Since human behavior remains unchanged it is a good idea to use that to your advantage for your website. If you want to better your chances of your prospects buying your product, you need to show how your product can help you prospect to avoid pain and gain pleasure.
Now don't torture your prospects by inflicting too much emotional pain on your site because they will associate your product to pain and click off your site. But use pain to emphasize a solution your product can give them.
Since our society is based on instant gratification, selling through the use of prevention is not as effective as an instant solution. Let's say that you smoke regularly, you can buy a complex step-by-step system that instructs you on how to prevent cancer.
Since you don't have already have cancer, it's harder to sell to you (and the market) this prevention. However, if you have already have cancer, and I tell you that this pill I have in my hand will kill all the cancer in your body, it will be a much easier sell.
If you have cancer, wouldn't you want to get rid of it the easiest way possible? It doesn't matter if it costs $1000 per pill, you are going to buy it!
That's a reason why the pharmaceutical companies sell so much; most people have a perception that they can buy health in a pill. Again, that's instant gratification and you can see why prevention is a much harder sell than an instant solution.
Here is why prevention in this example is hard to sell:
1.The problem (cancer) isn't immediately noticeable, therefore the pain isn't immediate. 2.Most people are lazy and would procrastinate till the last minute.
As a general rule, pain is a better motivator than pleasure. Using this rule to your advantage, create pain in a good way in your prospects! You can intensify their pain by asking them how they felt in the past, present, and future. For example if you are promoting dating products:
?Remember back in high school, when that girl/guy laughed in your face??
?How do you feel now that you're lonely and not with your dream girl/guy??
?Imagine five years from now, will you able to find the love that you want??
You get the picture. And remember; don't make pain the main theme of your website because nobody likes to feel bad. Give them some hope and assure them that it's not their fault for their situation.
Now here is the next step. Present the solution that will solve that problem. That one solution you have that will give them the pleasure. Remember that your solution provides your prospects the pleasure for their pain.
You can again ask powerful questions:
?Imagine next time when you are at a bar and you knowing that you can pick up any guy or girl of your dreams.?
?Picture how happy you will feel once you have your dream lover??
Since your prospects feel pain and dissatisfaction about their current situation, they need a solution. And in order for your prospects to feel good about themselves and their situation right now, they will have to associate your solution (your product) with the pleasure they will gain.
So remember when selling your products over the internet, you are still dealing with real people with real feelings. Start using the pain/pleasure principle in your website today (if you haven't done so already) and watch your sales rise!
Sinking into the concept known as Google's sandbox could be a new online term for many Internet users, but the concept does, in fact, directly influence a blog's profitability. Many new blogs that do not encounter a quick profit will be placed in Google's sandbox and must grow big enough in order to be finally recognized. As an effective web site owner, you need to fully understand what this phrase means and how it will affect your online business.
During the beginning stages of a blog site's existence, it will be closely watched and evaluated by Google and all of its page ranking software. Initially, it will be quite difficult for Google to figure out what your site has to offer to the online community and also the type of quality information that you are providing. Usually Google looks to other major web sites to help it determine the quality of your web site, which is taken into consideration by looking at the number of links that lead to your site.
As you begin to establish many external links to your own blog site, and definitely if they are published on large blog sites that Google labels as professional, then you will have a great probability of receiving a higher Internet ranking. Therefore, as a newly created web site, you probably have not yet established a widespread popularity and still need to get other sites to create links that lead back to your own page. Google takes these kinds of web sites and places them in its sandbox, which is pretty much a probationary period which allows the new web sites to make a name for themselves and to increase its popularity throughout the online world.
There exist several different methods that you can use to discover if your blog site has been downsized to Google's sandbox. The most effective thing that you can do is to look up your site's keywords on several different search engines such as Yahoo, AOL, and Google. If you discover that your site is highly ranked by every search engine except for Google, than it is very likely that you have been placed in the sandbox.
Another important task is figuring out how you can completely get away from the Google sandbox with Internet marketing. The answer to this important question is a definite yes, and the solution to overcoming this dilemma is pretty easy to understand. Before your site is placed into the Google sandbox, the web site is given a brief period of time to show Google what it has to offer and also to quickly establish some external links.
With the publication of several external links on other blogs and the production of a solid reputation for the blog, you will be able to avoid the Google sandbox all together. It will take quite a bit of effort, but the payback will be greatly beneficial.
Both Alan Quan & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Alan Quan has sinced written about articles on various topics from Lose Weight, Internet Marketing and Acne Treatment. Alan Quan is a certified Internet Coaching Empire coach and specializes in helping people build their own successful internet marketing business. Visit his website at. Alan Quan's top article generates over 60500 views. to your Favourites.
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