First of all make sure that when you decide what your company is then create the perfect name. You need to have a short name that will separate itself from the competition and stick in the minds of people.

It has to be something that is long lasting and can't be limited. For instance avoid acronyms or abbreviations that are just fads and won't be around in a hundred years. At the same time you need to make sure that you don't limit your brand to one area of service because you company will most likely evolve into more.

Next you need to make sure that you treat your customers impressively. If you can make sure that you are always flexible according to the needs of the customer then you will be noticed as a company that is willing to go the extra mile. The more you are willing to have your company extend its arm to customers then the better chance you have of getting their business back.

One of the smartest things you can do is accommodate yourself to your customer's weaknesses. If that means setting up a day care at a gym or providing a computer for financial transactions then do it. You need to make the experience for your customer as easy as possible so they don't consider it a hassle to do business with you.

Make sure you have an advisory board that will help you to find out exactly what you have that is your strength and what your weakness is. This will help you to narrow in on your unique selling point that will be the hammer you must pound on their head over and over again until they truly believe that your product offers that unique selling point they need and they wouldn't get that from anywhere else.

With this advisory board make sure to choose people that you respect and are given high regard in your industry. There names associated with your business can also help to influence others to join in business ventures with you because of their reputation. It gives your company direction and credibility if you have the right people attaching their names to your company.