Print Article for : How To Web Pages

Your Online Guide » Search Engine Optimization » SEO Search Engine Optimization

[H1752]How To Web Pages

by ,

Once you have a massive list of keywords, know that people are searching for them and have decided which ones to target, you have to incorporate those keywords into your pages. In other words, you have to OPTIMIZE your site. To optimize your pages, you need to use the keywords or phrases you're targeting within the content of your page. This shows the search engines that your article is focused on that topic and your site would be the best to find for that phrase.

For each page of your site, pick a keyword and write an article about that topic. Use that phrase and related phrases in the content of the article. But there is an art to how many times to use the keywords so as to retain quality, readability and value. Write your articles with these four things in mind:

1. Keyword Prominence: this is the best place for the spiders to find your keywords. The spiders index the entire page, so you need to put the words in prominent positions like the page title, header and sub-heads. When possible, include your keywords close to the start of sentences. Also, end your article or page with the keyword.

2. Keyword Proximity: this is how close your keywords are to one another. First and foremost, you want your sentences to clearly communicate your ideas, but if you can include two keywords in the same sentence and still make sense, do it. The closer they are to one another, the better.

3. Keyword Density: this is how often you use the keywords on a given page. Use it too many times, and the search engines will think you're trying to beat their systems and "spamming." A good rule is to use the main keyword once in the title tag, once in the heading and once in both the first and last sentences. Altogether, you should have keywords or secondary keywords account for 3-7% of the page's content. So for every 100 words on your page, your keywords should appear 3-7 times. But the keywords have to be surrounded by quality content.

4. Keyword Frequency: this is similar to density but tracks how frequent the same word or phrase is used. Search engines like repetition, so don't be afraid to use the same word several times throughout the page's content. Focus on repeating your primary keywords, and mention your secondaries once.

How will you know if your site is optimized? By tracking your results. If you don't track the keywords you use and how you rank in the search engines, how will you know if you are generating traffic from this source? You won't!

The purpose is to bring targeted traffic to your site. You need to know if you are accomplishing that goal, so you need to know which keywords are producing the results you want.

Keyword mapping also keeps everyone on the same page (literally). If you are building a brand new website, keyword mapping is especially essential. It lends relevancy and consistency to your site's structure. It also keeps your copywriters and web developers on the same SEO track.

Keyword Research

Spend time researching keywords that fit your business/industry. There are user-friendly tracker tools that can help you with your keyword research: WordTracker and Google Keyword Tool.

• Relevancy – What words are relevant to your industry/niche?

• Search volume – How many users are searching for that keyword/term?

• Current ranking – What is the keyword ranking? Is there a term/phrase that ranks higher? If it's a high volume keyword such as “public relations” (ranked #5) compared to “crisis public relations” (ranked #500) – go with the former because you'll get FASTER results and qualified traffic.

Keyword Mapping and Web Pages
When it comes to keyword mapping, you first need to figure out what pages you will target with your primary keywords. Look for “natural matches” first.

• i.e. You sell running apparel and one of your keywords is “running shoes” and you have a page that solely sells running shoes. That should be the page where you target your keyword “running shoes.”

Keyword mapping can get tricky but you can avoid issues by keeping the following tips in mind:

• If your page has little content or the copy is strong enough to stand on its own (and you don't want to ruin it by optimizing the content), you can create a special optimized page just for that keyword.

• Sometimes you won't even have a page for the keywords you want to rank. For example, the keyword “corporate lawyer in southern California” ranks high but you don't have a page offering/selling that service on your site. In this case, you would need to create a new page targeting that keyword.

• You can still include keywords on other pages, but when you assign keywords to specific pages, those pages will be more optimized and you will get more links for that keyword.

• For example, if you create an optimized page for “running shoes.” Your goal is to work on getting links with the anchor text: “running shoes” (to point back to that specific page). However, it doesn't mean you can't include the keyword “running shoes” on other pages. It's better to have five pages mentioning running apparel and shoes than having one page only mentioning “running shoes.”

• The best page to target primary keywords is your home page. The home page has higher search volume and relevancy than other pages. However, sometimes other pages have more value (such as your blog or another relevant section) over the home page. However, the rule of thumb is to target your keywords on the home page.

If you liked this article, please tell your friends about it. If you really liked it, feel free to publish it on your blog or website (please don't forget to mention www.TheOutsourcingCompany.com/blog as the original source).

Article Source : SEO Search Engine Optimization

Zeke Camusio has sinced written about articles on various topics from Marketing, SEO Search Engine Optimization and SEO Techniques. Zeke Camusio is a serial entrepreneur, Internet Marketing expert and founder of The Outsourcing Company, an with offices in. Zeke Camusio's top article generates over 49500 views. to your Favourites.