I was recently asked by a potential client why I recommended Joomla! to be used for building their website. Let me explain the benefits of using Joomla versus using anything else, and by anything else I mean comparing building a website using some type of WYSIWYG (What You See Is What You Get) editor, such as Frontpage or Dreamweaver, or building a website with a comparative type of software package.Joomla! is a Content Management system, which means that it is built to ensure that website pages can easily be maintained and updated. This includes for example, adding new pages or removing pages. This is the main advantage above building a website in straight forward HTML that would normally be the end product of using some type of HTML editor. But why Joomla? Why not something else like a Microsoft based product or another commercial product?Joomla is Open Source, which means that there are no licensing fees payable, that you have often pay for a Microsoft product or a commercial productBecause Joomla is Open Source, there is a huge pool of community resources available to provide support or go to www.javascript-magic.com
The Joomla community is huge worldwide as well as in local countries – there are often local user groups which are very well supported often even in small countries such as South Africa. There is an enormous pool of people supporting the product. The forum on the Joomla.org site has over 200 000 members all providing support and input into making Joomla! a better product.There are millions of sites worldwide (about 10 Million if you do a guestimate using Google) that runs on Joomla. It is therefore extremely popular and widely used which also means that it will never be difficult to find developers and people to support it.Because it is so popular, it also means that by now there have been quite a few books written about Joomla! from various perspectives to assist both the developer as well as the end-user.Some other good reasons to use Joomla!One of the most attractive features of using Joomla! is the fact that is so very easy to extend its functionality. You can build anything from a brochure website to a full-featured shopping cart or interactive membership site. This is because there are over 3500 add-ons and plugins available to extend its functionality. This ranges from shopping carts, image galleries, video plugins, forums, blogs, and project management tools, etc etcThe Joomla templating system also makes it easy to change the look and feel of your site without having to redo the whole site from scratch you can visit www.master-web-graphics.com
You can literally change the whole graphic design/look of the site in a matter of seconds while retaining the content. There are also over 2000 templates, most of them free, available to change the look and feel of your site.But again, why Joomla! Why not Wordpress, for example'I have to admit, Wordpress is also extremely popular and Wordpress also makes it extremely easy to add new pages. Wordpress also has numerous free templates available and it makes Wordpress an extremely attractive option to build websites quickly and easily but it must always be kept in mind that Wordpress is essentially a blogging platform. Although it also has numerous plugins available to extend its functionality, it just does not have the raw power with regards to its underlying infrastructure to allow it to easily plug in something like a shopping cart, for example.So what is the catch? It can't be all roses?Having worked with Joomla! for a couple of years (and before that, with its predecessor, Mambo) I can tell you exactly what the shortcomings are:Joomla's membership capabilities fall far short of what they could be. There is verylimited support for various access groups and access levels.
Your online business would be a useless venture if your customers don't know that it exists. If you want to give your online page a good Internet coverage that will ensure its success in terms of profit and reputation, then you might want to implement Internet marketing strategies to give it a little boost.
You need to keep in mind that Internet marketing is not easy if it's your first time doing it. There are dozens of methods you can use on the Web, but not all of them may fit perfectly with your taste for the help www.freeearningtips.com. Here are some of the Internet marketing strategies you might want to implement on your Web-based business to start it out on the road to success.
Start With The Basics -- SEO
SEO or search engine optimization is practically the most basic Internet marketing strategy you can start with for your online business. Instead of manually sending emails to potential clients and customers on the Web, you can utilize the functions of search engines for your advantage.
We all know for a fact that search engines are being used by Web surfers to look for information on the information superhighway. But optimizing your site for search engines, you can easily increase your accessibility on the Internet to reap in the profits. There are two ways to achieve this: 1) on-site optimization, and 2) off-site optimization.
1. On-site Optimization
On-site optimization is all about keywords. Since search engines look for information by matching the keywords used by an individual to various sites on the Internet, you might want to place keywords relevant to your business in strategic areas on your online page to ensure that search engines can pick them out.
For starters, you might want to start listing down keywords that a Web surfer might use to look for content found on your Web site for the help www.marketers-traffic-course.com. Once you have them all listed down, you can start placing them on your site without compromising its overall content; such as:
? title bar and headers
? meta or site description
? links and site addresses
? content on the body of your site
2. Off-site Optimization
Off-site optimization entail using methods that you can implement outside the coverage of your Web site to increase your rank in search engine results. For starters, you need to keep in mind that page rank is also a factor that will determine your placement in their result pages. The higher your page rank is, the higher your placement would be.
You can increase your page rank by putting up links on various areas on the Web that points back to your site. You can submit your link to Web directories across the Internet, or you can implement link building strategies with other business sites on the Net. The more links you have that points back to your site, the higher your page rank would be.
Both Subhash & Kamal Parsad are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.