sense. Instead, outsourcing your data center allows you to put those resources back into your company, further strengthening your organization.

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A. Nutt has sinced written about articles on various topics from Home Management, Education and Eyewear. certified
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