In today's world there is no such thing as too much energy. Everyone wants energy, as much as they can pack in. And they want to have the energy instantly. Energy drinks have filled in this modern human need quite effectively. They give you the instant burst of energy that you always wanted. Energy when you need it -- like flicking a switch. Many people go for energy drinks at times of increased physical and mental stress -- to improve their alertness, concentration, and performance. Surveys have shown that many of the world's top athletes and drivers consume energy drinks. Many people with active lifestyles depend on energy drinks to revitalize their body and mind. While the short-term effectiveness of energy drinks cannot be disputed, their long-term effects need to be carefully studied. Energy drink companies also claim that their products enhance focus and concentration, improve short term memory, and contain much less sugars than normal soft drinks. Most energy drinks are said to provide a combination of B vitamins, amino acids, and stimulants such as caffeine or guarana. Energy drinks come in different fruity flavors. What energy drinks do is convert sugars contained in them (fructose and glucose) into energy and at the same time stimulate the red blood cells to release more oxygen. This is the source of the instant energy in the energy drinks. Energy drinks also contain citric acid which is harmful to the teeth. The unpredictability of the use of energy drinks lies in the fact that they produce different reactions in different people. Energy drinks have stimulating properties that can boost the heart rate and blood pressure. Taken in excess, energy drinks can dehydrate the body and, like other stimulants, they also prevent sleep.
But as long as the modern world demands high-intensity bursts of energy from the human beings who run it, people will continue to consume energy drinks. The question is how to get instant energy without the drawbacks associated with energy drinks.
Fortunately, there is a way out. The wonder sugars that can keep you in a high-energy orbit without the harmful effects associated with energy drinks have now been discovered. A lot of research is currently going on into the role played by glyconutrients, a class of saccharides usually found in plant sugars, in the development of the human body. Glyconutrients are called 'sugars that heal' for the amazing role they play in human health. Glyconutrients are necessary for some of the fundamental biochemical processes in the body, such as cell-to-cell communication. Eight of these sugars have been identified as particularly useful for the body. Our diets usually provide us with two of these eight sugars. The rest of the sugars can also be supplemented by taking fruits and vegetables. But glyconutrients are found only in fruits grown organically and these have to be consumed within 24 hours to get the right amount of nutrition. Energy drinks and supplements with glyconutrients - called glyconutritionals --are now available. For your body to be free of fatigue and to perform optimally, the bodily functions have to take place like clockwork. This is what the glyconutrients do - they keep the communication links open between cells. With glyconutrients keeping cellular communication pathways open, and the immune and endocrine systems in top working order, your body will not feel any fatigue.
I'm seeing many new companies and new products every single day; and those are the ones that call me. Imagine all the ones all over the world.
Vitamin Water sold for a few Billion dollars, 4.1 to be precise. Now everyone is jumping into the industry.1 Billion Dollars, individuals, investors and companies want to go into the "New Age Beverages".
So what exactly are New Age Beverages? New Age Beverages is a new way of seeing "modern beverages" including functional beverages and fashionable drinks. This new "category" is growing and changing. Some time ago you only found Red Bull, Monster, Rockstar and maybe Vitaminwater as part of New Age Beverage. Now it has gone global, and crazy. Now the category has evolved and you can include enhanced water, tea's, diet drinks, iced coffee and really, any new drink. Every beverage company want's to be associated with the "New Age" category because not just because it's sexier but because the category is growing quicker and investors are looking at it up close.
You have to realize that Vitamin Water is not the first company to get big cash for their brand. There are beverage companies being funded every day, and more being bought and sold from large companies. Use the "big boys" as examples. Most of them started out with very small companies and a big idea.
You see many companies in the news being funded, many new entrepreneurs, investors, actors, signers, sports stars launching products.
Other companies like Reeds Beverage, Who's Your Daddy, Jones Soda and Hensen with Monster Energy Drink access funding through the public markets. These and many others are public companies traded in the New York Stock Exchange, the NASDAQ or the OTC (Over the Counter).
My company gets hundreds of call from business people and investment companies looking to eather start or invest in New Age Beverages. I get hundreds of calls every month from Energy Drink or other beverage companies or just people wanting to start their beverage. The industry is growing and the category is growing even faster.
Why are these drinks growing at 50% per year or more? Why do we see so many waters, energy drinks, hydrating products, etc. on the market today? The answer is easy. Consumers are demanding more and more drinks. People now idendify with their drinks. They are fashion accesories, they are lifestile accesories. They want organic drinks, sugary drinks, healthy drinks and every type of drink to fit their personality, and style.
Why is everyone going into this new segment? Simple, there is money to be made. This is one of the characteristics that are shared all New Age Beverages, they all have high profit margins. How high are the margins? Well, you can make up to $24 Gross Profit per case. Yes, this is for one case. Imagine selling just one truckload of beverages or around 1,600 cases with this profit. Could you see selling truckloads and truckloads per month!
++Some advice before you start your venture:++
-Don't just focus on the drink, focus on the whole package (I get a lot of phone calls and emails telling me they have a better tasting drink than Rockstar, Red Bull and Monster Energy Drink).
Don't forget, get distribution first and promotion second. Don't fall into spending money with no sales. What is the No. mistake I hear Energy Drink companies make? Promotions before Distribution. Remember, you have to concentrate on your Distributor and Retail Packages. Sell first, then push product off the shelves.
-Learn your Financials. Figure out how much it takes to start and sell your new drink before you go and produce 5,000 cases.
Both Lisa Hyde-barrett & Jorge Olson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Lisa Hyde-barrett has sinced written about articles on various topics from Lose Weight, Health and Beauty Tips. Lisa Hyde-Barrett, a registered nurse and wellness advocate, has become passionate about the new research behind sugars, specifically glyconutritional products. Read more about these at. Lisa Hyde-barrett's top article generates over 2400 views. to your Favourites.
Jorge Olson has sinced written about articles on various topics from How to Sell on Ebay, Trucks and The Internet. If you are starting a Beverage or Energy Drink visit Jorge Olson, and leave your email at. Jorge Olson's top article generates over 9900 views. to your Favourites.