When you want to attract attention, the most probable thing that you will do is to put as many elements as you can in your brochure printing design. Let’s face it; we believe that more elements mean more attraction. If we want to get attention and have our brochures stand out, we usually dazzle and amaze with flashy graphics and brilliant colors.
As appearance is everything when it comes to brochure printing, we tend to associate great design with too many elements. But why do our brochures get dumped time and again? Everyday, we receive one-too-many printed materials. Brochures, catalogs, postcards, and pamphlets- you name it and we have it in our mail boxes. And all of these print materials compete for our undivided attention. Hence, your brochure’s impact must be so that its effect on your prospective clients should be direct and instant. One more second and you’ll lose the chance to get your target reader hooked. One more second and it’s the garbage bin for your brochures.
So what gets us that good first impression? It’s not actually flashy and dazzling designs that make good designs; as always, simplicity can get you everywhere.
A good and well designed brochure generally has simple and direct content and images. In fact, the more elements there are, the more likely that the target readers will feel confused and annoyed because their attention gets to be divided among so many elements.
Why make it simple?
1 – Many designers go overboard with their brochure printing design because they too believe in more is, well, more. Why go with what is used by many? Your aim is to be different anyway.
2 – Many brochure printing materials go to the dumpster faster than you think. As I’ve said, many designers make the mistake of bombarding their brochure printing layout with too many elements with the end goal of trying to make an impression. But guess what? Too many distracts your target readers’ attention from your main message. Remember to always use what is essential for your purpose. If you think that a picture or an image, or even a color, can effectively communicate your message, then go ahead and use them. But if not, then it is better to simplify.
3 – Less is definitely more. The clearer and more organized you are with your elements, the better it would be for your prospective clients to get your message. Fewer elements would mean more attention to what is really important: your message. So try to trim down and cut those that are unnecessary. It doesn’t help you any if your message gets lost from all your wonderful and stunning elements.
There are definitely no hard rules when it comes to brochure printing designs. What works for one may not work for you at all. Nevertheless, there is one particular thing that should be there when you present your brochures to your prospective clients. And that is good, quality service. No other element can beat the satisfaction your clients will get from your business when they know that what they are getting is excellent customer service.
Remember, when it comes to looking uber trendy and cool, less is more. If you're going for the large designer sunglasses then great, but leave the diamond choker or chandelier earrings at home. If you really, really must go out and about in that designer jewellery that is bound to draw attention to you, then leave the designer sunglasses at home. Or so they say.
In the news this week, Nicolas Sarkozy, the French president, has been slated for going over the top on bling. After being snapped in his designer sunglasses along with designer watch it was commented that he was distinctly lacking in the classic French style that the world has come to expect.
It is now expected that a style guru will be brought in to advise and re-dress ahead of the President's visit to the UK. Never mind world poverty or global warming, let's make sure he looks the part! This world is fast becoming a ridiculously shallow place. I'm sure this man has much more on his mind than if his watch matches his sunglasses or not!
Surely, we should leave these world leaders to get on with the important jobs of bringing down crime rates and securing the future for our planet than to pressure them into having a certain style of dress? Can we not just leave it to the likes of airhead celebrities to stress over whether or not their designer sunglasses are the right colour size?
When you look at the statistics of optical diseases, then the President is someone to be followed. Age related macular degeneration, where the damage is usually done by early adult hood, is an ever increasing problem. Destroying the central region of the retina, this is the leading cause of loss of eye sight and so much can be done to protect a person from this. Not least, wearing designer sunglasses.
To compound this problem, it has been found that those with this debilitating eye disease also have a heavily increased chance of dying from heart attack or stroke. There is no obvious connection that the medical world can come up with at present, it just seems according to statistics, that this is the case. The only lead medics currently have is the possible connection between heart health and the drugs that are administered for AMD.
On a lighter note, if you like designer sunglasses, you'll love the latest invention to come out of Japan. Intelligent glasses come with built in computer, camera and display screen. Work is being carried out to make these into everyday useable glasses that will aid the wearers everyday life by helping to remember where you left things.
A compact video camera will film everything you see, using a viewfinder that fits over one eye. It will be connected to a small computer worn on the back that will process and be able to recall all information. To programme the glasses, the user wanders around the home for a while, concentrating on things he uses regularly (assuming, of course, he knows where they are!) and when he comes across the item he is to say the name of it for the computer to learn to recognise the object and name eg. phone, keys.
When that item then goes missing, the wearer states what he is looking for and the computer will recall the last known place it 'saw' them. It cannot cope with other people hiding or moving the objects as so frequently happens in my home! The Smart Goggles are perfect for those 'senior' moments that we all suffer from, the only thing they won't do is help you find your glasses.
So, if it's designer sunglasses for show, smart glasses for those forgetful moments or essential eye protection, face furniture is here to stay.
Both Lynne Saarte & Catherine Harvey are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Lynne Saarte has sinced written about articles on various topics from Site Promotion, Business Cards and Ezines And Newsletters. For comments, inquiries and for more information, visit: . Lynne Saarte's top article generates over 14800 views. to your Favourites.
Catherine Harvey has sinced written about articles on various topics from Culture and Society, Home and Wedding Gowns. Optical expert Catherine Harvey looks at the uses for other than looking cool.. Catherine Harvey's top article generates over 1500000 views. to your Favourites.