If you let the other person set the frame you will be playing their game by their rules, yet it is something we allow people to do all the time without a thought.
You can create the best frame for any of your communications by asking some of these questions:
How do I want them to perceive me? This means to place yourself in the role that will give you the greatest leverage and influence; a helper, an authority, a peer or superior.
As a helper, consider uncovering the subjects problem and providing sympathy and hope. By using ?we? and ?us? as you speak to them you are painting a picture with the two of you working together. It makes it more personal and amiable while still being seen as an authority.
The authority frame is set by a presentation and attitude of confidence that is based on long experience. In other words appear to know what you're talking about. Uncertainty is a killer and destroys your authority.
How do I want them to perceive the way I communicate? The way you make your presentation is everything. To be knowledgeable and engaging you can reveal details to the subject that they aren't aware of (even if they are unimportant) and present them in visual, auditory and kinesthetic modalities.
How do I want them to perceive my message? To influence you have to consider the presentation style more than just information. Have passion and certainty about what you speak but always leave the final choice in their hands as if you didn't care whether they went with you or not. This allows you to maintain your authority without them feeling coerced.
How can I put in a call to action in how they perceive me, my communication and my message? This can be done by giving them options. If there are multiple options then color the choices to favor what you want them to do. A call to action can further be made by speaking as if its already done ?Having done this we'll have already noticed the benefit.? for example.
Understand that the frame of an interaction always begins in your mind. If you are giving a presentation during a seminar the frame could be ?I'm helping with the seminar.? or ?They have allowed me to speak.? The first frame makes you a peer to the other people in the seminar while the latter makes you a subordinate.
Sales people often let the prospect set the frame and look down upon them as a ?mere salesman?.
Likewise in dating some men consider very attractive women to be ?out of my league?
Don't EVERY let this happen.
Consider every interaction you have and always ask yourself how to frame the interaction to best benefit you.
Of course if you do not properly title, key word and set your pages then AdSense will not work right for you. If the program displays irrelevant ads, then no one will click on them and of course you make no money right?
Some website operators think that AdSense only takes into consideration the front page of your entire site and that they should call Google to fix it. Unfortunately those website owners don't get it. Other site operators do not understand there are slow seasons for some types of articles or types of businesses. Thus is you only sport business opportunity pages then you will be under whelmed during summer months and fat, dumb and happy during the Spring and around Christmas Holidays and New Years. After all when people click they click to somewhere that they are interested in.
Site owners need to understand the seasonality of their web content. In fact those who have some Google Stock would like to know when the average AdSense clicks drop as that means they to have slow seasons for internet and their Ad revenues drop while their stock is high, it all comes tumbling down and they know that. As they have to peg every quarter with gains here on out or Wall Street will slam them, they will watch.
There maybe a way to break a website apart into many sub sites by category, so at least the categories will be read correctly by their bot, if you are still having issues with Google AdSense posting irrelevant ads. Although the chances are it is your fault. Recently I noticed a problem on one site, which was on Google's side of the fence. For instance a properly encoded page for a financial analyst, was putting up ads for advertising at Kiosks instead of for financial stock programs and products.
Why was Google picking something regarding that, if their bot is truly doing its job? This seems to indicate that in fact not all problems with AdSense are on the site operators side, but rather originate at Google itself and the problem is from poor artificial intelligence programming. Perhaps they need to integrate some of the better searching programs that they use to deliver relevant information to your own searching inquiries? AdSense is not the only way to make money on the Internet, but it is one way. Unfortunately those web site operators who count on it are in trouble if they do not understand the animal. Do some more research and learn about what you at playing with. Think about it
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