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[H1726]How To Use Google Analytics

by Bhupinder Walia, Bhu

through some clever java script and coding, Google matches content on sites to related ads. Adsense is a great program that allows webmasters to earn income through ad revenue by doing absolutely nothing but post content. Adsense is actually a really great program for those who maintain blogs, as blogs get updated all the time and the Adsense possibilities are almost limitless.

How to Use Google Adsense

Google utilizes its search technology
to serve ads based on website content, the user's geographical location, and other factors. - Google Adsense,
It's quick and easy to sign up for Google Adsense. Simply go to the Google homepage, and you'll find everything you need to start using this program. Of course, before you can use Google Adsense you have to have a web site first! For more details www.adsense-dollar-factory.com Google Adsense can actually help increase traffic to your site, because your site will get a better ranking within the Google search engine. Using feeds, Google Adsense works automatically, which means no effort at all is required on your part. By signing up and putting some code into your site, you can collect revenue for doing absolutely nothing.

Adsense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website. - Google Adsense, July 2006

How to Make Money from Google Adsense

Adsense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, Adsense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors? search request. - Google,

Google Adsense is incredibly easy to use, completely effortless on your part. Google even features helpful tools that allow you to check your daily Adsense profits. The best part of Adsense is that it costs you nothing, not even time. Once you get Adsense set up, you're done. All you have to do is sit back and collect the profits.

You can run Google ads on all or just some of your pages, using Adsense strategically to complement your direct sales team. You'll pay nothing, spend little time on set-up, and have no maintenance worries. You can use Adsense for a day, a month or for however long it pleases you to make a profit-it's your choice. - Google, July 2006

The more pages that have Google Adsense ads on your web site means more profits for you, because you can gain earnings on each and every page that is viewed even if you do nothing. For more details www.adsense-income-exposed.com Google Adsense can help boost the page views on your site, and of course bring a little extra income for your pockets. It's easy to use and requires no work on your end but it can bring in some much-needed revenue. It's easy, it's free to use, and you are required to do very little to bring in much-needed web traffic and extra income. So why not give Google Adsense a try?

If you are not using Google Analytics, I have one question for you? Why not? For any aspiring webmaster, Google's free traffic monitoring and analysis service is an awesome tool that has now become my first port of call every day. Google Analytics keeps my finger on the pulse of my website, by tracking visitors, page views, referral sources and conversions all in one single interface.

Perhaps, you were unaware that Analytics was available. Well you will find it at http://www.google.com/analytics or if you already have a Google Adwords account, take a look at the tabs at the top of your screen and you'll see that you can access Analytics there too. Why not visit Analytics and sign up for your free account.

Setting it up is pretty easy. There are two bits of code which Analytics will generate automatically for you. One is the tracker code, which simply needs to be copied and pasted to the pages of your website. Some webmasters only put the code on their main pages, but I'd recommend putting it on every single page ? that way your stats will be much more in depth.

The other code is for Conversion tracking, which I'll cover in a minute.

So now you have it set up, let me tell you the three reason why I absolutely love Analytics.

Reason #1 ? it's incredibly comprehensive. Analytics will tell you how many visitors came to your site, how long they stayed, what pages they looked at, which site they came from, what kind of browser they had, what country they live in and whether they have been before.

It will tell you which keywords, campaigns and ad versions brought them here. It will tell you how long they stayed on each page, which page they looked at before and which one they went to next. It will tell you which page they came in on and which one they left from. You are able to see the big picture of your site in it's entirety or drill down to just a single page, or form and you can look across a whole year or just one single day.

In fact, at times there is almost too much data, so I tend to focus on my key metrics. Number of unique visitors, top pages and most importantly the traffic source. For example I know exactly how many visitors are brought in by my pay-per-click campaign and how many come from my article writing efforts. This is powerful because it allows me to directly measure my free of charge traffic building activity against my paid advertising.

Reason #2 ? Conversion tracking. The second piece of code that Analytics will generate is a conversion tracker. This is copied and pasted to whichever page or pages in your site mean that you have a made a sale. I use it for my newsletter sign-ups, by putting the code on the Thank you page.

Any visitors who make it that far then show up in a separate column in my Analytics stats and I can cross reference them against the other factors.

For example, I know that visitors who find my site in a standard web search and click on the link, are almost twice as likely to sign up for the newsletter as those who come from an Adwords ad. So, you can see why free traffic is so valuable. Not only does it cost nothing but it is better quality too.

Reason #3 ? Finally, Analytics it allows me to test everything. Having such comprehensive data at my fingertips, means that I can see the effect of any change to my site, the very next day.

If I change my home page, I can soon see the effect on my conversions and watch whether visitors now navigate down a different route. I can see if they spend more, or less time reading my new content and I can see what it makes them do afterwards.

No matter what tweaks I make, the results are rapidly available to me and if things go wrong and traffic or conversions fall, I can see immediately what needs to be done.

Back to my original question. If you're not using Google Analytics on your site. Why Not?

Article Source : Pg. 11

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Both Bhupinder Walia & Andrew Grant are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Bhupinder Walia has sinced written about articles on various topics from Web Development, Adsense and Web Development. . Bhupinder Walia's top article generates over 3600 views. to your Favourites.

Andrew Grant has sinced written about articles on various topics from Web Development, self improvement and motivation and Decision Making. Hi my name is Andrew Grant, I'd like to invite you to visit my website and subscribe to my newsletter for more information and inspiration on Internet Marketing, Goal Setting and Positive Thinking.. Andrew Grant's top article generates over 33100 views. to your Favourites.