A lot of people that have websites on the Internet are leaving money on the table. EzineArticles.com is a site that offers article marketing to writers and content to publishers. Article marketing is the act of promoting your own websites by writing giveaway articles that other publishers then republish. So there are three parties, each with their own agenda. Right now you might be losing out big time on profits you could be having from your website because you are not tracking.




Article Marketing ?tracking?, is the act of promoting your own websites by writing giveaway articles that other publishers then republish. So there are three parties,each with their own agenda. Right now you might be losing out big time on profits you could be having from your website because you are not tracking.




Now no doubt there are sites that offer even more custom feeds than EzineArticles (such as MyYahoo or a newspaper), but nearly 20,000 feeds is a massive undertaking. I haven't spoken to Chris Knight about how they generated so many feeds, or whether they use a service This means, at worst, just keeping a simple spreadsheet of all your advertising campaigns. All you need to do is take a note of how much each campaign has cost, when it started, what traffic you have gotten as a result of it, and how many sales you've made. All of us, I'm sure, have fallen into the trap of simply throwing money at an advertising campaign in the blind hope that it's going to generate in clicks, traffic and new business. Often, as we've all learned to our cost, this doesn't always work. A great way to track campaigns is to send people to different web addresses





What you'll find is if you launch more online marketing initiatives, start to advertise in e-zines, promote your products and services through pay per click, search engines and other directories, you'll soon realize you need some type of automated software to help you track all of your campaigns. These types of software not only show you who is coming into the website, where they've come from, and how effective your advertising is. They can also show you the exit traffic from your website, which links on your website are being clicked on most often, and how many times are people clicking on specific ads from your site into other people's sites..



It doesn't have to be rocket science when you're testing and tracking your various advertising and online marketing activities. To start at a basic level you can do it manually. You don't even need to do it electronically.



What you'll find is if you launch more online marketing initiatives, start to advertise in e-zines, promote your products and services through pay per click, search engines and other directories, you'll soon realize you need some type of automated software to help you track all of your campaigns. These types of software not only show you who is coming into the website, where they've come from, and how effective your advertising is. They can also show you the exit traffic from your website, which links on your website are being clicked on most often, and how many times are people clicking on specific ads from your site into other people's sites.