Improved search engine rank can lead to high listings in search engine indices. The major page rank measurement is the Google PageRank that you find on the Google toolbar, but many people are confused at the difference between PageRank and search engine rankings, or listing positions, in the indices for specific keywords.
Google PageRank is a measurement of the linking density and efficiency between websites. If your website has a high Google PageRank it indicates that you have succeeded in winning in the linking wars.
Internal Links are Important
The way that you improve your Google PageRank is to get as many sites as possible linking to your site, and reduce as far as you can the number of links you provide to other sites. This applies to internal as well as external sites. Yes, read that again! This applies equally to links between pages on your own website as it does between pages on your website and those on another website.
There are ways that you can design your own internal links to provide chosen pages on your site with significantly higher PageRank than on others. I would suggest, however, that the page you choose for the highest rank is your home, or index page.
The higher PageRank you have, it is said that the higher listing in the search engines you will have because your site will be considered more relevant or important than those of lower PageRank sites that have fewer sites linking to them. What you must consider, however, is whether or not you feel confident of attaining a large number (thousands) of links from other web pages.
Page Rank is not the same as Index Listing
On the other hand, others associate the term ?search engine rank? with ?search engine listing?. It is said that the way to get a high search engine listing for a keyword is to get as many links back to your site as possible, but what matters is the quality of these links, not the number of them. You don't need a PR 7 or 8 webpage to reach the top 10 in Google or any of the other major engines.
What you really need is good search engine optimization. Not just one or two changes to your website, such as using H1 tags and the like, but a major reconstruction to really make your site attractive to spiders. This takes knowledge to achieve, which is why so many people can work hard for months but never get their site listed, let alone in the top 10 results.
You also need good, well written content that is relevant to the keyword of the page and is written naturally. Google's LSI algorithm can distinguish between naturally written, useful content designed for interested readers and a page that has been written only for the search engine spiders.
Some find it Easy and Others find it Hard
A listing on a search engine such as Google can be difficult to achieve for some, yet effortless for others who know how to get their sites listed without even submitting them to search engines. If I got paid $100 for every site I got listed on Google within a day or two, as some SEO sites charge for achieving it in a week or two, then I too might be an internet guru.
All you need to have is the knowledge of how to do it, and therein lies the answer to speedy and high search engine listings: knowledge.
Their search engine rank is related solely to how well the search engine statistical mathematical formulae known as algorithms rate the content of each of their web pages. If they do not understand what the search engines are looking for, and have no understanding of algorithmic mathematical statistical analysis, then they will likely fail relative to somebody who does understand.
So what are these algorithms? They are formulae used by what are commonly known as search engine spiders; pieces of software that crawl your website from top left to bottom right, missing out those parts that they do not understand. They check out your semantics, or use of words, to ensure that your text has sufficient relevance to the topic of each page as to satisfy the needs of those to whom the search engine will present your page.
How do these so-called spiders know what the topic of each of your web pages is? From your SEO. From the title page, the headings that are placed in H1 tags, and by other means whereby you can make it clear to a mathematical equation what your site is about, and how well you are providing the required information. If a Google (for example) user is using the search term ?make my own jewellery?, then the Google algorithm will seek that exact term in your text.
It will seek it in your title, in your heading and at least at the start and end of the text on your web page. If it finds the keyword too often, however, your web page can be downgraded since the algorithm will have a calculated density of the word regarded as normal in speech and writing. It can spot excessive use that could be designed only to provide a higher listing position, and provide the opposite: a lower position. The use of semantically related text to the keyword, however, will work in your favour, and help to achieve you a higher listing, That is what Google erroneously refers to as LSI, or latent semantic indexing. LSA, or latent semantic analysis, would be closer to the contextual mark.
If you do not know these things, then your web page will be unlikely to reach the position in the search engine listings for a specific search term (keyword) that you want it to be. You have to know what is needed to achieve what you want to achieve. Semantics is only a small part of that however. Also involved are your internal navigation links. Most people think that these are purely to allow visitors to navigate through your website, and reach the pages they want to read. Nothing could be farther from the truth.
Search engines use your navigation links to determine the relative importance you have placed on each of your web pages. Those most linked to are the most important, and vice versa for those least linked to. Your linking structure is very important, and there are tricks that can be used to maximize this. There is even a mathematical formula that can be used to optimize each web page to maximize its chances of receiving a high listing.
External links are also important, although the days are gone when loads of reciprocal links would get you a good listing. Reciprocal links can have a negative effect on your listing position unless you know exactly what you are doing, and how to calculate the relative usefulness of each link to your web page.
Improved search engine rank is not easy for a beginner to achieve, nor even an experienced internet marketer, unless they understand how search engine algorithms work and what they are looking for. Find that, and you have the battle practically won.
Peter Nisbet has sinced written about articles on various topics from SEO Articles, Online Dating and Advertising Guide. Find out how Pete gets his sites listed on Google in 2 days and in the top 5 on Google, MSN and Yahoo in 2 weeks on where scre. Peter Nisbet's top article generates over 110000 views. to your Favourites.