YouTube is a veritable addiction for many. With thousands of videos spanning all genres free for you to watch, it's a wonder people are able to leave its website. Nevertheless, the popularity currently enjoyed by YouTube ? and which is most likely to continue for quite some time ? can be effectively used to help your online business grow.
Create a Video
Videos should only be a few minutes long. Anything over than five minutes could take too long a time to download for users without broadband connection; it may also be too long for busy and impatient viewers.
Your video must be directly related to your online business without being a blatant advertisement. It could be informative or entertaining, just as long as it's interesting and fun for your viewers.
Create A YouTube Channel
It's not enough to have a standard account in YouTube. If you want your videos to be noticed instantly, you need to create your own channel. In truth, the website gives its members their own channel automatically, but only a few make use of its inherent benefits.
Having your own YouTube channel allows you to create your profile page, link back to your online business, and of course, arrange and modify your content according to your preferences. Your channel has other customizable features so make sure you check those as well.
Create Playlists
Playlists in YouTube work the same way playlists do in other multimedia players. You can select your own videos or other people's videos to make up your playlist. Playlists containing videos discussing the same topic make it easier for users to view related content. If you include your videos, you increase the chances of people learning more about your website. Ultimately, creating playlists benefit your viewers by helping them conclude their search queries more efficiently. If your videos are included in the search results, so much the better.
To make your playlists more view-worthy, try looking for other videos that have excellent potential but haven't yet achieved much exposure.
Connect With The YouTube Community
YouTube may be a video-sharing website to many, but it is also ultimately a social networking website as well. It allows you to add friends and send messages to other members. Don't hesitate to take advantage of its various communication features to spread the word about your videos. Send emails and write posts in the bulletin board.
You should also consider leaving comments on other videos. If you say something interesting or appreciative, most users would return the favor and visit your page as well. If they like what they see, they could add your videos to their playlists as well.
Last but not the least, consider creating video responses. This usually means having to make an altogether new video ? one that appropriately responds to the original video ? but the hard work's worth the active interest such responses usually generate.
When making a video response, make sure that it's pertinent to the original topic. Be courteous at all times and avoid using potentially undesirable content or one that could give you enemies. Choose your target video carefully: you'd want something that's already popular with YouTube viewers. Make sure your response is unique from other people's responses and lastly, be sure to post your response with perfect timing. Aim to be the first or post when the greatest number of people from your target market are most likely logged in to the website.
To learn more about using the Internet to grow your business faster and larger than you ever thought possible, follow the links in my resource box now.
What is Video Marketing?
Video marketing is a new Internet marketing tool that is just catching on among people that do business on the Web. Video marketing has launched the success of everything from movies to colognes. In the past video marketing wasn't really possible because of the slow speed of most Internet connections but these days most people that use the Internet have DSL or high speed cable Internet connections so that videos can be streamed from the Web with no problem Video marketing entails making small video clips that are funny, or informative, or have high tech graphics that get people's attention.
How is Video Marketing Different from Regular Commercials?
On the surface video marketing might seem like just another variation of a regular commercial but the difference is that most video marketing is done virally. Viral videos are videos that are embedded into a blog, or a website, or a profile on a social networking site like MySpace or Facebook. The code for the video includes a link so that people can email the video to their friends and family or submit it to news aggregator sites. Once a video gets spread around the Web, like a virus, it can generate thousands of hits to the website that it is advertising.
How to Make a Viral Video
Usually viral video clips are short, between 30 seconds and 2 minutes, and need to do more than just advertise a product or website. The more outrageous the idea for the video the more likely that it will get spread quickly around the Web. There are lots of resources on the Web that give detailed instructions on how to make a great viral video.
There are lots of sites that you can upload your video to where it will get seen by people but the most popular site for videos on the Web is YouTube. YouTube is a free site where you can upload your video clips after setting up a profile. YouTube videos are displayed with links and HTML code in them so that watchers can email the video, embed the video in their own websites or blogs, or link to the video. If you want to see some great examples of video marketing go to YouTube and check out some of the great videos that users of YouTube have created.
Both Kevin Tyler Smith & Dj Judkins are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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