Hypnosis is simply any state where your critical reasoning faculties are not filtering what you perceive.
Any time you find yourself daydreaming you are in a hypnotic trance. That state of mind where your imagination is active and you are visualizing potential events is a trance state.
When in this state of mind your subconscious is readily accessible to suggestions, whether they are self-directed or implanted by others.
Suggestions that are successfully inserted into your subconscious mind can be very powerful and influential. Your subconscious mind doesn't have the ability to reason or analyze so any thought that enters your subconscious mind is automatically treated as valid and true.
What's more, your subconscious mind will motivate you to act on those thoughts that take root there.
As you can imagine, covert hypnosis can give you a powerful advantage during the selling or persuasion process. But, it doesn't work like you might imagine.
The first stage of covert hypnosis is simply the process of gathering information about your target. This stage is absolutely critical to your chances of a successful persuasion attempt.
Since everyone is different you need to understand how your target thinks, what they value and what their goals are before you can hope to persuade them to buy your product or service.
This set of information will give you the ammunition you need to tailor your sales message so that it is in alignment with your targets values, goals and way of thinking. I can't stress enough how important this step is.
Let me explain: if you present your sales message in a way that contradicts your targets attitudes, values and beliefs you are going to immediately trigger his critical reasoning filters. Any communication that goes against the accepted beliefs, values and ideals of your target will be stopped cold before it has any chance of reaching their subconscious mind.
The result is a failed persuasion attempt.
If you are careful to learn all you can about your target's psychological makeup you will understand how to frame your sales message so that it aligns with their values, beliefs and ideals. Such a message will encounter virtually no resistance because it serves to confirm what they already believe.
While this method does not induce an obvious hypnotic trance it does achieve the same effect as any other hypnotic suggestion. What's more, it is virtually unnoticeable to your target.
They will simply see you as someone who has similar values and philosophically agrees with them on most subjects. Additionally, the process of gathering information about your target offers an excellent opportunity to demonstrate your interest in their life, business and hobbies.
Covert hypnosis isn't some mystical practice that allows you to assume control over your target. It is, instead, a process of information gathering and communication that allows you to bypass your targets critical reasoning faculties by presenting your message in alignment with your targets values, beliefs and ideals.
The result is a successfully implanted hypnotic suggestion that almost can't help but drive your target to perform the desired action.
While this technique does require some practice it is well worth it. Once you have achieved mastery you will be able to sell nearly any product of genuine value seemingly at will.
To best understand Covert Hypnosis is by way of storytelling. Suppose a subject goes to a beauty salon for a simple haircut. While cutting subject's hair, the hair stylist in a very subtle manner mentions how good streaks will look good on him/her. And with Christmas celebrations being just round the corner; it wouldn't be a bad idea to start experimenting with the look now. That streaking will prove be a great and positive change! This suggestion sounds so aspiring and exciting that before the hairstylist ends the talk and trim, the subject has taken an appointment for streaking & coloring the hair red and bronze! Conversational Hypnosis has worked it's way successfully!
In Convert Hypnosis, the subject gets so absorbed in the conversation that he/she is "lost in the moment". He mentally agrees with Salon ower's stance even if this is generally not what his nature. The subject takes the information without questioning its origin and validity. This is called Convert Hypnosis or Conversational Hypnosis at work.
Covert Hypnosis is the a technique of striking an underplayed and subtle communication with the subject's subconscious mind without making it even slightly abvious. Covert Hypnosis often takes place in the course of a regular and casual conversation, that is why it is also appropriately termed as Conversational Hypnosis.
The sole motive of the person practising Covert Hypnosis or Conversational Hyepnosis is to be able to change the intended behaviour of the subject without letting him/her realize it. Covert Hypnosis or Conversational Hyepnosis is about intentional use of carefully selected phrases, specific body language, and designed gestures with an intention to be able to strike a rapport and covertly communicate with someone's subconscious mind. The ultimate objective of the person using Covert technique is to have the subject make her/his own decision to change their mind and start thinking like they are driven to.
This process of Covert Hypnosis in majority of cases builds unconscious neurological state and then again neurologically associates those states through covert conditioning. Its called covert anchoring. This helps forming unconsciously controlled behaviors and thoughts in the subject.
Even if Covert Hypnosis is used with the best interest of the subject in mind, (which many a times is the case), the subject is not made aware if or told that he/she will be undergoing Conversational Hyepnosis. Or that anything out of the ordinary is being planned for her. By adpoting this method, the person influencing the subject with the intended behaviour can more easily and successfully control the subject's behavior. He first draws subject's attention and then makes an underplayed suggestion which the subject isn't fully consciously aware of. By engaging him or her in the conversation, the Convert Hypnosis professional takes the subject through a journey pre designed for him.
Both David Wells & Grojan Fabiola are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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