Lately I’ve noticed a worrying trend. Despite the fact that ‘niche’ has become a new buzzword, I still hear people – especially coaches and consultants – speak about their business in vague, general terms. I know why they do it; I used to do it myself. You think that if you present a broader range of services and talk about many things, then people will think of you for a wide variety of work and you won’t miss any opportunities.
I truly believe that just the opposite is true. I used to speak about all the things I was involved in and a contact actually said it was confusing and I was hurting his brain. Very nice.
So, what are the specific benefits of niching?
1. Clarity. You get very clear about what you are doing and where you are going. This helps you see things more clearly and make decisions more quickly.
2. You get better and better at what you do. Without having to worry about everything else, you can focus on one main thing and become a real specialist.
3. It will actually help others remember you. Have you ever been to a networking event, picked up a bunch of cards and then looked at them a few days later? I’m willing to bet there were some cards that just left you cold. What the heck did they do? Those were the vague, general ones. If you give people one thing to remember, chances are they will.
What are the financial implications of choosing and articulating your niche?
1. You become the expert. People begin to look to you for information, knowledge, dare I say it: wisdom.
2. As the expert, you will be quoted more often and given more business referrals. You will stand out from all the other people in your industry who are not articulating a clear message.
3. You will have to say ‘no’ to all those other things that come into your sphere. I know it is tempting to get involved in exciting new projects, but if they are not core to your business, you need to be ruthless and filter them out. Being a specialist will bring you far greater rewards than being a jack of all trades, master of none.
4. And finally, you will be able to put together outstanding information products. My clients who have put the time into developing their clear, specific messages are producing amazing books, CD’s, website material, speeches and much more.
My friend Reg Athwal recently said, “Choose a niche, then go narrow and deep." He was talking about becoming a real expert and specialist in one thing and getting to know the small but loyal market that will look to you to provide that product or service. I would take that one step further and say that if you are not going narrow and deep, you are probably digging a big, wide hole for yourself.
Go unleash your niche! (apologies to the Americans who make ‘niche’ rhyme with ‘rich’)
There are more websites on the Internet than you can count. What are you going to do to make sure that your website get the visibility and exposure it needs to survive and thrive? It doesn't matter how great your website is, if no one ever sees it, it might as well not exist.
What Does It Mean To Drive Traffic?
To drive traffic means simply this, get as many people as you can to your website.
What Can You Do To Make Sure That You Get Online Traffic?
There are a number of ways to get people to your internet store or business. Here are just a few:
1. Pay-per-click advertising: You pay every time someone clicks on your ad.
2. Article marketing: You provide free information by way of an article at no obligation to your prospective customer.
3. Offline advertising: People advertising online often forget to, or discount the significance of doing some type of offline advertising or marketing. You need to make sure that the more exposure you can give to your online business wherever you go, the more potential profit you make. The goal of your offline efforts should be to reinforce your online marketing message AND to potentially entice people to visit your website.
Why build a website and keep it a secret? Don't confuse the Internet with magic. The Internet was created and is maintained by scientists. No need to be one
If you are already into Internet Marketing or want to someday be, I strongly suggest that you study marketing, in general. Marketing is the key to your success. The methods and mediums of marketing online and offline may be different, but the principles are the same. Master the principles of marketing and you will understand how to use the methods and mediums.
you act like more of a chauffeur or shuttle bus. You pick your prospective customers up at designated "stops" and take them to your place of business.
A successful marketing plan will encompass several methods and tools. Whatever your plan, and you must have a plan, remember that if you master basic marketing principles, you will have no problem using those principles to drive traffic to your website.
Both Mindy Gibbins-klein & Michele F. Richardson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mindy Gibbins-klein has sinced written about articles on various topics from Marketing. Mindy Gibbins-Klein is best known as The Book Midwife (TM). She is an international speaker and the UK's leading authority on Authentic Writing and Cooperative Publishing.. Mindy Gibbins-klein's top article generates over 720 views. to your Favourites.
Michele F. Richardson has sinced written about articles on various topics from Beauty Tips, Credit Loans and Marketing. is a Small Business Consultant who specializes in devising offline and online marketing strategies. Need more visitors to your site? Learn prov. Michele F. Richardson's top article generates over 135000 views. to your Favourites.